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A.P. Moller – Maersk SWOT and PESTLE Analysis

ID : 5297653| May 2023| 21 pages

COMPANY PROFILE -Maersk

Business Sector :Shipping, Integrated Transport and Logistics

Operating Geography :Europe, Denmark, Global

About Maersk :

A.P. Moller – Maersk, or simply Maersk, is a Danish multinational conglomerate that is active in ocean and inland freight transportation and associated services, such as supply chain management and port operation. The company was founded in 1904 by captain Peter Mærsk Møller and his son Arnold Peter (A. P.) Møller. The company has its headquarters in Copenhagen, Denmark. Maersk's shipping division, Maersk Line, is one of the largest container shipping companies in the world, with a fleet of more than 700 vessels that operate in over 130 countries. Maersk’s port operations division, APM Terminals, operates over 70 container terminals worldwide. Maersk also offers a wide range of logistics services, including freight forwarding, customs clearance, and warehousing. As of early 2023, Maersk employed over 95,000 people. In 2022, Maersk was awarded Ocean Carrier Partner of the Year and Intl. Logistics Partner of the Year by The Home Depot.

The USP of Maersk lies in it being one of the largest shipping companies in the world. Maersk's mission statement is "We enable global trade and help our customers grow by providing the world's most efficient and sustainable logistics solutions. Their vision statement is "To be the global integrator of container logistics, connecting and simplifying our customers' supply chain."

Maersk Revenue :


USD 81,529 million - FY ending 31st December 2022
USD 61,787 million - FY ending 31st December 2021

Competitive Analysis of Maersk

SWOT
PESTLE
The SWOT analysis for Maersk is presented below:
Strengths
Weaknesses
1. Global network of businesses
2. Strong brand with skilled workforce
3. Investment in innovation strengthening competitive advantage
4. Strong emphasis on sustainability
5. Resilient supply chain to combat disruptions, like COVID-19
6. World’s largest container carrier
1. Fluctuating margin and rising costs
Opportunities
Threats
1. Strategic partnerships and acquisitions
2. Expansion to other related business segments and switching to alternative options
3. Expansion of warehousing presence in emerging countries
1. Major accidents or oil spills
2. Downturn in transportation and logistics market
3. Surge in prices of shipping goods
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Maersk

Strength

1. Global network of businesses: Maersk has operations in 130 countries with Maersk Line, the group’s primary transportation & logistics business having 16.3% global market share as of 2023. Its two main industries are transportation & logistics and energy. Transport & Logistics consists of Maersk Line, APM Terminals, Damco, Svitzer and Maersk Container Industry. The mission of these businesses is to enable and facilitate global supply chains and provide opportunities for customers to trade globally. In terms of energy, Maersk has divested its oil and gas business, Maersk Oil, to Total S.A. in 2018. The company's energy division now comprises of Maersk Drilling, Maersk Supply Service, and Maersk Tankers, focusing on sustainable and responsible operations in offshore drilling, supply services, and shipping. 2. Strong brand with skilled workforce: A strong brand presence is essential to the success of any firm. Maersk has the reputation of being a top player in the industry globally. It ranks first in terms of revenue when compared to its competitors. Maersk undertakes some of the most technically complex techniques to unlock new sources of energy. In order to enhance the performance of the employees, frequent competence building exercises takes place for technical, operational and support functions. More than 7,000 new employees joined A.P. Moller-Maersk in 2022, the majority joining the Technology and Logistics & Services departments. A.P. Moller - Maersk's capabilities were further enhanced by the 14,300 more colleagues who joined as a result of acquisitions and were successfully assimilated into the Group. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.
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References used in Maersk SWOT & PESTLE Analysis Report

1. Annual Report 2021 - https://investor.maersk.com/static-files/40368aa8-980c-4a47-8535-6f9e91ac08b1
2. How Maersk Designed a More Resilient Supply Chain - https://hbr.org/2022/11/how-maersk-designed-a-more-resilient-supply-chain
3. MSC & Maersk Crowned the World's Largest Container Carriers - https://www.porttechnology.org/news/msc-maersk-crowned-the-worlds-largest-container-carriers/
4. Maersk completes acquisition of Martin Bencher Group - https://www.itln.in/logistics/maersk-completes-acquisition-of-martin-bencher-group-1347466
5. Maersk completes acquisition of LF Logistics for $3.6bn - https://www.itln.in/logistics/maersk-completes-acquisition-of-lf-logistics-for-36bn-1346336
The detailed set of references are available on request in the 'Complete report' on purchase.

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A.P. Moller – Maersk SWOT and PESTLE analysis is conducted and reviewed by senior analysts from Barakaat Consulting.

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