COMPANY PROFILE -Pinterest Inc.
Business Sector :Image Sharing and Social Media
Operating Geography :United States, North America, Global
About Pinterest Inc. :
Pinterest is an image sharing and social media website based in the United States that allows users to save and find information (particularly "ideas") on the internet via pinboards made up of photographs and, on a lesser scale, animated GIFs and videos. The company is headquartered in San Francisco. Pinterest's development started in December 2009, and the prototype was released in March 2010 as a closed beta. Ben Silbermann, Paul Sciarra, and Evan Sharp established the site, which had over 478 million global monthly active users as of March 2021. It is a free website that requires the user to sign up to use it. Currently, the service is available via a web browser and apps for iOS, Android, and Windows 10 PCs. Pinterest's developers describe the service as a "library of ideas" that motivates users to "go out and do that thing," although it is not a "social network" based on images. It has a sizable fashion following as well. Pinterest was later dubbed a "visual search engine" in the future. It is mostly made up of "pins" and "boards." A pin is an image that has been submitted or linked to a website. Boards are groups of pins organised around a common theme, such as quotes, travel, or weddings. Numerous idea boards can be divided into parts, each of which has multiple pins. Persons can follow and unfollow other users and boards, which will populate their "home feed. “Outside of Pinterest, content can be located and uploaded to a board using the "Save" button, which can be downloaded to a web browser's bookmark bar or integrated by a webmaster directly on the website. With the opportunity to make their Idea Pins shoppable, earn commissions through affiliate links, and partner with brands on sponsored content, Pinterest introduced new ways for Creators to grow their businesses and earn money in July 2021.
Pinterest's Unique Selling Point or USP is that it reaches clients at a different stage of the purchase cycle than other platforms, and it has the world's largest dataset of ideas, with over 100 billion recipes, home hacks, style inspiration, and other things to try. The mission statement of Pinterest reads, "Pinterest's mission is to bring everyone the inspiration to create a life they love".
Pinterest Inc. Revenue :
$ 1,693 million - FY ending 31st December 2020 (y-o-y growth 48%)
$ 1,143 million - FY ending 31st December 2019
Competitive Analysis of Pinterest Inc.
The SWOT analysis for Pinterest Inc is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Highly differentiated website due to inspiring content
2. Ensures transparency of takedown of offensive content
3. Continuously increasing large active userbase
4. Providing strong value proposition to Pinners (users)
5. Numerous innovations in software technology | 1. Hostile and discriminatory work environment
2. Dependent on few large advertisers for revenue
|
| Opportunities | Threats |
1. Increasing internet penetration in Asia Pacific
2. High growth in advertising audience | 1. Censorship bans for unacceptable content
2. Competition from tech giants in internet industry
3. Boycott by advertisers over controversies
4. Third party websites using Pinterest data are vulnerable
|
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Detailed SWOT Analysis of Pinterest Inc.
Strength
1. Highly differentiated website due to inspiring content: Pinterest sees a multiplication effect in terms of users and content. The content can be about daily activities such as home decoration or preparation for a marathon. Pinterest was one of the first websites that was intended to spread ideas. Majority of its visitors found the environment inspiring. The company ensured that the content was inline with the mission of the company. It is quick in blocking the content that is offensive. Unlike other social media sites, there is very little content on it that can be related to politics. As a part of its policy, Pinterest has banned political ads, developed inclusive beauty functionality, and rolled out compassionate search for users looking for mental health support. The users appreciate the sites effort in helping them lead a positive and healthy life.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Increasing internet penetration in Asia Pacific: Asia Pacific contains total population of 4.2 billion and in 38 member countries. It is one of the most diverse regions in terms of income distribution. In the last four years, the company has seen continuous growth in terms infrastructure required for ICT. For instance, around 94.2% and 96.1% of the population of the region is within the reach of a 4G and a 3G network respectively in 2021. It can be found as a large development as there was no 4G or 3G availability in 2011, in countries like Myanmar. In Myanmar itself 75% of the population is within the reach of a 4G signal. If we consider the accessibility of homes to fixed broadband, it has increased from 47.9% in 2017 to 53.4% in 2019. Thus, both mobile and fixed internet service availability has increased at a fast paced. The actual users of internet increased from 38.6% in 2017 to 44.5% in 2019. With this massive surge, social media usage is expected to increase proportionately.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Pinterest Inc is presented below in a table followed by the detailed analysis report.
