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The Pick n Pay Group SWOT & PESTLE Analysis

ID : 521310953| Jul 2022| 21 pages

COMPANY PROFILE -The Pick n Pay Group

Business Sector :Retail Chain (FMCG and Lifestyle)

Operating Geography :Cape town, Africa, Global

About The Pick n Pay Group :

The Pick n Pay Group is a retailer that specializes in fast-moving consumer items. It is headquartered in Cape Town, South Africa. Pick n Pay, Boxer, and TM Supermarkets are the three names under which the company operates. The company also manages the Pick 'n Pay Pantry convenience store-style, as well as franchise grocery operations under the Pick 'n Pay Family format; around 130 score retail locations in South Africa, Botswana, and Swaziland; and a limited number of stores in Namibia. Supermarkets, hypermarkets, local stores, express stores, clothes stores, liquor stores, pharmacies, and an online shopping platform are among the outlets in the portfolio. Food and groceries, apparel, general products, and services are all available in a variety of retail types, including franchised and owned locations. The middle-income South African consumer accounts for the majority of the client base. As of 2022, the company have over 85,000 employees on it rolls.

The Pick n Pay Group's USP is that it is one of Africa's largest and most profitable food, apparel, and general store merchants. The mission statement of the company reads, "We serve. With our hearts we create a great place to be. With our minds we create an excellent place to shop".

The Pick n Pay Group Revenue :


ZAR 97,872 million – FY ending 27th Feb 2022 (y-o-y 5.20% growth)
ZAR 95,108 million – FY ending 28th Feb 2021

Competitive Analysis of The Pick n Pay Group

SWOT
PESTLE
The SWOT analysis for The Pick n Pay Group is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Diverse portfolio of stores in multiple formats increase customer reach
2. Large market share in South African food and grocery market
3. Well positioned to capture and accelerate growth in value end of food and grocery retail
4. Promoting strong brand loyalty through Smart Shopper Loyalty program
5. Robust information technology platform driving innovation in omnichannel retail
6. ESG integration and publication of Sustainability Report are competitive advantages
1. Increased cyber security concerns due to digitalization
2. Disruption in supply chain and demand planning due to ongoing pandemic
OpportunitiesThreats
1. Acquisition of on-demand liquor delivery service Bottles, to deliver groceries for online orders
2. Project Future to lead the firm to greater operational efficiency
3. Strong digital platform which can accelerate growth and innovation
1. Increasing dominance of Walmart in retail sector
2. Trade restrictions due to lockdown regulations may severely impact business offshores
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of The Pick n Pay Group

Strength

1. Diverse portfolio of stores in multiple formats increase customer reach: Pick n Pay offers multi-format, multichannel retail stores. It has 1591 stores spread across 8 countries and has 8 store formats including the online format. With its strong and diverse portfolio of stores Pick n Pay caters to various segments of the society, from the affluent to the customers for whom price is of utmost importance. The stores are structured in three segments, Value, Core and Select. This segmentation enables the team to analyse the demographic data and optimise product range, promotions and engagement selectively for the three different customer segments. Pick n Pay operates on an owned and franchise basis, offering a wide range of products and value-added services. The online orders are tapped in through an app, wherein customers can place an order and choose between home delivery or takeaways. In all, enhanced customer experience results in greater reach of the Pick n Pay brand.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Pick n Pay Supermarkets
  • Pick n Pay Express
  • Pick n Pay Hypermarkets
  • Pick n Pay Clothing
  • Pick n Pay Pharmacy
  • Boxer Supermarkets
  • Boxer Build
  • Boxer Liquor
  • Boxer Punch
  • TM Supermarkets
SWOT & PESTLE (combined)
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References used in The Pick n Pay Group SWOT & PESTLE Analysis Report

1. Annual Report - https://www.picknpayinvestor.co.za/downloads/annual-report/2021/pick-n-pay-iar-new.pdf
2. All Things Omnichannel in Retail: Trends, Strategies, Solutions & More - https://global.hitachi-solutions.com/blog/omnichannel-retailing
3. 229 PICK N PAY WORKERS LOSE THEIR JOBS DUE TO UNFAVOURABLE TRADING CONDITIONS - https://economist.com.na/55123/retail/229-pick-n-pay-workers-lose-their-jobs-due-to-unfavourable-trading-conditions/
4. How Do Consumers Feel About Changing Retail Technology? - https://www.fool.com/investing/2019/07/04/how-do-consumers-feel-about-changing-retail-techno.aspx
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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The Pick n Pay Group SWOT and PESTLE analysis has been conducted by Kenishaa M and reviewed by senior analysts from Barakaat Consulting.

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