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Travel + Leisure Co. (Wyndham Destinations) SWOT and PESTLE Analysis

ID : 521185353| Apr 2023| 21 pages

COMPANY PROFILE -Travel + Leisure Co. (formerly Wyndham Destinations)

Business Sector :Hospitality, Vacation ownership and exchange

Operating Geography :United States, North America, Global

About Travel + Leisure Co. (formerly Wyndham Destinations) :

Wyndham Destinations, now popular as Travel + Leisure, is a vacation ownership company with over 245 vacation club resort sites throughout the world that offers a modern spin on timeshare. The company's headquarters are in Orlando, Florida. In 2006, Wyndham Worldwide was spun out from Cendant Corporation, and now owns Cendant's hotel and timeshare operations. Following the acquisition of the Travel + Leisure brand from Meredith Corp. in 2021, Wyndham Worldwide broke off its hotel division as Wyndham Hotels & Resorts and changed its name to Wyndham Destinations and later to Travel + Leisure. The company's two business lines, Wyndham Vacation Clubs and PanoramaTM, provide vacations and travel experiences to millions of families all over the world. The business gives regular visitors the spacious accommodations, resort facilities, and great service that the Wyndham brand promises, with a vacation club resort portfolio that features quality, flexibility, and value. Club Wyndham®, WorldMark® Wyndham, Margaritaville Vacation Club® by Wyndham, and Shell Vacations Club are among the company's brands. Owners can purchase points to apply toward holidays and choose the time and resort that best suits their vacation preferences with Wyndham Destinations' flexible ownership model. Hawai'i Top Workplaces awarded Wyndham Destinations, a Travel + Leisure Co. company, a Top Workplaces 2022 designation on Feb. 3, 2022.
Wyndham Destination's USP lies in its being the world's largest vacation ownership company, with 230 vacation club resorts serving almost 880,000 owners all over the world. The mission statement of the company reads, "Our mission is to make hotel travel possible for all people. Wherever they go, Wyndham will be there to welcome them. Our owners play a critical role by putting this mission to work in real-time, in hotels all over the world. "

Travel + Leisure Co. (formerly Wyndham Destinations) Revenue :


US$ 3134 million – FY ended 31st Dec, 2021
US$ 2,160 million – FY ended 31st Dec, 2020
US$ 4,043 million – FY ended 31st Dec, 2019

Competitive Analysis of Travel + Leisure Co. (formerly Wyndham Destinations)

SWOT
PESTLE
The SWOT analysis for Travel + Leisure Co. (Wyndham Destinations) is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strong and resilient business model
2. Diversified brand portfolio
3. Established player in the industry with extensive footprint in the United States
4. Increasing revenues and good financial health
5. Successful expansion plans driving growth
1. High leverage amidst uncertainties in the economy
OpportunitiesThreats
1. Increase in consumer spending towards travel and leisure
2. Opportunity to capture greater market share
1. Business prone to seasonality
2. Company faces aggressive competition
3. The disruption caused by the pandemic is a major threat to travel and leisure
4. Threat of subduing demand from Gen Z
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Detailed SWOT Analysis of Travel + Leisure Co. (formerly Wyndham Destinations)

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Increase in consumer spending towards travel and leisure: Part of the popularity of vacation ownership is due to demographic factors. According to a 2018 survey of new vacation ownership purchasers in the United States, the average timeshare owner is 44 years old and earns $86,000 per year. Over half of those who voted, said they plan to purchase or upgrade a timeshare in the next two years. This, along with other industry statistics, shows that the average American consumer has discretionary income and is involved in vacation-related purchases. Millennials have a similar view of the market and primary motives for purchasing a timeshare as the general population; however, they want even more versatility in how they use and access the product.

2. Opportunity to capture greater market share: The industry is in a crisis wherein a lot of players find it difficult to survive. Wyndham is one of the leading players in the timeshare industry and has an opportunity to acquire competitor’s market share as it has strong financials to survive the pandemic and come out strong. Post pandemic, the economy is opening up and as the restrictions are easing, people are by and large looking for travel and leisure activities. The new players in the industry will have a tough time surviving the market amidst the economic crisis. This is when Wyndham can utilise its brand positioning, strong financials and years of quality consumer service to gain more market share.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Marriott Vacations Worldwide
  • Hilton Grand Vacations
  • Disney Vacation Club
  • Holiday Inn Club Vacations
  • Bluegreen Vacations
  • Diamond Resorts International
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References used in Travel + Leisure Co. (formerly Wyndham Destinations) SWOT & PESTLE Analysis Report

1..TRAVEL + LEISURE CO. TO PRESENT AT THE SHAREHOLDER EQUITY CONFERENCE - https://investor.travelandleisureco.com/news-events/press-releases/detail/651/travel-leisure-co-to-present-at-the-shareholder-equity
2.TRAVEL + LEISURE CO. TO SPEAK AT THE J.P. MORGAN GAMING, LODGING, RESTAURANT & LEISURE MANAGEMENT ACCESS FORUM - https://investor.travelandleisureco.com/news-events/press-releases/detail/650/travel-leisure-co-to-speak-at-the-j-p-morgan-gaming
3.INVESTOR PRESENTATION November /December 2021 -https://d1io3yog0oux5.cloudfront.net/_bd43c9d7097f4fd1c5f3d924dc57170b/travelandleisureco/db/1912/18061/pdf/November_December+Investor+Presentation_2021_Final.pdf
4.Wyndham Destinations to Report First Quarter 2020 Financial Results on May 6, 2020 - Wyndham Destinations to Report First Quarter 2020 Financial Results on May 6, 2020 (yahoo.com)
5.Wyndham extends partnership with Vacasa - https://shorttermrentalz.com/news/wyndham-vacasa-partner/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Travel + Leisure Co. (Wyndham Destinations) SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/wyndham-destinations/ [Accessed 26 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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