Sega Sammy Holdings SWOT and PESTLE Analysis
ID : 52922053| May 2023| 21 pages
COMPANY PROFILE -Sega Sammy Holdings Inc.
Business Sector :Gaming, Entertainment Industry
Operating Geography :Japan, Asia, Global
About Sega Sammy Holdings Inc. :
Sega Sammy Holding Inc. is a Japanese multinational company which is a provider of video games and entertainment services. It was established on 1st October 2004 born out of a merger between Sega and Sammy Corporation. Headquartered in Tokyo, Japan, the company focuses on Pachislot and Pachinko machines, digital games, amusement park, resorts, animation and toys. The company designs games with multi device compatibility such as mobile phones, amusement machines, consoles, and personal computers. The company has its presence in Asia, Europe and North America, and it was noted that it had approximately 8,798 full time employees as of early 2023. In late 2022, Sega Sammy announced that it will start selling NFTs “related to its classic IP” and has also announced a partnership with Double Jump, Tokyo, which is a local Japanese game company.
Sega Sammy Holding Inc.’s unique selling proposition lies in being the leading provider of video games and entertainment content services across the world. Sega Sammy Holding Inc.’s mission statement reads, “We want to captivate people around the globe by providing entirely novel, moving experiences. We want to inspire optimism in people and invigorate society. Together as a group, we dedicate ourselves to continuously fulfilling a valued role in society through entertainment.”
Sega Sammy Holdings Inc. Revenue :
¥320.0 billion – FY ending 31st March 2022
¥277.7 billion – FY ending 31st March 2021
Competitive Analysis of Sega Sammy Holdings Inc.
SWOT
PESTLE
The SWOT analysis for Sega Sammy Holdings Inc. is presented below in a matrix followed by a detailed analysis:
| Strengths | Weaknesses |
| 1. Diversified portfolio of products 2. Recognized with the highest “Gold” rating in the PRIDE Index 3. Largest hit making company in the gaming industry of Japan | 1. Dependency on the Pachislot and Pachinko Machine Business 2. Shorter life cycle of Pachislot and pachinko machines |
| Opportunities | Threats |
| 1. With the advent of digitalization, rise in the demand for PC and home video games has increased 2. Implemented initiatives to enter into the Integrated Resorts (IR) Business 3. Expansion into global market 4. Adapt to new Augmented-Reality technology 5. Increase the value of Sega Sammy’s intellectual property (IP). | 1. Highly competitive Digital game software market in entertainment content business 2. Apple and Google can cause hinderance in the smooth running of Sonic Run |
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Detailed SWOT Analysis of Sega Sammy Holdings Inc.
Strength
1. Diversified portfolio of products: The Sega Sammy Group has concocted a balanced business portfolio spanning a wide range of entertainment domains, and has developed variegated businesses while taking advantage of diverse profit opportunities and hedging risks. The product includes Pachislot and Pachinko Machines, Entertainment Contents Business and Resort Business. In the Pachislot and Pachinko Machines Business, Sega Sammy develops Pachislot and pachinko machines, games for PCs and smartphones that use Pachislot and pachinko content, and gaming equipment for casinos. The Group supplies products that address the issues of a diverse fan base and are working to create and market machines with innovative gameplay that will help renew the market for both Pachislot and pachinko machines. In Entertainment Contents Business Sega Sammy Group is intending to develop its business by utilizing SEGA's extraordinary advancement abilities, which have assisted with dispatching creative items across various regions and are likewise attempting to maximize profits by expanding content globally, mainly in the Consumer Games area, such as games for smartphones and PCs. Finally, in the Resort Business, Sega Sammy group began with “Phoenix Seagaia Resort”, one of Japan’s premium resort complexes located along the shore of Miyazaki Prefecture; it has kept on bringing out-of-the-box experiences that move the heart through the operation and development of South Korea’s first resort, called “Paradise City”. This experience is also helping the Group acquire expertise to enter the domestic Integrated Resorts business. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.Weakness
This section is available only in the 'Complete Report' on purchase.Opportunity
This section is available only in the 'Complete Report' on purchase.Threat
This section is available only in the 'Complete Report' on purchase.Major Competitors :
- Activision Blizzard
- Ubisoft Canada
- Namco
- Real Vision
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References used in Sega Sammy Holdings Inc. SWOT & PESTLE Analysis Report
1. Website - https://www.segasammy.co.jp/english/pr/corp/
2. Newsroom - https://www.segasammy.co.jp/english/pr/release/sshd/sshdNewsList.do
3. Annual Report - https://www.segasammy.co.jp/english/ir/library/pdf/printing_annual/2022/ir_2022_web_all_e.pdf
4. Investors Presentation - https://www.segasammy.co.jp/english/ir/library/pdf/settlement/2023/20221031_presentation_e_final.pdf
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Sega Sammy Holdings Inc. SWOT and PESTLE analysis has been conducted by Shriya Pandey and reviewed by senior analysts from Barakaat Consulting.
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Sega Sammy Holdings SWOT and PESTLE Analysis
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