Microsoft Corporation SWOT & PESTLE Analysis
COMPANY PROFILE -Microsoft Corporation
Business Sector :Information Technology
Operating Geography :United States, Global
About Microsoft Corporation :
Microsoft Corporation, also known as MS, is an American multinational technology company. The headquarters is situated in Redmond, Washington. Microsoft’s portfolio of products and services is varied and huge which comprises of operating systems for computing devices, servers, phones, and other intelligent devices. It also makes server applications for distributed computing environments, productivity applications, business solution applications; desktop and server management tools.Microsoft Corporation Revenue :
US $89.95 billion – FY ending June 30, 2017Competitive Analysis of Microsoft Corporation
| 1. Healthy financials 2. Constant Innovation and New Products 3. Effective Point-of-Sale Network 4. Strong Presence in European Market | 1. Foreign Exchange and Market Risk 2. Impact on Business due to Competitors Actions 3. Limited financing |
| 1. Rise in Health and Fitness Trend 2. Growth Opportunities in Asia 3. E-commerce to be a major growth driver | 1. Highly dependent on sports segment 2. Intense competition |
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Detailed SWOT Analysis of Microsoft Corporation
Strengths
1. Market Share: Microsoft’s Windows desktop operating system is a household name and holds majority of market share. The vast and varied portfolio is what essentially makes this company have such a huge customer base.
2. Diverse Products and World Wide Reach: The wide range of products include cloud-based computing services that include Bing, Microsoft Azure, Microsoft Dynamics CRM Online, Microsoft Office 365, OneDrive, Skype, Xbox Live, and Yammer. Their computers and software are very popular not only in the west but around the globe. With this, they have a great and also loyal customer base and hence a platform for advertising.
3. Plenty of Capital: The solid financial position is an enabler for Microsoft to venture into aggressive marketing techniques. It is the 5th largest corporation in the world. Testimony to this is the capital it has and thus this company can afford to devote time and money to venture into new arenas.
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