Intuit Inc SWOT and PESTLE Analysis

Strength

1. Strong technical capabilities with an AI-driven expert platform: In hopes of revolutionizing the customer experience, Intuit has rightfully studied the myriad opportunities that surfaced upon the advent of artificial intelligence. With the fundamental reshaping of the world by AI, the company has made plans to utilize this technological revolution to its fullest. By capitalizing on this opportunity, Intuit has strategized an AI-driven expert platform with main focus areas of machine learning, knowledge engineering and natural language processing to deliver the goals of doubling the household savings rate and increasing the small business survival rate for customers. The company, as of 2020, employs 104 machine learning models being utilized in production and has more than 400 filed patent applications related to AI, to deliver instant value with frictionless offerings.

2. Strong customer relationships owing to its trusted reputation: Intuit’s strategy can be considered as customer-obsessed, with its inclination towards building advantage by efficient delivery to the customers. The continuous improvements over 35 years driven by customer needs, has helped the company to gain unprecedented opportunities in the form of a trusted reputation. Intuit is highly trusted upon by its customers, ecosystem partners because of its trusted and company brands including TurboTax, QuickBooks and Intuit. The company has over 52 million customers engaging with it at the critical moments of truth along with very trusted stewards of sensitive financial data and personal information.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Political

This section is available only in the 'Complete Report' on purchase.

Economic

This section is available only in the 'Complete Report' on purchase.

Social

This section is available only in the 'Complete Report' on purchase.

Technological

This section is available only in the 'Complete Report' on purchase.

Legal

This section is available only in the 'Complete Report' on purchase.

Environmental

1. Contributing to the global movement for corporate climate action: The globe is becoming more and more aware about the urgency of mitigating harmful impacts of global warming. As a part of its CSR activities, Intuit has set four core sustainability targets to achieve 100% renewable electricity by 2030, reduce carbon footprint as well as the total operational footprint by 80% and 50% respectively by 2025 and divert 90% of the wastes by 2020. Owing to these sustainability targets, the company has earned validation from the Science Based Targets initiative. More than 200 companies have verified their goals with SBTi (Intuit included), in order to join the global movement for corporate climate action. Intuit is on its track to surpass the core sustainability targets it has set, which are more than three times faster than the originally projected goals, set in 2016.

2. Lowering environmental footprint by becoming carbon neutral: All the companies across sectors are striving to achieve carbon neutrality, and lowering their harmful impacts on the environment. Several initiatives and programs are being undertaken for reducing the environmental footprints. Similarly, Intuit has participated in the Project Drawdown in alignment with its commitment to become carbon neutral since 2015. The company has been involved in the purchasing of carbon offsets in order to mitigate its direct and indirect greenhouse gas emissions. Intuit’s intentions behind partnering with Project Drawdown is to work towards preserving environmentally sensitive habitats and encourage small business growth, female entrepreneurship and community-based conservation, by supporting the carbon offset projects. Also, the company offsets the employee environmental footprint by reducing the carbon emission involved in business travel.

The remaining section of “Environmental” is available only in the 'Complete Report' on purchase.