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Zain SWOT and PESTLE Analysis

ID : 52437553| Jun 2020| 15 pages


Business Sector :Telecommuniation

Operating Geography :Kuwait, Asia, Global

About Zain :

Zain is a mobile telecommunications company founded in 1983 in Kuwait as MTC (Mobile Telecommunications Company) and later rebranded as Zain in 2007. Zain has a commercial presence in eight countries across the Middle East with 46.9 million active customers as of March 2018. With a vision for building a sustainable and innovative digital communications company is serving consumers and enterprises with a rich and simple mobile experience. Zain group operates with a passion for providing enhanced customer experience and maintaining operational effectivenes. Zain’s strategy is based on six transformational initiatives: Customer Experience; Operational Effectiveness; Value Management; B2B; Digital Frontier and Innovation, and Talent Development. Listed on the Kuwait Stock Exchange, there are no restrictions on Zain shares as the company’s capital is 100% free float and publicly traded. The largest shareholder is the Kuwait Investment Authority with a 24.6% as of December 2017.

Zain Revenue :

KD 1029.5 million – FY ended Dec 2017(year-on-year growth of ~6%)
KD 1087.7 million – FY ended Dec 2016

Ownership / Major shareholders :

Kuwait Investment Authority - 24.6%, Oman Telecommunications - 21.9%, Nohoudh Development Trading & Contracting - 5.05%

Competitive Analysis of Zain

The SWOT Analysis for Zain is presented below:
1. Consistently profitable operations
2. Market leader in Kuwait, Iraq, Republic Of Sudan, Jordan & Lebanon
3. Focus on cost effectiveness and optimization
4. Strong brand value in Middle East
5. Innovations strengthening the technology platform
6. Reduced debt to equity ratio
1. Decrease in customer base
1. Opportunities in business to business segment
2. First mover opportunities in 5G Technology
1. Costly license Renewals
2. Increasing risk from Cyber Attacks
3. Falling ARPU and biometric registrations putting a brake on growth
4. Increase in competition from OTT and MVNO
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Detailed SWOT Analysis of Zain


1. Consistently profitable operations: The consolidated financial results for 2017 highlight the positive developments achieved by the several of the Groups key markets in terms of operational performance. In 2017, Zain Saudi Arabia reported USD 3.1 Million net profit turnaround that saw for the first time in its history recording an annual net profit. Zain Sudan recorded exceptional performance in local currency terms, with all its financial indicators jumping to all-time highs. Furthermore, in 2017, Zain Iraq also became profitable again after previously reporting losses. Zain group also witnessed the impressive addition of two million customers and significant growth of data revenues. Even in such challenging environment where businesses are facing increasing pressure on the profit level, Zain group managed to generate reasonable profits on year on year basis for the entire group. In last 3 years, Zain has group has reported an average profit on KD 2,68,073.

2. Market leader in Kuwait, Iraq, Republic Of Sudan, Jordan & Lebanon: Zain is considered as the new global brand for leading emerging markets mobile operator. Zain emerged as market leader in Kuwait, Iraq, Republic of Sudan, Jordan and Lebanon. Zain Kuwait started its operation in 1983 as Mobile Telecommunications Company(MTC) is the most profitable company in the company. Zain Kuwait has snatched a significant market share of 37% for the year 2017. Zain Iraq commenced in the year 2003 has a market share of 41% for the year 2017. The customer base of Zain Iraq grew 16% on year on year basis to reach 14.7 million. Zain Sudan came into the business after the acquisition of a 61% stake in Mobitel for USD 1.33 Billion. As of 2017, Zain Sudan has a market share of 47%. Zain Sudan is serving 13.5 million customers which 2nd largest in the group. Whereas Zain Jordan & Zain Lebanon has also maintained its market share of 36% and 54% respectively in the year 2017. Therefore, such market share will help Zain Group to generate more revenue as compared to its peers.

3. Focus on cost effectiveness and optimization: The telecommunications industry is undergoing a radical transformation and its moving towards digital and cloud services. It is very evident that the profitability levels of telecommunication companies are under increasing pressure in the challenging operating environment. It becomes very difficult for the companies to meet increasing capital expenditure requirements and rising operating costs. Hence, Zain is aggressively focusing on cost optimization programs. In line with this strategy, Zain sold and lease-backed the passive infrastructure of Zain’s mobile tower portfolio in Kuwait for USD 165 million to IHS Holding Limited. The transaction will not only reduce future expenditure but will also allow the company to increase investment in modern technologies and focus on enhancing the mobile experience for customers. In such a way Zain Group is motivated enough to exploit and enhance every cost-benefit opportunity.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Etisalat, Mobily, Ooreedoo, Du, MTN, Omantel.

Major Brands :

Zain, touch, Paltel, MTC Bahrain.

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Business Segment
Objective/Synergy Achieved
IraqnaTelecom2007Acquisition Helped in becoming the number one telecom player in Iraq
MobitelTelecom2006AcquisitionBecomes the leading mobile operator in Sudan.
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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Check Out Analysis of Other Relevant Companies

References used in Zain Analysis Report

1. Zain Annual Report 2017:
2. Kuwait's telecoms sector adapts to increasingly digitised world:
3. Market share of Zain in the Middle East in 2017, by country:
4. Kuwait telecoms market report 2018:

How to Reference This Page?

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SWOT & (2020). Zain SWOT and PESTLE Analysis - SWOT & [online] Available at: [Accessed 09 Jul, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer
Zain SWOT and PESTLE analysis has been conducted by Kushal Shanbagh and reviewed by senior analysts from Barakaat Consulting.

Copyright of Zain SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Zain SWOT and PESTLE Analysis
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