Tianma Microelectronics SWOT & PESTLE Analysis
COMPANY PROFILE -Tianma Microelectronics
Business Sector :Components Manufacturing
Operating Geography :China, Asia, Global
About Tianma Microelectronics :
Tianma Microelectronics Co., Ltd. is a Chinese manufacturer. The company deals in the manufacturing, processing and sale of liquid crystal display (LCD) and low current module (LCM). It also provides full technological services for LCM and other new products. The company has its headquarters located in Shenzhen, China. It is a leader in the manufacturing of small and medium size modules in the panel segment. It also has the biggest global market share globally for high-end medical devices, aviation entertainment, navigation and VOIP products. The company has several state of the art technologies under its belt like Transparent displays, LTPS-TFT, AMOLED displays, Flexible displays, 3D displays, Oxide-TFT and In-cell/On-cell integrated touch technology. Its manufacturing facilities are located in several locations in China like Shenzhen, Shanghai, Chengdu, Wuhan, and Xiamen and Akita in Japan. Tianma Microelectronics employs 39,842 people as per early 2020 records.Tianma Microelectronics Mission statement reads, “To Create Colorful Life”.Tianma Microelectronics vision is to become “Being the World’s Well-Respected Leading Display Company.”
Tianma Microelectronics Revenue :
Competitive Analysis of Tianma Microelectronics
| 1. Leading position among the global panel factories in small and medium size modules 2. Technological advantages in the small and medium size display market 3. Comprehensive production line combination 4. Leading player in automotive LCD panels 5. Offerings in smart industrial segment 6. Industrial accountability and social accountability | No relevant data found |
| 1. Growing automotive user interface market with new technological innovations 2. Setting up production in India | 1. Chinese and regional market becoming increasingly competitive 2. Impact of US China trade war |
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Detailed SWOT Analysis of Tianma Microelectronics
Strength
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Weakness
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Opportunity
1. Growing automotive user interface market with new technological innovations: User interface, according to the ArtCenter College of Design in Pasadena, California, is an important factor for building trust as far as autonomous vehicles are concerned. In recent times, it has been seen that a HMI design for infotainment is being preferred along with automated driving. Such a connected car is being built using automotive UI that includes several features like speech recognition, touchscreen displays; liquid crystal displays (LCDs), light-emitting diodes (LEDs), organic light-emitting diodes (OLEDs), touch pads, haptic feedback and gesture recognition. Tianma Microelectronics with its strong UI capabilities is thus well poised to benefit from the industry growth.
2. Setting up production in India: A rapid rise in demand in India has prompted Tianma to set up a subsidiary in the country in 2019. This will enable to company to quickly fulfill the regional market demand and increase its competitiveness. This local manufacturing site will also allow the company to benefit from those legislations that are favorable to local manufacturers. Tianma will also find itself well placed to meet the increased demand for center stack touchscreen displays which are increasingly being used in economic passenger cars. A local presence will be all the more useful as it will give the company a good chance of becoming a major player in an automotive economy which is essentially a cost sensitive one.
Threat
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References used in Tianma Microelectronics Analysis Report
1. Tianma Microelectronics Co., Ltd. : annual earnings release 2020 - https://www.marketscreener.com/quote/stock/TIANMA-MICROELECTRONICS-C-6497581/news/Tianma-Microelectronics-Co-Ltd-annual-earnings-release-30137493/
2. Tianma Microelectronics Financial Summary 2020 - https://in.investing.com/equities/tianma-microelec-a-financial-summary
3. Tianma Microelectronics Company Website - http://en.tianma.com/
4. Tianma Microelectronics About Us- http://en.tianma.com/about.shtml
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SWOT & PESTLE.com (2020). Tianma Microelectronics SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/tianma-microelectronics/ [Accessed 27 Nov, 2020].
In-text: (SWOT & PESTLE.com, 2020)
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Tianma Microelectronics SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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