COMPANY PROFILE -MakeMyTrip
Business Sector :Travel
Operating Geography :India, Asia, Global
About MakeMyTrip :
MakeMyTrip Ltd offers online booking services for regular travel requirements. The company's headquarters are located in Gurugram, Haryana. In 2000, IIM-Ahmedabad alumnus Deep Kalra created the business to meet the demands of the community of Indians living abroad who travel between the US and India. Through its online brands, which include MakeMyTrip.com, goibio.com, Quest2Travel, and redbus.in, the company does business. Through these platforms, the company provides air tickets, hotels and packages, bus tickets, and others. The category that brings in the most revenue is hotels and package tours. The hotels and packages industry offers travel packages and hotel reservations through web-based platforms, contact centres, and branch offices. Its air ticketing division offers the ability to book both domestic and international flights through web-based platforms. Geographically, it is based primarily in India but also has operations in the US, South East Asia, Europe, and other nations. MakeMyTrip's fintech subsidiary TripMoney in April 2022 purchased a controlling share in BookMyForex, India's biggest online provider of foreign exchange services, as part of its effort to become a one-stop shop for all the FX needs of Indian travellers.
MakeMyTrip's USP stems from the fact that it is the leading tour agency in India as well as one of the most well-known and reputable Indian travel companies. The mission statement of the company reads, "to provide customers a one-stop shop for all their travel needs".
MakeMyTrip Revenue :
US$ 303.9 million - FY ending 31st March 2022
US$ 163.4 million - FY ending 31st March 2021
Competitive Analysis of MakeMyTrip
The SWOT analysis for MakeMyTrip is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Strategic acquisition of ibibo Group and Bitla will help the company grow
2. Large number of active users visiting the websites operated by the company
3. Considered to be a leading travel company in India and has high brand value
4. Comprehensive selection of services and product offerings
5. Use of an advanced scalable and secure technology platform
6. Customer focused approach of the company will help garner profits
| 1. COVID affected the travel sector which reduced the revenues for 2020
2. Lack of formal agreements with travel suppliers for tickets
|
| Opportunities | Threats |
1. Expanding operations to new geographic areas
2. Expand Our Service and Product Portfolio to Enhance Cross-Selling opportunities
3. Focus on new strategic investments and acquisitions may help the company grow and expand
| 1. Strong competition present in the Indian travel industry limits growth for the company |
MakeMyTrip SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed SWOT Analysis of MakeMyTrip
Strength
1. Strategic acquisition of ibibo Group and Bitla will help the company grow: In 2017, Makemytrip undertook the ibibo Group acquisitions. Through its consumer travel brands, the 2007-founded Ibibo Group offers online travel services in India. The Group runs www.goibibo.com, an aggregator and booking service for hotels and vacation packages targeted at the Indian consumer travel market. Additionally, it operates a separate hotel division that is comparable to MMT India's hotel division. On www.goibibo.com and its mobile platforms, Goibibo additionally provides services for booking hotel rooms and airline tickets. Redbus, a well-known online bus ticketing company owned by the ibibo Group, is active in India and a few other countries. Through its Seatseller platform, this company also sells bus tickets. MakemyTrip's bus ticketing business has expanded significantly as a result of the purchase of the ibibo Group and the redBus brand. In addition, MMT also bought Bitla, a company that supports bus operators' use of technology. The company will experience significant growth as a result of all these tactical purchases.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for MakeMyTrip is presented below in a table followed by the detailed analysis report:
| Political | Economical |
1. Impact of US-China trade war on the tourism sector
2. Delays in visa processing impacting travel plans
| 1. Impact of COVID-19 on travel industry in India
2. Increasing gross and disposable income raises demand for travel in India |
| Social | Technological |
1. Impact of social media on the tourism industry
2. Increasing internet penetration in developing countries may drive demand for tourism industry
3. Sharing economy like Uber and Airbnb make travel cheaper
| 1. Increasing frequency of use of AI and ML in online booking sites |
| Legal | Environmental |
1. Companies and people have to adhere to travel restrictions due to COVID
2. Online travel sites need to adhere to data privacy laws
| 1. Impact of climate change on the tourism industry |
MakeMyTrip SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of MakeMyTrip
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
1. Impact of social media on the tourism industry: Our lives have changed significantly as a result of social media, including the way we consume content. By allowing the creation of new marketing strategies, these trends and developments have a significant impact on many businesses. Any business would benefit from the better results that would come from combining social media and tourism marketing. People's pre-trip research methods reveal how social media has an impact on the tourism industry. Nowadays, it is encouraged for travellers to post their travel experiences online. Social media has altered how people make decisions in this way. In addition, another crucial aspect of the tourism sector that has changed as a result of social media is customer service. In the modern world, brands and companies can communicate directly with their customers via social media. It enables young people to communicate their travel-related experiences to a larger audience. Tourism organisations should promote people to share their authentic travel experiences online because this is a more effective way to draw in new travellers than simple advertisements.
The remaining section under "Social" is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- Makemytrip
- Redbus
- Goibibo
MakeMyTrip SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
You may also be interested in other analyses of MakeMyTrip:
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| MakeMyTrip Porter's Five Forces Analysis |
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| MakeMyTrip Value Chain Analysis |
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| MakeMyTrip Covid-19 Impact Analysis |
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| MakeMyTrip Segmentation, Targeting and Positioning (STP) Analysis |
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| MakeMyTrip Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in MakeMyTrip SWOT & PESTLE Analysis Report
1. Annual Report - https://d18rn0p25nwr6d.cloudfront.net/CIK-0001495153/ac452bcb-f3a4-468c-b30d-d0ffc84a6825.pdf
2. TRADE TENSIONS BETWEEN THE U.S. AND CHINA ARE HURTING THE AMERICAN TOURISM INDUSTRY - https://psmag.com/economics/how-chinese-trade-tensions-are-hurting-the-us-tourism-industry
3. Travelling abroad? This is what embassies have to say about visa delays - https://www.business-standard.com/article/current-affairs/long-wait-for-visas-leaving-several-grounded-with-no-relief-in-sight-122072000817_1.html
4. Schengen visa delays force change in holiday plans - https://www.livemint.com/news/india/schengen-visa-delays-force-change-in-holiday-plans-11657132951080.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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In-text: (SWOT & PESTLE.com, 2025)
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MakeMyTrip SWOT and PESTLE analysis has been conducted by Amit Kabi and reviewed by senior analysts from Barakaat Consulting.
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