Get The Free Sample Complete
SWOT & PESTLE Analysis Report
This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get Your Free Summary Copy of the
SWOT & PESTLE Analysis Report
Get the summary SWOT & PESTLE.com report delivered straight to your email inbox for free. Our insightful and holistic reports have helped corporates, academia and researchers take their research forward. You also agree to receive email updates from us on our new reports and solutions.

Restaurant Brands International (RBI) SWOT & PESTLE Analysis

ID : 52724553| Sep 2020| 15 pages

COMPANY PROFILE -RBI

Business Sector :Quick Service Restaurants

Operating Geography :Canada, North America, Global

About RBI :

Restaurant Brands International Inc. (RBI) is one of the world’s largest quick service fast food holding company with more than $34 billion in system-wide sales and over 27,000 restaurants worldwide as of December 31, 2019. This Canadian corporation was formed on August 25, 2014 by the $12.5 billion merger between American fast food restaurant chain Burger King and Canadian coffee shop and restaurant chain Tim Hortons. RBI further expanded by purchasing American fast food chain Popeyes on February 21, 2017 to become world’s fifth largest fast food restaurant chain holding company. Majority stake of the company (i.e. 51%) is held by Brazilian investment company 3G Capital and the remainder is publicly traded on the New York and Toronto Stock Exchange.
Restaurant Brands International Inc. is publicly listed in the New York Stock Exchange (NYSE) and Toronto Stock Exchange (TSX) under the ticker symbol “QSR”. The company has approx. 6,300 employees as of January 2020.
The long-term goal of Restaurant Brands International Inc. is “to become the world’s most loved restaurant brand with 40,000 restaurants”.

RBI Revenue :


US $ 5,603 million - as on FY ended December 31, 2019 (y-o-y growth of 4.59%)
US $ 5,357 million - as on FY ended December 31, 2018

Competitive Analysis of RBI

SWOT
PESTLE
The SWOT analysis of RBI is presented below:
Strengths
Weaknesses
1. Strong foundation of three iconic brands
2. Major international presence globally
3. Strong manufacturing and distribution capability
4. Maintenance of strict operating and quality standards
5. Exceptional marketing strategy promoting the brand across markets
6. Promising business strategy with strong performance
1. Fully franchised business model
2. Limited ability to finance future operations
3. RBI’s substantial leverage increasing credit risks
Opportunities
Threats
1. Accelerating franchise expansion across markets
2. Ever-growing global Quick-service restaurant (QSR) industry
3. New product development and innovation a key driver of the long-term success
4. Successfully marketing & advertising new products
1. Intense market competition in Quick Service Restaurant (QSR) segment
2. Factors affecting the brand value
3. Risks subjected to international operations
4. Fluctuation in exchange & interest rates
5. Health and safety concerns regarding fast food
SWOT & PESTLE (combined)
Complete Report
USD 12.53
*
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments
On purchase, the report will reach your email inbox within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.

Detailed SWOT Analysis of RBI

 

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Accelerating franchise expansion across markets: As part of RBI’s development approach for their brands in the U.S., RBI has granted limited development rights in specific areas to franchisees in connection with area development agreements. As part of their international growth strategy for all of their brands, RBI has established master franchise and development agreements in a number of markets. For Burger King and Tim Hortons, RBI has also created strategic master franchise joint ventures in which they received a meaningful minority equity stake in each joint venture. They will continue to evaluate opportunities to accelerate international development of all three of their brands, including through the establishment of master franchises with exclusive development rights and joint ventures with new and existing franchisees.

2. Ever-growing global Quick-service restaurant (QSR) industry: As per RBI’s May 2019 Investor’s Presentation, the projected values of compounded annual growth rate (CAGR) for the time period calculated from 2018 to 2023 for the main food item (coffee, bakery, chicken and burger) of the quick food service industry is significantly high. For coffee, the net sales in QSR industry as on December 31, 2018 is $64 billion, which is subjected to increase with a CAGR of 5.9%, to become $85 billion by 2023. Similarly, for bakery, with a CAGR of 4.8%, sales are going to increase from $118 billion, as on 2018, to $149 billion by 2023. For sales of chicken amounting to $72 billion in 2018, with a CAGR of 6.2%, it is going to increase to $98 billion by 2023. And finally, for the most consumed fast food which is burger, with a CAGR of 4.9%, sales are going to increase from $204 billion, as of 2018, to $259 billion by 2023. Net sale of these four items combined is subjected to increase from $458 billion, as on 2018, to $591 billion by 2023. Hence RBI has a lot of growth opportunities in the global QSR industry as the demand for quick service food is on an increasing trend all over the world.

The remaining section of “Opportunity” is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

SWOT & PESTLE (combined)
Complete Report
USD 12.53
*
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments
On purchase, the report will reach your email inbox within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.

Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in RBI Analysis Report

1. Restaurant Brands International Annual Report 2018 - http://www.rbi.com/file/4591210/Index?KeyFile=1500117587

2. Restaurant Brands International Annual Report 2019 - https://www.rbi.com/Cache/IRCache/3f90e51d-5826-b7a7-4549-0aaf8015dea7.PDF?O=PDF&T=&Y=&D=&FID=3f90e51d-5826-b7a7-4549-0aaf8015dea7&iid=4591210

3. Restaurant Brands International Investor Relations 2019 - https://www.rbi.com/interactive/newlookandfeel/4591210/RBI_INVESTOR_DAY.pdf

4. Restaurant Brands International About Us - https://www.rbi.com/About-Us

The detailed complete set of references are available on request in the 'Complete report' on purchase.

How to Reference This Page?

You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.

Restaurant Brands International (RBI) SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Restaurant Brands International (RBI) SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/restaurant-brands-international/ [Accessed 29 Nov, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

RBI SWOT and PESTLE analysis has been conducted by Abhik Verma and reviewed by senior analysts from Barakaat Consulting.

Copyright of RBI SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

You might also like to check out :
Restaurant Brands International (RBI) SWOT & PESTLE Analysis
Price : USD 12.53