Zions Bancorporation SWOT and PESTLE Analysis

Strength

1. Wide range of products and services: The products and services provided by Zions Bancorp include Commercial business banking, Retail banking and Wealth management and private client banking. With the help of its top-notch treasury, cash management, and digital banking products and services, Zions provides commercial banking services to a broad range of business clients, small- and medium-sized businesses, and large corporations. Specialties within its commercial business banking include Term real estate lending, Construction and land development lending, Merchant and payment processing services, Municipal and public finance services, corporate cards, Capital markets, syndication, and foreign exchange services. Zions' retail banking portfolio includes a robust retail banking business with competitive products, high-quality online and mobile offerings, and a focus on serving consumers and small businesses in several of its markets. Among its retail banking services and products are residential mortgages, home equity lines of credit, personal lines of credit, instalment consumer loans, depository account services, consumer cards, and personal trust services. One of the company's fastest-growing divisions, Zions provides customers with a variety of wealth management solutions. Its planning-driven offerings, high-touch service, and sophisticated asset management capabilities have caused the assets under management to increase significantly. In order to assist its most complex business clients in preparing for significant transitions, they also provide advanced business succession and estate planning services.

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Weakness

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Opportunity

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Threat

1. Lower Interest rates for Loans to stimulate the economy can reduce interest income: As the Pandemic hit, and lockdown measure were taken, business across the globe had shut down for a while. Moreover, due to this money did not exchange hands, products were not sold, and people were let got off their jobs, and businesses went underground. Now to revive back the economy, money needs to be put in the hands of people, through investments and companies producing products to give jobs. Thus, the interest rates were further lowered, to signal more spending into the economy. Now as interests is one main source of income for banks, they will receive less on the loans they have provided than if the rates were higher. Plus, the amount of loans that will be taken will low as business need to first see demand than produce first.

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Political

1. The government of United States not providing adequate stimulus to increase demand: The fiscal stimulus that is to be provided by the government to push it into the economy has not been approved, which will hamper the demand of the population if not done in time. The people who are dependent on this stimulus package are left in a limbo. The money is for the unemployment benefits and if not released on time can affect millions of Americans. Trump has agreed to increase the check from $600 to $2000 for which Democrats agree, but Republicans don’t seem to agree. Although the bill was in Congress for the former, it is now unclear as to what will the next step be. This unemployment benefit is for those who were affected from the pandemic like small business owners and people who were laid off due to cost cutting measure by corporations. This relief package is part of the $900 billion funds that are to be used to keep afloat those who have no employment.

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Economic

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Social

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Technological

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Legal

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Environmental

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