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Oracle Corporation SWOT and PESTLE Analysis

ID : 52748853| Feb 2023| 15 pages

COMPANY PROFILE -Oracle Corporation

Business Sector :Information Technology

Operating Geography :United States, North America, Global

About Oracle Corporation :

Oracle Corporation, an American multinational technology company headquartered at Redwood Shores, California dealing in products and services related to Enterprise Information Management. It was founded in June 16, 1977 by visionaries Larry Ellison, Bob Miner, and Ed Oates, a team of gifted programmers and an Idea inspired by a paper on relational database management systems (RDMS) and articles on prototypes been researched in IBM Labs. What started as creating a perfect job and control of flexible hours for one person resulted in a Multi-Billion-dollar company, which today offers databases and relational servers, application development and decision support tools, and enterprise business applications. Oracle runs its software on many devices and networks such as personal digital assistants, set-top devices, PCs, workstations, minicomputers, mainframes, massively parallel computers etc. It serves businesses within the food and beverage, hotel and retail industries, government agencies, educational institutions and various other industries. The company started out as “Software Development Laboratories (SDL)” and was renamed and rebranded to match its global offerings and diversifications three times before renaming it today’s Oracle Corporation, officially named Oracle.
After more than 140 acquisitions and 20,000 partnerships, Oracle has grown from a 900 square feet office in 1977 to 135,000 employees as of May 2020, customer support and service specialists speaking 29 languages, and implementation consultants in 175 countries making it one of the most successful companies and the world’s largest database corporation with profit percentages in excess of 30%.
With a Mission to “Help people see data in new ways, discover insights, and unlock endless possibilities”, Oracle has indeed succeeded in harnessing potentials and establishing itself in all the domains of business through various tools, hardware and software in HR, Finance, Operations, Marketing, Analytics, and many more. Oracle Corporations operates in multiple markets and its Operating model is organised in various separate Global Business Units (GBUs) targeting particular vertical markets, which include: Communications, Construction and engineering, Financial services, Food and Beverages, Health sciences, Hospitality, Retail, Utilities, etc.

Oracle Corporation Revenue :


$ 39,068 million - FY ending May 2020 (y-o-y growth -1%)
$ 39,506 million - FY ending May 2019 (y-o-y growth 0.3%)
$ 39,383 million - FY ending May 2018

Competitive Analysis of Oracle Corporation

SWOT
PESTLE
The SWOT analysis for Oracle Corporation is presented below :
Strengths
Weaknesses
1. Strong and stable financial performance
2. First mover advantage in database segment
3. One Stop Solution for Products
4. Cloud platform leveraged to transform and unlock new value
5. Widely connected stakeholders from various domains and regions
6. Undisputable brand awareness & presence
1. Excessively reliant on brand perception and brand image
Opportunities
Threats
1. Huge untapped market potential
2. Changing business scenario and consumer behavior
3. Demand for customized human experience platforms.
1. Highly competitive technology solutions market
2. Favored inorganic growth
3. Impact of foreign exchange volatility
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Oracle Corporation

 

Strength

1. Strong and stable financial performance: Oracle being a company with a profit margin of above 30% for the past 3 years, despite incurring a one-time charge pertaining to change in tax rules in the year 2018, it has shown steady growth of revenue and EPS. According to various sources, as Seeking alpha, Morningstar and many other analysis, it can be seen that the stocks are undervalued, as it has enough cash flow to cover its dividend even after allocating for development and expenses, thus making the company attractive from an investor point of view. Thus, making us derive its strong financial capability despite the current scenario. As a Zero debt company according to them stated in their annual reports, there are focusing on expansion of their company in foreseeable future funded through cash generated from operations.

2. First mover advantage in database segment: To be the first company to introduce relational database, allowed Oracle the opportunity to ride to be a market leader. This First mover advantage allows the company an edge over other companies in gaining huge market share. Its attribute of compatibility to provide end to end support and services, right from the front-end to back-end office support makes their product the best in the market. Also, Oracle being the only company which was capable of implementing global e-business solutions has made it’s strengthened its position. Even today, with continual innovations and improving existing products & services according to consumer demands, Oracle stands strong.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Oracle Corporation SWOT & PESTLE Analysis Report

1. Oracle Company Website - https://investor.oracle.com/home/default.aspx

2. Oracle Company profile - https://www.bloomberg.com/profile/company/ORCL:US

3. Oracle Annual Report 2019 - https://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_ORCL_2019.pdf

4. Oracle Annual Report 2018 - https://www.annualreports.com/HostedData/AnnualReportArchive/o/NYSE_ORCL_2018.pdf

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Oracle Corporation SWOT and PESTLE analysis has been conducted by Swati Agarwal and reviewed by senior analysts from Barakaat Consulting.

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