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Applied Materials SWOT & PESTLE Analysis

ID : 52834453| Feb 2021| 15 pages

COMPANY PROFILE -Applied Materials

Business Sector :Semiconductor & Dispaly Manufacturing

Operating Geography :North America

About Applied Materials :

Applied Materials, one of the world’s top semiconductor and display equipment company was founded more than fifty years ago in 1967 by Michael A. McNeilly and is headquartered in California’s Silicon Valley. In the subsequent years, the Company diversified its product portfolio immensely till James C. Morgan became the CEO in 1976 and he brought back the focus of the company to its core business. The business of Applied is split into three major sectors, namely Semiconductor Systems, Applied Global Services, and Display and Adjacent Markets. In 1984, Applied Materials became the first United States semiconductor equipment firm to have its own technology center situated in Japan. It is also the first semiconductor equipment company to have a service center situated in China. From a small start-up to one of the world's most admired companies, Applied Materials has gone a long way, backed by its innovation. Applied's has a long-standing history of impeccable efforts in the semiconductor and display industries, which have played a key role in the evolution of the electronics industry. The world's most complex chips and displays are engineered with a highly sophisticated manufacturing process and modern technologies. Larger capacity and faster memory chips, efficient, faster, and highly integrated processors, Super high-resolution displays, Flexible electronics are few amongst many core competencies of Applied materials that present it with an edge in the market.
With $2.2 billion invested annually, and 30% of the team dedicated to research and development, Applied Material's investments benchmark the industry standard. Applied's IP portfolio is the strongest in the industry with more than 13,300 patents as of 2020. Additionally, its unrivaled Maydan Technology Center is the world’s most advanced semiconductor research and development lab committed to enhancing the technology of chip production. The company was recognized in the 2020 list of Fortune World's most admired companies, Barrons Most sustainable companies, and the 100 best places to work for. Applied Materials' mission statement reads "We are committed to being the innovation leader that pushes the boundaries of science, technology, and engineering to solve the world’s toughest materials engineering challenges."
Applied's USP or Unique Selling Proposition sprawls in being one of the largest semiconductor and display equipment company.

Applied Materials Revenue :


US$ 14.6 billion - FY ending 27th October 2019 (y-o-y growth of (negative) -14.4%)
US$ 16.7 billion - FY ending 27th October 2018

Competitive Analysis of Applied Materials

SWOT
PESTLE

The SWOT analysis for Applied Materials is presented below in a matrix followed by detailed analysis

StrengthsWeaknesses
1. Globally spread business tentacles creating strong brand image
2. Strong and Diversified product portfolio
3. Significant investments in R&D strengthening technological innovations
4. Products strongly focused on innovation and sustainability
1. Dependency on a highly concentrated consumer base
2. Large share of revenue generated only from the Semiconductor segment
OpportunitiesThreats
1. Developing a new playbook for semiconductor design and manufacturing to drive growth in the future
2. Rendering new products to the market and enhancing the R&D platform
1. Evolving competitive environment due to wavering consumer demands
2. Operations in volatile market pose significant risk on financial stability
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Detailed SWOT Analysis of Applied Materials

Strength

1. Globally spread business tentacles creating strong brand image: To serve their international customer base, Applied Materials has offices and other facilities located in Canada, China, various countries in Europe, Japan, North America (principally the United States), Israel, China, Italy, India, Korea, Southeast Asia and Taiwan. It is spread worldwide in 93 locations across 19 countries and has an employee base of more than 24000 as of 2020. It is headquartered in California’s Silicon Valley. Such a strong global presence allows it to serve its customers not just better but also very promptly. This enhances the quality of deliverable and helps establish a strong brand name. This also casts a positive impact on an increased level of customer base as well as employee base. These new pools of employees have unique knowledge, skills, and attitudes. It ensures increased revenues from the international customers when at times the market is saturated domestically. Hence a strong global presence facilitates an overall brand image of the organisation and makes it stand out.

2. Strong and Diversified product portfolio: Over the years, Applied Materials have heavily invested to create a strong as well as diversified product portfolio. It ranges from Advanced display, Advanced Manufacturing, Advanced Materials, Artificial Intelligence and Big Data, Energy Technologies, Life Sciences to Semiconductor Technology. The Company also provides additional facilities like consulting, spare parts, services, automation software, upgrades and legacy equipment to improve the performance and productivity of their customer firms. Such a wide range of products are powered by technologies that are widely proven and deeply mature in high volume factories worldwide. The revenue generated from one sector can be utilized in another considering the single operational backbone ensuring smooth operation for a longer period of time. Also, with the changing economy, where every investment that we make comes with risk, diversification of portfolio not only reduces the risk but also results in balancing of the risk. It ensures optimum utilisation of the resources. They are pioneers in bringing together processes, procedures, products and services in such rare ways as to turn the possibilities into realities.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

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Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Applied Materials SWOT & PESTLE Analysis Report

1. Applied Materials financial presentation 2020 - https://ir.appliedmaterials.com/static-files/62aced47-fa5d-4fd8-aa26-d2c39cc71738

2. Applied Materials FY2020 results - https://ir.appliedmaterials.com/static-files/dbf35ce1-2d73-484f-90af-990f4836ba03

3. Applied Materials Annual report 2019 - https://ir.appliedmaterials.com/static-files/59aa9549-a055-44b6-b776-a6f8b0d7bbb1

4. Applied Materials About Us - https://www.appliedmaterials.com/company/about

5. Applied Materials Company story - https://www.appliedmaterials.com/company/about/our-story

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Applied Materials SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Applied Materials SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/applied-materials/ [Accessed 03 Aug, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Applied Materials SWOT and PESTLE analysis has been conducted by and reviewed by senior analysts from Barakaat Consulting.

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Applied Materials SWOT & PESTLE Analysis
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