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United Rentals SWOT & PESTLE Analysis

ID : 52856253| Feb 2021| 17 pages

COMPANY PROFILE -United Rentals

Business Sector :Construction, Industrial

Operating Geography :United States, Canada and Limited Presence in Europe

About United Rentals :

United Rentals is a US equipment rental company established in 1997 and headquartered in Stanford, US. It primarily offers earthmoving equipment, aerial work platforms and forklifts & material handling equipment. Earthmoving equipment include skid steers & track loaders, excavators and wheel-loaders whereas aerial work platforms include scissor lifts, boom lifts, vertical lifts, and pusharound lifts. United Rentals offer reach forklifts, warehouse forklifts and material lifts for material handling. It owns the largest and most comprehensive rental fleet in the world. Apart from this equipment, it also has a fleet of approximately 12,500 vehicles, which are used for delivery, maintenance, management and sales. It has an integrated network of 1175 rental locations across US, Canada and Europe. The company offers its rental services in 99 of the 100 largest metropolitan areas in the US. United Rentals acquired BakerCorp in July 2018. BakerCorp provides tank, pump, filtration and trench shoring rental solutions for a broad range of industrial and construction applications. BakerCorp served mainly in the US and Canada. United Rentals also acquired BlueLine in October 2018. BlueLine is one of the largest equipment rental companies in North America and served customers in the construction and industrial sectors. United Rentals has a skilled workforce of 19,100 employees as of early 2020.
United Rentals USP or unique selling proposition lies in being the largest equipment rental company in the world. United Rentals mission statement reads “Building a better future is our commitment to the people and communities we serve. Deploy the best people, equipment and solutions to enable our customers to safely build a better and stronger future.“

United Rentals Revenue :


US$ 9.351 billion – FY 31st Dec 2019 (y-o-y growth 16.20%)
US$ 8.047 billion – FY 31st Dec 2018

Competitive Analysis of United Rentals

SWOT
PESTLE
The SWOT analysis for United Rentals is presented below in a table followed by the detailed analysis report.
Strengths
Weaknesses
1. Strategic acquisitions helped expand United Rentals market base
2. Wide network of rental locations in US and Canada serving all major metropolitan areas
3. Largest fleet in the world having over 665,000 equipment units
4.
5. Robust IT infrastructure to support the management, branch personnel and customer call centers
6. Diverse end-market exposure
7. Continued financial improvement over the last decade
1. Dependent on economic outlook of construction sector and industrials in general
2. Aggressive fleet expansion may result in overcapacity in the near future
3. Huge capital expenditure from time-to-time as fleet gets older
Opportunities
Threats
1. Financial means for acquisitions to increase its market share in North America and expand its services in Europe
2. Great opportunity to get new customers onboard through Online Rental Platform (UROne®)
3. Growth in specialty services segment
1. Business is cyclical in nature i.e., economic slowdown affects the business significantly
2. Trends in oil and natural gas prices can affect the company’s business model and profitability
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Detailed SWOT Analysis of United Rentals

Strength

1. Strategic acquisitions helped expand United Rentals market base: United Rentals acquired NES, Neff, BakerCorp and BlueLines in the period between 2018 to 2020. BakerCorp was a leading multinational provider of tank, pump and filtration rental solutions for a wide range of industrial and construction applications. Its revenue was $295 million annually. It operated mainly in the US and Canada having 46 locations. It also had 11 locations in France, Germany, UK and Netherlands. This acquisition augmented fluid solutions provided by United Rentals. It also provided a great opportunity to increase revenue and enhance customer service by cross-selling to its broader base of customers. It also provided an opportunity to United Rentals to expand its services in the European market. Another recent acquisition is that of BlueLine. It is one of the ten largest equipment rental companies in North America region, which is the primary market for United Rentals. It offered its services to customers in the construction and industrial sector. It had annual revenues of $786 million. BlueLine had 114 rental locations across 25 US states, Canada and Puerto Rico. This acquisition expanded the company’s rental capacity in many of the metropolitan areas of US and Canada. It provided the company a well-diversified customer base. Therefore, acquisitions helped United Rentals greatly to expand its services and customer base across locations.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

1. Business is cyclical in nature i.e., economic slowdown affects the business significantly: United Rentals offers mainly five kind of solutions: Power & HVAC, Reliable Onsite Services, Tool Solutions, Fluid Solutions and Trench Safety Solutions. These equipment and general rental equipment are used in construction and industrial activities. These sectors are cyclical in nature. Any negative impact on these sectors directly affects United Rentals’ business. For example, global financial crisis of 2007- 2008 had a huge impact on the global economies particularly US economy. It translated to an economic downturn for 2-3 years till 2010 and effectively the construction and industrial activities decreased by a huge margin impacting United Rentals’ business. Such decreases adversely affect its revenues and profits because some costs such as equipment maintenance are fixed for the company, thereby reducing operating margin for the United Rentals. Therefore, any such decrease poses a great threat to the United Rentals. Apart from this factor, adverse weather conditions, political instability, increase in interest rates and lack of availability of credit affects United Rentals negatively.

The remaining section of “Threats” is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Herc Rentals
  • GATX
  • Ashtead Group
  • Aggreko
  • Aircastle
  • Ahern Rentals

Major Brands :

  • Power & HVAC Solutions
  • Reliable Onsite Services
  • Tool Solutions
  • Fluid Solutions
  • Trench Safety Solutions
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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Check Out Analysis of Other Relevant Companies

References used in United Rentals SWOT & PESTLE Analysis Report

1. United Rentals 2019 Annaul Report - https://www.unitedrentals.com/sites/default/files/annual-reports/United%20Rentals%20Inc.%20%202019%20Annual%20Report_1.pdf
2. Fourth Quarter – Full Year 2020 Investor Presentation - https://www.unitedrentals.com/sites/default/files/investor-presentations/Fourth%20Quarter%20Full%20Year%202020%20Investor%20Presentation_01.27.21FI.pdf
3. COVID-19’s impact on the engineering & construction sector - https://www2.deloitte.com/global/en/pages/about-deloitte/articles/covid-19/understanding-the-sector-impact-of-covid-19--engineering---const.html
4. Global $155Bn Construction Equipment Rental Market by Vehicle Type, Drive Type and Geography - Forecast to 2024 - ResearchAndMarkets.com - https://apnews.com/press-release/pr-businesswire/efffe2677b2846568cfa028d06cdd23a
5. Economic Damage From Civil Unrest May Persist for Decades - https://www.voanews.com/usa/nation-turmoil-george-floyd-protests/economic-damage-civil-unrest-may-persist for decades
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SWOT & PESTLE.com (2021). United Rentals SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/united-rentals/ [Accessed 08 Dec, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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United Rentals SWOT and PESTLE analysis has been conducted by Nisarg Talati and reviewed by senior analysts from Barakaat Consulting.

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