Metropolitan Bank & Trust Company (Metrobank) SWOT and PESTLE Analysis
COMPANY PROFILE -Metropolitan Bank & Trust Company (Metrobank)
Business Sector :Banking & Financial Services
Operating Geography :Philippines, Asia, Global
About Metropolitan Bank & Trust Company (Metrobank) :
Metropolitan Bank & Trust Company, commonly known as Metrobank, is a leading financial institution in the Philippines. The company was founded in 1962 and is headquartered in Makati City, Philippines. It is a member of the Metrobank Group, which is a conglomerate of companies that operate in various industries such as banking, insurance, real estate, and education. Metrobank offers a wide range of banking and financial services to individuals, businesses, and corporations. Its products and services include deposit accounts, loans, credit cards, investment and wealth management, foreign exchange, and cash management solutions. The bank also provides services such as mobile and online banking, as well as ATM and branch banking. Metrobank has a strong focus on customer service and has established a reputation for providing personalized and efficient services. The bank has received numerous awards and recognition for its products, services, and corporate social responsibility initiatives. The company has a widespread network of branches and ATMs across the Philippines and operates through subsidiaries and affiliates in several other countries. As of early 2023, Metrobank employed over 4000 people.
The USP of Metrobank lies in it being one of the leading financial institutions in the Philippines. Metrobank aim to be the country's premiere financial conglomerate, empowering our individual and business clients to realize their goals and reach their full potential.
Metropolitan Bank & Trust Company (Metrobank) Revenue :
PHP 32.8 billion – FY ending 31st December 2022
PHP 22.2 billion – FY ending 31st December 2021
Competitive Analysis of Metropolitan Bank & Trust Company (Metrobank)
Strengths | Weaknesses |
1. Offers wide range of services to wide customer base 2. Wide portfolio of significant subsidiaries 3. Highly diversified distribution channels 4. Strong focus on innovations and promotions 5. Recipient of several awards and accolades | 1. Susceptibility to Macro risks to demand recovery and asset quality |
Opportunities | Threats |
1. Rising interest rates will benefit Metrobank 2. Launch of multi-themed fund for digital, tech investments 3. Partnership expansion with PERA HUB 4. Digital penetration rate growing with several further ongoing and planned digital initiatives | 1. Fierce competition from both domestic and foreign banks 2. Increasing instances of cyber-attacks on banks |
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Detailed SWOT Analysis of Metropolitan Bank & Trust Company (Metrobank)
Strength
1. Offers wide range of services to wide customer base: Metrobank provides comprehensive business and investment banking services. The Bank's clientele represents a cross-section of the premier Philippine business market. Filipino-Chinese businesses make up a sizable share of the middle market corporate sector, where the Bank has long excelled. Deposit taking and lending, trade financing, remittances, treasury, investment banking, and thrift banking are the Bank's main lines of operation. The Bank is a significant player in the foreign exchange market in the Philippines. It has participated actively in the growth of the domestic capital markets and is licenced as a Government Securities Eligible Dealer (GSED). Through its subsidiaries Philippine Savings Bank and Metrobank Card Corporation, the Bank offers retail banking services as well as investment banking services through First Metro Investment Corporation.
2. Wide portfolio of significant subsidiaries: Metrobank's sizable portfolio of major subsidiaries is a solid foundation for its strengths, cementing its position in the financial scene. These subsidiaries' diverse variety of financial products and services not only assures a consistent and varied income stream but also positions Metrobank as a full solution provider. This large subsidiary network enables the bank to thrive in a variety of categories, ranging from credit cards to investment banking and trust management, therefore strengthening its market leadership and competitive edge. Metrobank's subsidiaries' combined activities contribute to risk minimization, cross-selling possibilities, and market change adaptation, highlighting the bank's agility and resilience. Furthermore, this strategic network strengthens the bank's brand recognition, encourages strategic collaborations, and allows for the adoption of technological innovation.
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Weakness
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Opportunity
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Threat
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DELIVERY AND FORMAT
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References used in Metropolitan Bank & Trust Company (Metrobank) SWOT & PESTLE Analysis Report
1. Metro Bank 2022 PDF: https://web-assets.metrobank.com.ph/1681455273-sec17a-2022.pdf
2. Metro Bank presentation 2023: https://web-assets.metrobank.com.ph/1691064820-mbt-company-presentation_08-03-2023vf.pdf
3. Metro Bank launched multi-themed fund: https://mb.com.ph/2021/08/17/metrobank-launch-multi-themed-fund-for-digital-tech-investments/
4. Metro Bank articles: https://www.metrobank.com.ph/articles/new-multi-themed-fund
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