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Turkcell SWOT and PESTLE Analysis

ID : 52660053| Feb 2023| 15 pages

COMPANY PROFILE -Turkcell

Business Sector :Telecommunications

Operating Geography :Turkey, Asia, Global

About Turkcell :

Established in 1993, Turkcell is one of the leading digital operators in terms of revenues with its headquarters in Turkey. The company strives to provide an integrated communication and technology services including data, voice, IPTV on both fixed and mobile networks. The company has been seen projecting an exponential trajectory in its number of subscribers due to itssuperior quality of services. Moreover, Turkcell is the only Turkish company to have its shares trade on the stock market of New York Stock Exchange (NYSE). Over the years, Turkcell has undergone aggressive diversification by entering into a number of strategic alliances and different mergers and acquisitions like the geographic expansion into Germany with the help of a subsidiary of Deutsche Telecom in 2011 and the 80 percent stake acquisition in BeST in 2008. Recently, Arrowstreet Capital LP and Morgan Stanley & Co. LLC bought a significant number of the company’s shares. As of 2020, Turkcell completed a 800G Trial with Huawei, on the Live Carrier Network.

Turkcell is known for its innovative and unique products and services. It is one of the first global operators to have implemented HSPA+ technologies to meet the increasing network demands of the customers. Turkcell’s vision statement reads “Superior digital services for a better future” and mission statement reads “We add value along our customers' digitalization journey, enriching their lives - both in Turkey and throughout the World - ever improving our competencies and robust ecosystem

Turkcell Revenue :


25,137.1 million TRY – FY ending 31st Dec19 (18.1 % increase)
21,292.5 million TRY – FY ending 31st Dec18

Competitive Analysis of Turkcell

SWOT
PESTLE
The SWOT analysis for Turkcell is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Operates on a wide geographical area with the help of a number of domestic and foreign subsidiaries
2. Well-positioned to create value by leveraging core competencies
3. Known for its innovative solutions and services with a strong, capable analytical touch
4. A qualified and well-trained employee global employee workforce
5. Superior technology as a part of its state-of-the-art infrastructure
1. Compromised liquidity ratio due to the obligatory repayments
2. Aggressive diversification strategy of Turkcell leads to increased spending
OpportunitiesThreats
1. Advent of 5G network paving the path for digital transformation
2. Further expansion in the TechFin services
3. Launch of global blockchain in the telecom market
4. Infrastructure investments to strengthen our existing technology
5. Mitigating environmental challenge posed by data centers
6. Expanding portfolio of digital apps and services in international markets
1. Emergence of aggressive competition in the telecom industry
2. Increasing costs of revenue owing to the increasing prices of raw materials
3. Global trade war leading to Lira depreciation
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Detailed SWOT Analysis of Turkcell

Strength

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Weakness

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Opportunity

1. Advent of 5G network paving the path for digital transformation: Being a provider of the fastest 4.5G network services worldwide, Turkcell is preparing well for the upcoming digital transformation of transition to 5G. Currently operating on a robust infrastructure with high frequency resources, the company is well aware of the importance of having a joint infrastructure as well as the adoption of fiber optic connectors. Turkcell has already entered into the fiber world with one of its innovative products, SuperBox which enables the company to provide a network with connectivity speed as fast as 1.2 Gbps. In addition to this, the company is also well prepared for dealing with large amounts of data with its well thought analytical and data driven investments. The topmost management team also had discussions with the senior management of GSMA, lead player of the global mobile communications industry. In an experiment conducted with 5G compatible mobile phones, Turkcell came out to be fastest network speed provider by far, at 2 Gbps.

2. Further expansion in the TechFin services: One of the strategic focus areas of Turkcell deals with becoming the market leader in techfin services. With an aim of launching new finance related consumer solutions, the company strives to reach out to nearly 1.6 million merchants in Turkey. Furthermore, the regulations like PSD2 Payment Services and MPOs (digitalization of cash register functions using smartphones or tablets) strengthen the stance of Turkcell in techfin industry. For instance, after obtaining the license permit to operate as a payment institution in 2016, Turkcell took firm steps towards operating as a techfin company in different verticals. With 7.3 million customers in 2019, Paycell strives to acquire nearly 10 million additional users by 2022 with the aid of its go-to-market strategy

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

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References used in Turkcell SWOT & PESTLE Analysis Report

1. Turkcell Investor report library 2019 - https://s1.turkcell.com.tr/hakkimizda/en/yatirimciiliskileri/InvestorReportLibrary/Turkcell-AR-2019-ENG.pdf
2. Turkcell Investor Presentation,March 2020 - https://s2.turkcell.com.tr/hakkimizda/en/yatirimciiliskileri/InvestorPresentationLibrary/Turkcell-Investor-Presentation-March-2020.pdf
3. How will Brexit affect Broadband? With the UK set to leave the EU by the end of January we look at how it will affect Broadband - https://broadbanddeals.co.uk/news/how-will-brexit-affect-broadband/
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The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Turkcell SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Turkcell SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/turkcell/ [Accessed 28 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Turkcell SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

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