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Hutchison Telecommunications SWOT & PESTLE Analysis

ID : 52512853| Mar 2019| 15 pages

COMPANY PROFILE -Hutchison Telecommunications

Business Sector :Telecommunications Services

Operating Geography :Hong Kong, Asia

About Hutchison Telecommunications :

Hutchison Telecommunications Hong Kong Holdings Limited, previously known as Hutchison Telecommunications International Limited, founded in 1985, is one of the leading telecommunications operators with over 30 years of operating experience. This integrated telecommunications service provider listed in Hong Kong, also trades as ADR in the U.S. It provides mobile services and wireless networks in Hong Kong and Macau primarily with small footing in Sri Lanka, Indonesia, and Vietnam under the brand 3, having around 2,200 employees. It operates as subsidiary of Hutchison Whampoa Limited, headquartered in Hong Kong. Hutchison Telecom divested its fixed-line interests to focus on its mobile business in October 2017. HTHKH as part of its competitive strategy continues to invest in customer loyalty, gear itsself for the 5G explosion era and improve cost efficiency.
HTHKH’s USP or unique selling proposition lies in being is one of the leading telcos in Hong Kong and Macau with more than three decades of operating history. Hutchison Telecommunications Hong Kong Holdings Limited or HTHKH’s objective is to capitalise on the advanced network to offer customers a wide range of telecommunications services. HTHKH targets to further expedite the adoption and usage of mobile data in its existing customer base. HTHKH’s vision statement reads “Contributing to the mobility of the future.”

Hutchison Telecommunications Revenue :


6,752 HKD millions - FY ending 31st Dec 2017 (y-o-y growth -19%)
8,332 HKD millions - FY ending 31st Dec 2016

Competitive Analysis of Hutchison Telecommunications

SWOT
PESTLE
The SWOT analysis of Hutchison Telecommunications is presented below:
Strengths
Weaknesses
1. Solid financial position
2. Increase in customer base
3. Infrastructural development
4. Partnership with scientific research companies and start-ups
1. Limited International presence
2. Dependence on scientific partners
Opportunities
Threats
1. Increasing global footprint
2. Entered the gaming market with Razer to serve a new generation of customers
3. Launch of innovative data packs to tap the market potential in Macau
4. Smart City plans
1. Challenging and competitive market conditions
2. Increase in interest rate is likely to impact the earnings negatively
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Hutchison Telecommunications

 

Strength

1. Innovative marketing channels: Through the use of social media platforms like Facebook, Hutchison has made a strong connect with the users in the region. Offers like redemption of upto 30% on birthdays, videos posts has helped it increase its connect with the users establishing itself as an ever evolving brand. Research from Nelson and Insentia states that through innovative marketing channels, Hutchison achieved a 61M reach in 2017 and its social media campaigns came trumps as the No.1 online video in 3HK history in terms of viewership. Besides a gamut of awards in inovative branding and marketing, the telco’s bagging the Silver and Bronze Award in 2018 CAHK STAR Awards, digital marketing and CMO Asia’s Telecom Excellence Awards - Best Operator of the Year in 2018, Stevie Awards in multiple categories, to accomplish the No.1 position amongst telecom industry peers, deserve special mention.

2. Solid financial position with strong cash reserves: Fixed line services’ growth in Hong Kong has declined over the past five years as more and more consumers migrate to wireless voice and data services. This trend is predicted to continue over the next four years as well till 2022. Reacting to the market trends, the group sold its fixed line telecom assets to I Squared Capital for HK$ 14.5 billion garnering a one off gains of HK$ 5.614 billion and helped boost the Company’s net cash to HK$ 9.8 billion by December 2017. I Square Capital will continue to be the supplier for fixed line services as the proceeds from the transaction will eventually help the group invest in its Mobile Services business thereby reinforcing its industry leadership and financial position in the market. Increase in mobile costumers by 3% YoY basis, with revenue from roaming increasing by 6% shows stable performance of the firm over the years. Revenue jumped 29% for the first half of 2018 from HK$3,117 million during the same period in fiscal 2017. Profit attributable to shareholders from continuing operations for the first half of 2018 also hiked 77% to HK$198 million, compared to the same period in 2017.

3. Increase in Customer base: As of 30 June 2018, there has been a net increase of approximately 3.3% (to 3.4 million) in the customer base of its Prepaid and Post-paid mobile and data services (45% post-paid users) in Hong Kong with more jump coming in prepaid customers as compared to 2016 which had 3.2 million customers, comprising 1.5 million postpaid subscribers and 1.7 million pre-paid subscribers. While its core competitor, Hong Kong Telecom faced a fall in its customer base by 7% (till August 2017). Also, it has managed to keep the churn rate steady at 1.3%. This emerges as an even bigger strength especially because the mobile subscriber penetration is going to be over 200% due to high number of tourists visiting Hong Kong in the coming years.

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Weakness

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Opportunity

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Threat

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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Hutchison Telecommunications Analysis Report

1. Environment- http://www.hthkh.com/en/esg/environment.php

2. Hong Kong Telecoms Infrastructure Operators Regulations Statistics and Analyses- https://www.budde.com.au/Research/Hong-Kong-Telecoms-Infrastructure-Operators-Regulations-Statistics-and-Analyses

3. Hong Kong Telecoms’ big push brings IoT home- https://www.scmp.com/tech/enterprises/article/2108822/hkt-big-push-bring-internet-things-home

4. Internet and growth stimulation in HongKong-https://www.scmp.com/tech/innovation/article/2100393/can-internet-things-help-stimulate-growth-hong-kong

5. Hong Kong becomes one of the world’s earliest adopters of 5g technology- https://www.scmp.com/news/hong-kong/economy/article/2122511/hong-kong-be-one-worlds-earliest-adopters-5g-technology

Copyrights and Disclaimer

Hutchison Telecommunications SWOT and PESTLE analysis has been conducted by Shobit Todi and reviewed by senior analysts from Barakaat Consulting.

Copyright of Hutchison Telecommunications SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Hutchison Telecommunications SWOT & PESTLE Analysis
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