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Microsoft Corporation SWOT & PESTLE Analysis

ID : 5296253| Jan 2021| 17 pages

COMPANY PROFILE -Microsoft Corporation

Business Sector :Information Technology

Operating Geography :United States, Global

About Microsoft Corporation :

Microsoft Corporation, also known as MS, is an American multinational technology company headquartered in Redmond, Washington. Microsoft develops, manufactures, licenses, supports and sells computer software, personal computers and consumer electronics. Microsoft’s portfolio of products and services is varied and huge which comprises of operating systems for computing devices, servers, phones, and other intelligent devices. It also makes server applications for distributed computing environments, productivity applications, business solution applications; desktop and server management tools. It has a high market share for software development tools. Also, in the segment of video games it has made its mark. Microsoft designs and sells hardware such as PCs, tablets, gaming and entertainment consoles, phones, other intelligent devices, and also other accessories. The company generates substantial revenue by offering a wide range of cloud-based and other services to individuals and organizations, licensing and supporting an array of software products, designing, manufacturing, and selling devices, and delivering relevant online advertising to a global audience. As of June 30, 2020, Microsoft employs nearly 163,000 people on a full-time basis of which 96,000 are based in U.S. and 67,000 internationally.
Microsoft’s mission statement reads “to empower every person and every organization on the planet to achieve more.” Microsoft believes that is enduring mission will drive the company and everything it does to emphasize on its passion to empower both people and institutions they build. The company believes is utilizing technology to address the global challenges and not create new ones. Microsoft's USP or Unique Selling Proposition lies in being the world's biggest personal-computer software company, based on sales and the world's largest companies based on its revenue. It also belongs to one of the Big Five companies in the U.S. information technology industry, besides Google, Apple, Amazon, and Facebook.

Microsoft Corporation Revenue :


US $ 143.02 billion – FY ending 30th June 2020 (y-o-y growth of +14%)
US $ 125.84 billion – FY ending 30th June 2019

Competitive Analysis of Microsoft Corporation

SWOT
PESTLE

The SWOT analysis for Microsoft is presented below in a matrix followed by detailed analysis

Strengths
Weaknesses
1. Strong market share, diverse products and global reach
2. R&D focus help to maintain competitive advantage
3. Consistently strong financial performance
4. New business lines in cloud computing and strategic acquisitions driving growth
1. Failure in phone segment
2. Dwindling market position of Internet Explorer
Opportunities
Threats
1. Integration of LinkedIn data with Dynamics CRM
2. Artificial Intelligence to be the next big growth driver
1. Threats from established and emerging competition
2. Cyber security attacks increasing in sophistication
3. Anti-Monopoly and other lawsuits
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Detailed SWOT Analysis of Microsoft Corporation

Strength

1. Strong market share, diverse products and global reach: Microsoft’s Windows desktop operating system is a household name and holds majority of market share. The vast and varied portfolio is what essentially makes this company have such a huge customer base. The wide range of products include cloud-based computing services that include Bing, Microsoft Azure, Microsoft Dynamics CRM Online, Microsoft Office 365, OneDrive, Skype, Xbox Live, and Yammer. Microsoft’s software is popular not only in the western countries but across the globe. With this, they have a great and also loyal customer base and hence a platform for advertising.

2. R&D focus help to maintain competitive advantage: Microsoft strongly focuses on Research and Development (R&D) through internal development which also helps it to achieve product differentiation and closer technical control. The R&D expenditure in FY20 and FY19 increased by 2.4 billion and $2.2 billion respectively which represented 14% of the company’s revenues in both the years. Microsoft has been significantly investing in its key business, for instance in order to make computing more personal, Microsoft is engaged in devising and selling first-party devices to help drive innovation, build new device categories, and spur demand in the Windows ecosystem. Surface Book 3 and Surface Go 2 were a few among several new products and accessories that were included in the Surface family in 2020. These new Surface products affiliate Surface Pro 7, Surface Laptop 3, and Surface Pro X. Also, the company's key focus has been on investing in content, community, and cloud services to pursue the expansive opportunity in the gaming industry.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Microsoft Corporation SWOT & PESTLE Analysis Report

1. Microsoft annual report 2020 - https://www.microsoft.com/investor/reports/ar20/index.html

2. Microsoft remote work trends in 2020 - https://blogs.microsoft.com/latinx/2020/04/09/remote-work-trend-report-meetings/

3. Microsoft report shows increasing sophistication of cyber threats - https://blogs.microsoft.com/on-the-issues/2020/09/29/microsoft-digital-defense-report-cyber-threats/

4. Microsoft About Us- https://www.microsoft.com/en-in/about/

5. Microsoft response to COVID-19 - https://news.microsoft.com/covid-19-response/?icid=mscom_marcom

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Microsoft Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/microsoft-corporation/ [Accessed 19 Aug, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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