BCE Inc. SWOT and PESTLE Analysis

Strength

1. Unmatched brand value and top-ranked Canadian communications company: Bell is Canada’s largest communications company, endeavoring a large portfolio of telecommunications products and services to roughly 22 million subscribers. Bell also corners the Internet and TV market. The Canadian telecommunications company is the largest local exchange carrier and one of the largest wireless operators in its homeland. Bell was valued at $13.5 billion representing a 6% hike compared to the previous year. Bell is the only non-bank in the top 5, placing third overall, behind only the Royal Bank of Canada and TD. It maintained #1 ranking among Canadian communications companies on Brand Finance’s list of the Top 100 Canadian brands for 2018. Based on brand strength, risk, and potential relative to competitors, Bell earned a AAA- brand rating from Brand Finance. The unmatched brand value of Bell indicates the company's reputation, loyalty it commands among customers, employees, and investors, and financial capability.

2. BCE has widespread distribution networks across Canada: Bell possesses a large number of distribution centers or outlets located almost in every state of the country. It ensures that all customers have a sufficient supply of secure networks in all the areas, and have a seemingly disruption-free connection. Building a vast network is a core business strategy of Bell in order to maintain the network leadership it has gained over the years. Further, the company focuses on expanding its system by bringing in reliable wireless and fiber connectors, for instance, planning to provide 5G services to their subscribers.

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Weakness

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Opportunity

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Threat

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Political

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Economic

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Social

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Technological

1. Technological developments like automation and AI to enhance customer experiences: The telecommunication industry is a highly competitive industry that requires consistent dedication to operational efficiency, ability to be nimble and adaptable in a fast-changing marketplace. Increasingly, advancements in technologies like systems automation, application of machine learning, and artificial intelligence are enhancing the customer experience. Thus, Bell is improving its industry-leading cost structure with initiatives including modernizing its network core and streamlining IT systems. In Montréal’s scale.ai supercluster, Bell comprehended an artificial intelligence research project in 2019 aimed to optimize technician dispatch. In collaboration with its industry partners Exfo, VuPoint Systems, and Ivado Labs, Bell is developing a system that uses Field Services, Network, and Customer Operations data to analyze the complexity of tasks and increase the efficiency of technician dispatch. The company is also making continued investments in technology to enhance the customer experience. The new self-serve options like the Lucky Mobile My Account app allows customers to easily manage prepaid accounts from their phones. This resulted in 7% fewer calls to Bell's call centers in 2019. Customer-completed transactions through self-serve channels topped 19.5 million in 2019, an increase of 9% over the previous year.

2. Canada’s wireless industry is renowned globally: The world envy's Canada’s wireless industry for its coverage, speed, reliability, low service prices, and delivering unprecedented value to Canadian consumers. By providing more than 99% of the national population with mobile 4G LTE and over 94% with the latest LTE Advanced service, Bell has played a significant role in this national accomplishment. Further, the company is eager to embrace the potential of mobile 5G to accelerate the fastest connections across urban and rural locations. Bell has implemented the fastest 5G network in Canada and offers the widest selection of 5G smartphones, including the full line and exclusive to Samsung 5G smartphones and the Apple iPhone 12 and Pixel 5 line of devices from Google. The company leads in both broadband connections in rural Canada, delivered through Bell Home Wireless Internet service, to expanding service to smaller communities in the provinces of Canada. The company also aims at providing the Fastest 5G and Wireless Home Broadband Internet in Rural Atlantic Canada. 'Atlantic, 50/10 Internet access speeds are available to most of Bell's customers, and with this Bell has achieved nearly 50% of its overall plan to roll out residential wireless Internet service in seven provinces.

Legal

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Environmental

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