| Political | Economical |
1. EU-US privacy shield proposal aids industry
2. Digital tax by European Commission may increase tax rates | 1. Adverse global economic and financial conditions in United States and global markets
2. Phasing out of LIBOR may cause increased finance costs |
| Social | Technological |
1. Increased trend of women users
2. Changing preferences of users during Covid-19 | 1. Computer vision technologies can enhance social media
2. Augmented Reality will transform social media |
| Legal | Environmental |
1. Intermediary guidelines in India will increase the screening of content
2. GDPR increases compliance burden | 1. Public polarization increased over climate change due to social media |
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Detailed Pestle Analysis of Pinterest Inc.
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
1. Intermediary guidelines in India will increase the screening of content: India forms an important market for Pinterest. In May 2021, the Indian government came up with new rules called Intermediary Guidelines and Digital Media Ethics Code to regulate social media platforms. To improve the compliance and strengthen the grievance redressal system the government has asked for appointment of resident grievance officer, chief compliance officer and a nodal contact person to the firms. Another requirement from the government agency ‘Ministry of Electronics & Information Technology’ was that the firms should submit reports on redressal of complains submitted by users. Third requirement was to track the first originators of messages. If the social media platforms do not comply with these conditions, then they will be held responsible as the owners of any offensive content. Pinterest Inc will need to have increased data screening and appoint the grievance officers. As stated by WhatsApp, the data collection of message originators can breach user privacy. Pinterest needs to take the necessary steps to get the user consent for such data.
The remaining section under "Legal" is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- Livesttar
- Hackermeter
- Jelly Industries, Inc.
On purchase the Pinterest Inc. SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
You may also be interested in other analyses of Pinterest Inc.:
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| Pinterest Inc. Porter's Five Forces Analysis |
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| Pinterest Inc. VRIO Analysis |
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| Pinterest Inc. Value Chain Analysis |
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| Pinterest Inc. Covid-19 Impact Analysis |
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| Pinterest Inc. BCG Analysis |
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| Pinterest Inc. Segmentation, Targeting and Positioning (STP) Analysis |
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| Pinterest Inc. Ansoff Matrix Analysis |
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References used in Pinterest Inc. SWOT & PESTLE Analysis Report
1. Interest 2021 Proxy and 2020 Annual Report - https://s23.q4cdn.com/958601754/files/doc_financials/2020/ar/Pinterest-2021-Proxy-and-2020-Annual-Report.pdf
2. Pinterest pays $20m to settle gender discrimination lawsuit | Pinterest | The Guardian - https://www.theguardian.com/technology/2020/dec/15/pinterest-to-pay-20m-to-settle-gender-discrimination-lawsuit
3. China blocks Pinterest: censorship watchdogs | HT Tech - https://tech.hindustantimes.com/tech/news/china-blocks-pinterest-censorship-watchdogs-story-XYgpys1ozYBF0eWjGI6naJ.html
4. More safeguards in revamped EU data transfer tools, EU justice chief says | Reuters - https://www.reuters.com/technology/more-safeguards-revamped-eu-data-transfer-tools-eu-justice-chief-says-2021-06-02/
5. AR And Social Media: Is Augmented Reality The Future Of Social Media? - https://www.forbes.com/sites/lilachbullock/2018/11/16/ar-and-social-media-is-augmented-reality-the-future-of-social-media/?sh=4dda4f99e141
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Pinterest Inc. SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.
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