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MakeMyTrip SWOT and PESTLE Analysis

ID : 521329953| Feb 2023| 21 pages

COMPANY PROFILE -MakeMyTrip

Business Sector :Travel

Operating Geography :India, Asia, Global

About MakeMyTrip :

MakeMyTrip Ltd offers online booking services for regular travel requirements. The company's headquarters are located in Gurugram, Haryana. In 2000, IIM-Ahmedabad alumnus Deep Kalra created the business to meet the demands of the community of Indians living abroad who travel between the US and India. Through its online brands, which include MakeMyTrip.com, goibio.com, Quest2Travel, and redbus.in, the company does business. Through these platforms, the company provides air tickets, hotels and packages, bus tickets, and others. The category that brings in the most revenue is hotels and package tours. The hotels and packages industry offers travel packages and hotel reservations through web-based platforms, contact centres, and branch offices. Its air ticketing division offers the ability to book both domestic and international flights through web-based platforms. Geographically, it is based primarily in India but also has operations in the US, South East Asia, Europe, and other nations. MakeMyTrip's fintech subsidiary TripMoney in April 2022 purchased a controlling share in BookMyForex, India's biggest online provider of foreign exchange services, as part of its effort to become a one-stop shop for all the FX needs of Indian travellers.

MakeMyTrip's USP stems from the fact that it is the leading tour agency in India as well as one of the most well-known and reputable Indian travel companies. The mission statement of the company reads, "to provide customers a one-stop shop for all their travel needs".

MakeMyTrip Revenue :


US$ 303.9 million - FY ending 31st March 2022
US$ 163.4 million - FY ending 31st March 2021

Competitive Analysis of MakeMyTrip

SWOT
PESTLE
The SWOT analysis for MakeMyTrip is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strategic acquisition of ibibo Group and Bitla will help the company grow
2. Large number of active users visiting the websites operated by the company
3. Considered to be a leading travel company in India and has high brand value
4. Comprehensive selection of services and product offerings
5. Use of an advanced scalable and secure technology platform
6. Customer focused approach of the company will help garner profits
1. COVID affected the travel sector which reduced the revenues for 2020
2. Lack of formal agreements with travel suppliers for tickets
OpportunitiesThreats
1. Expanding operations to new geographic areas
2. Expand Our Service and Product Portfolio to Enhance Cross-Selling opportunities
3. Focus on new strategic investments and acquisitions may help the company grow and expand
1. Strong competition present in the Indian travel industry limits growth for the company
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of MakeMyTrip

Strength

1. Strategic acquisition of ibibo Group and Bitla will help the company grow: In 2017, Makemytrip undertook the ibibo Group acquisitions. Through its consumer travel brands, the 2007-founded Ibibo Group offers online travel services in India. The Group runs www.goibibo.com, an aggregator and booking service for hotels and vacation packages targeted at the Indian consumer travel market. Additionally, it operates a separate hotel division that is comparable to MMT India's hotel division. On www.goibibo.com and its mobile platforms, Goibibo additionally provides services for booking hotel rooms and airline tickets. Redbus, a well-known online bus ticketing company owned by the ibibo Group, is active in India and a few other countries. Through its Seatseller platform, this company also sells bus tickets. MakemyTrip's bus ticketing business has expanded significantly as a result of the purchase of the ibibo Group and the redBus brand. In addition, MMT also bought Bitla, a company that supports bus operators' use of technology. The company will experience significant growth as a result of all these tactical purchases.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Makemytrip
  • Redbus
  • Goibibo
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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Check Out Analysis of Other Relevant Companies

References used in MakeMyTrip SWOT & PESTLE Analysis Report

1. Annual Report - https://d18rn0p25nwr6d.cloudfront.net/CIK-0001495153/ac452bcb-f3a4-468c-b30d-d0ffc84a6825.pdf
2. TRADE TENSIONS BETWEEN THE U.S. AND CHINA ARE HURTING THE AMERICAN TOURISM INDUSTRY - https://psmag.com/economics/how-chinese-trade-tensions-are-hurting-the-us-tourism-industry
3. Travelling abroad? This is what embassies have to say about visa delays - https://www.business-standard.com/article/current-affairs/long-wait-for-visas-leaving-several-grounded-with-no-relief-in-sight-122072000817_1.html
4. Schengen visa delays force change in holiday plans - https://www.livemint.com/news/india/schengen-visa-delays-force-change-in-holiday-plans-11657132951080.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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MakeMyTrip SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). MakeMyTrip SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/makemytrip/ [Accessed 26 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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MakeMyTrip SWOT and PESTLE analysis has been conducted by Amit Kabi and reviewed by senior analysts from Barakaat Consulting.

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