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Zions Bancorporation SWOT and PESTLE Analysis

ID : 521661053| Mar 2023| 21 pages

COMPANY PROFILE -Zions Bancorporation

Business Sector :Banking and Financial Services

Operating Geography :United States, North America, Global

About Zions Bancorporation :

Zions Bancorporation is a bank holding company. It is headquartered in Salt Lake City, Utah. In April, 1955, Zions was originated as keystone Insurance and Investment company, a Utah Corporation, and later in 1960, it acquired a 57.5 percent interest in Zions First National Bank from the LDS Church with other several individual investors. The company was renamed as Zions Bancorporation in 1965. Zions Bancorporation amalgamated into its bank subsidiary, ZB, N.A. in 2018. Zions Bank offers a wide range of traditional banking and innovative technology services, through its network of 122 full-service financial centers across Utah, Idaho and Wyoming, the bank provides its customers a range of mortgage and home equity loan options, amazing Rewards® credit cards, Private and Executive Banking services, and online and mobile banking. Zions Bancorporation, N.A. is a member of the Federal Deposit Insurance Corporation (FDIC), and operates under multiple trade names in multiple states. As of early 2023, Zions Bancorp employed over 10,200 people.

Zions Bancorporation's Unique Selling Proposition or USP lies in it being one of the nation's premier financial companies and a national leader in Small Business Administration lending and public finance advisory services. Zions Bancorporation's mission statement reads, "Our goal is to create value. Value for our customers. Value for the communities we serve. Value for our employees".

Zions Bancorporation Revenue :


US$ 2,911 million - FY ending 31st December 2021 (y-o-y growth 4%)
US$ 2,790 million - FY ending 31st December 2020

Competitive Analysis of Zions Bancorporation

SWOT
PESTLE
The SWOT analysis for Zions Bancorporation is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Wide range of products and services
2. Consistently strong returns and capital with ample liquidity and exceptional credit quality
3. Continued investment in small businesses to build community
4. Strong focus on investment towards digital advancements
1. Deposit growth in the last 5 years has declined from 5.1% to 3.6%
2. Strong reliance on third-party vendors for outsourcing
OpportunitiesThreats
1. Improve and roll out digital technological applications like Zip, Automation Centre of Excellence to gain competitive edge
2. Extensive focus on Cost reduction can be undertaken as the Pandemic has opened new avenues
3. To capture >$2 trillion bank deposits by the population post pandemic
1. Lower Interest rates for Loans to stimulate the economy can reduce interest income
2. Higher Risk associated with the Loans provided in the Pandemic period
3. Lower demand for loans will likely affect the top line at least till the vaccine arrives in 2021
4. Fall in fee income and rise in expenses leading to declining profits
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Zions Bancorporation

Strength

1. Wide range of products and services: The products and services provided by Zions Bancorp include Commercial business banking, Retail banking and Wealth management and private client banking. With the help of its top-notch treasury, cash management, and digital banking products and services, Zions provides commercial banking services to a broad range of business clients, small- and medium-sized businesses, and large corporations. Specialties within its commercial business banking include Term real estate lending, Construction and land development lending, Merchant and payment processing services, Municipal and public finance services, corporate cards, Capital markets, syndication, and foreign exchange services. Zions' retail banking portfolio includes a robust retail banking business with competitive products, high-quality online and mobile offerings, and a focus on serving consumers and small businesses in several of its markets. Among its retail banking services and products are residential mortgages, home equity lines of credit, personal lines of credit, instalment consumer loans, depository account services, consumer cards, and personal trust services. One of the company's fastest-growing divisions, Zions provides customers with a variety of wealth management solutions. Its planning-driven offerings, high-touch service, and sophisticated asset management capabilities have caused the assets under management to increase significantly. In order to assist its most complex business clients in preparing for significant transitions, they also provide advanced business succession and estate planning services.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. Lower Interest rates for Loans to stimulate the economy can reduce interest income: As the Pandemic hit, and lockdown measure were taken, business across the globe had shut down for a while. Moreover, due to this money did not exchange hands, products were not sold, and people were let got off their jobs, and businesses went underground. Now to revive back the economy, money needs to be put in the hands of people, through investments and companies producing products to give jobs. Thus, the interest rates were further lowered, to signal more spending into the economy. Now as interests is one main source of income for banks, they will receive less on the loans they have provided than if the rates were higher. Plus, the amount of loans that will be taken will low as business need to first see demand than produce first.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Zions Bank
  • The Commerce Bank of Washington
  • The Commerce Bank of Oregon
  • Nevada State Bank
  • California Bank Trust
  • National Bank of Arizona
  • Amegy Bank
  • Vectra Ban Colorado
SWOT & PESTLE (combined)
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References used in Zions Bancorporation SWOT & PESTLE Analysis Report

1. Annual Report - https://www.annualreports.com/HostedData/AnnualReports/PDF/NASDAQ_ZION_2021.pdf
2. 2023 banking and capital markets outlook - https://www2.deloitte.com/us/en/insights/industry/financial-services/financial-services-industry-outlooks/banking-industry-outlook.html
3. U.S. Banks 2021 Sector Outlook Turns Stable - https://www.fitchratings.com/research/banks/us-banks-2021-sector-outlook-turns-stable-15-12-2020
4. Navigating financial services sector performance post-COVID-19 - https://www2.deloitte.com/us/en/insights/economy/covid-19/covid-19-financial-services-sector-challenges.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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