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Oversea-Chinese Banking Corporation SWOT and PESTLE Analysis

ID : 521433353| Feb 2023| 21 pages

COMPANY PROFILE -Oversea-Chinese Banking Corporation

Business Sector :Banking and Financial Services

Operating Geography :Singapore, Asia, Global

About Oversea-Chinese Banking Corporation :

With its headquarters in Singapore's OCBC Centre, Oversea-Chinese Banking Corporation (OCBC), Limited is a multinational banking and financial services company. In 1932, the Chinese Commercial Bank Limited, the Ho Hong Bank Limited, and the Oversea-Chinese Bank Limited were combined to form OCBC Bank, which emerged from the Great Depression. It does business through the following divisions: Global Corporate or Investment Banking, Global Treasury and Markets, Insurance, OCBC Wing Hang, Insurance, and Others. The Global Consumer or Private Banking segment provides checking accounts, savings accounts, fixed deposit accounts, credit cards, consumer loans, wealth management products, and brokerage services. The Global Corporate Investment Banking segment offers cash management, advisory services, trade financing, overdrafts, deposit accounts, and project financing. The division of Global Treasury and Markets works with structured treasury products, money markets, fixed income, and derivatives trading, as well as foreign currency rates. Fund management and life and general insurance are both available in the Insurance category. Commercial banking activities are conducted by the OCBC Wing Hang section. Operation holdings for real estate and investments are part of the Others section. OCBC Bank declared in early 2023 that it had opened its largest integrated lifestyle and banking branch in Singapore's main retail district, Orchard Road's Wisma Atria mall.

OCBC's USP is that it has an Aa1 rating and is one of the world's major banks, ranking second in Southeast Asia by assets and among the larger banks in Asia-Pacific. The mission statement of OCBC reads, "We help individuals and businesses across communities achieve their aspirations by providing innovative financial services that meet their needs".

Oversea-Chinese Banking Corporation Revenue :


SG$ 10,596 million - FY ending 31st Dec 2021 (y-o-y growth 4.5%)
SG$ 10,139 million - FY ending 31st Dec 2020

Competitive Analysis of Oversea-Chinese Banking Corporation

SWOT
PESTLE
The SWOT analysis for Oversea-Chinese Banking Corp (OCBC) Ltd is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Diversified earnings across geographies and business segments
2. Enhanced growth through transformed digital banking
3. Second largest bank in terms of total assets in Singapore
4. Substantial increase in wealth under management
1. Phishing scam involving OCBC Bank
2. Decline in cost efficiency eroding company’s net profit
3. Unstable dividend track record with volatile payments over past few years
OpportunitiesThreats
1. Rising Asian wealth can result in Increased Business activity
2. Digital transformation in banking sector
1. Increasing threat due to banking fraud leaving customers vulnerable
2. Fintech disrupting banking and financial services sector
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Oversea-Chinese Banking Corporation

Strength

1. Diversified earnings across geographies and business segments: Oversea-Chinese Banking Corp Ltd has diversified its earnings across different markets and segments. As of FY21, OCBC serves its clients through its 430 branches in 19 countries with 210 branches in Indonesia, 60 in China, 37 in Singapore, 31 in Malaysia, and the percentage of Operating Profit generated from each of these countries is 8%, 22%, 47%, and 16% respectively. The company has also classified its diversified service offering into five segments Consumer Banking, Business Banking, Investment Banking, Transaction Banking, and Global Treasury. It has helped the company reduce its dependency on a single market or segment for revenue while also reducing the risk of exposure to economic volatility in a particular market.

2. Enhanced growth through transformed digital banking: The pandemic had resulted in many disruptions in the Banking and Financial service sector. Still, OCBC bank was able to leverage its already strong self-service digital platform system to tackle these challenges and fulfill its customer's financial needs. The company rolled out several new digital solutions to support its customers with continued financial service. The company digitalized its loan application process and the highly wealth-regulated advisory process, which allowed the customers to review their investment portfolio during a time of high market volatility and seize investment opportunities. By accelerating its digital transformation, the company delivered strong performance in FY20 with 200,000 new customers, 7.3X growth in PayNow Corporate transactions, 2.8X growth in the volume of consumer PayNow transactions, 2X growth in online trading, and a 45% increase in online product sales with its digital wealth advisory. This helped company deliver greater customer value through digitalization. In FY21 the bank recorded 4x YoY Digital Wealth Sales Volume and 95% of consumer transactions were digital.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Bank of Singapore
  • Lion Global Investors
  • OCBC Securities
  • Great Eastern
  • OCBC Al-Amin
  • OCBC NISP
  • OCBC Wing Hang Bank
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References used in Oversea-Chinese Banking Corporation SWOT & PESTLE Analysis Report

1. Investors Presentation - https://www.ocbc.com/iwov-resources/sg/ocbc/gbc/pdf/investors/quarterly-results/2021/ocbc%20fy21%20results%20presentation.pdf
2. Profits Rise At OCBC, Bank Of Singapore AuM Rises - https://www.wealthbriefingasia.com/article.php?id=192863#.YfJn5WhBw2w
3. The Growing Importance Of Social Responsibility In Business - https://www.forbes.com/sites/forbesbusinesscouncil/2020/11/18/the-growing-importance-of-social-responsibility-in-business/?sh=7e64655b2283
4. How Technology Is Shaping the Future of Banking - https://www.intel.com/content/www/us/en/financial-services-it/banking/future-of-banking.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Oversea-Chinese Banking Corporation SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/oversea-chinese-banking-corp/ [Accessed 16 Apr, 2024].

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Oversea-Chinese Banking Corporation SWOT and PESTLE analysis has been conducted by Pratik Vora and reviewed by senior analysts from Barakaat Consulting.

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