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Jack in the Box SWOT and PESTLE Analysis

ID : 52935553| Feb 2023| 21 pages

COMPANY PROFILE -Jack in the Box

Business Sector :Restaurant, Fast Food

Operating Geography :United States, North America

About Jack in the Box :

Jack in the Box is an American Fast Food restaurant chain headquartered in San Diego, California. The chain has restaurant stores in the United States, mainly servicing the West Coast. Outside of the West Coast, restaurants can be located in Phoenix, Denver, Albuquerque, El Paso, Dallas-Fort Worth, Houston, Austin, San Antonio, Oklahoma City, Baton Rouge, Nashville, Charlotte, Kansas City, St. Louis, Indianapolis, and Cincinnati, as well as Guam. In 1951, Peterson turned the El Cajon Boulevard site into Jack in the Box, a drive-through hamburger stand. Jack in the Box was the first big chain to use a two-way intercom system, as well as the first to concentrate on drive-through. While one customer was being served at the window, a second and even a third customer's order could be taken and prepared using the intercom. The taco is Jack in the Box's most famous item. Egg rolls, breakfast burritos, and poppers are among the Americanized ethnic cuisines offered by Jack in the Box, in addition to tacos, Jack's ciabatta burger, which included the original ciabatta burger and the bacon 'n' cheese ciabatta. During the Thanksgiving and Christmas holidays, the restaurent offers festive shakes such as pumpkin pie shakes, Oreo mint shakes, and eggnog shakes. Jack in the Box® restaurants has over 2,000 outlets, with 2,200 restaurants in 21 states and Guam as of 2021.
Jack and the Box's Unique Selling Point or USP lies in it having one of the most extensive and distinctive menus in the fast-serve restaurant industry, and the brand is known for quick personalised meals available 18-24 hours a day. Jack and the Box's mission statement reads, "To make the world a more delicious place. Because everyone should experience a Buttery Jack for lunch, or an Oreo Cookie Ice Cream Shake on a hot day (or any given day)".

Jack in the Box Revenue :


US$1.021 billion – FY ending September 27, 2020
US$0.95 billion – FY ending September 29, 2019

Competitive Analysis of Jack in the Box

SWOT
PESTLE

The SWOT analysis for Jack in the Box is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Restaurant chains set to take over independent/local restaurants market share It outperformed the industry in recent years
2. It is one of the oldest and biggest burger chains in US
1. It has a strained balance sheet with high debt.
2. Turbulent relations between the management and franchisee association
3. Many of the brand’s franchise losing money
4. Dependent on very limited number of suppliers for its major products
OpportunitiesThreats
1. Fast food industry to grow rapidly in the coming decade
2. The chain can expand in east coast of US.		1. High number of competitors in the industry
2. Rise of healthier eating habits
3. Animal welfare concerns in food industry
4. Difficult to protect brand reputation in digital world.
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Detailed SWOT Analysis of Jack in the Box

Strength

1. Restaurant chains set to take over independent/local restaurants market share: Independent restaurants represent about half of the commercial restaurant units in United States but their market share has been declining even before the COVID pandemic began. Covid 19 pandemic has only increased the pace of this transformation taking place in the industry. Restaurant chains enjoy economies of scale, most of the fast-food places are quick service restaurants with limited menu. Hence the fast food can order and get supplies in bulk and in cheaper price. This makes most of the restaurant chains very price competitive and relatively cheaper. The independent restaurants are not well prepared to handle difficult economic conditions as it can be difficult for them to raise money through loans or equity, for example in the Covid 19 pandemic the independent restaurants were worse hit. Independent restaurants may also be more susceptible to minimum wage rate changes. This rise in market share of restaurants will indirectly help Jack in the box.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Fast food industry to grow rapidly in the coming decade: Global Fast-Food Market is expected to reach $931 Billion by 2027 from $648 billion in 2019. Fast food industry is a part of quick service industry where the restaurants offer standard products in a small amount of time and at a very competitive price, they keep limited menu to achieve this goal. They provide its customers with the convenience of a quick, tasty and cheap meal. This model is highly compatible with the urban fast paced life style where time is of the essence. The industry is expected to grow at a rate of about five percent per annum, higher than most industries. The fast-food chains operate in urban areas and the urbanization is also expected to slowly increase in US. Changing life style and the increase in demand of on-the-go food and food delivery services is also helping the fast-food industry. The rise of dual income family where no partner has the time to cook is also increasing. There has also been a rise of single parents across the US who depend on the fast food. The growing fast-food industry will help with the growth of sales and revenue of Jack in the box.

The remaining section under "Opportunity"is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

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References used in Jack in the Box SWOT & PESTLE Analysis Report

1. Jack in the box just had its best quarter in 27 years - https://www.restaurantbusinessonline.com/financing/jack-box-just-had-its-best-quarter-27-years
2. Jack In The Box Scores Relative Strength Rating Upgrade; Hits Key Benchmark - https://www.investors.com/news/jack-in-the-box-scores-relative-strength-rating-upgrade-hits-key-benchmark-2/
3. INVESTOR RELATIONS - https://investors.jackinthebox.com/home/default.aspx.
4.Consumer trends shifting toward health and wellness, ADM finds - https://www.fooddive.com/news/consumer-trends-shifting-toward-health-and-wellness-adm-finds/584388/
5. Restaurant chains stand to gain as independent establishments shutter due to COVID-19 - https://www.marketwatch.com/story/restaurant-chains-stand-to-gain-as-independent-establishments-shutter-due-to-covid-19-11608834835
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Jack in the Box SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/jack-in-the-box/ [Accessed 30 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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