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BCE Inc. SWOT & PESTLE Analysis

ID : 52841153| May 2021| 15 pages

COMPANY PROFILE -BCE Inc. (Bell Canada Enterprises)

Business Sector :Telecommunications and Mass Media

Operating Geography :Canada, North America

About BCE Inc. (Bell Canada Enterprises) :

BCE Inc., founded in 1983, is a publicly-traded telecommunications company. Formerly called Bell Canada Enterprise Inc. is now popularly known as Bell company or Bell Canada. It’s headquartered in Montreal, Quebec, Canada, and is known as one of the largest communication companies in Canada. It is the holding company for Bell Media and Bell Corporate groups. The company was formed through the reorganization of its various subsidiary companies like Bell Canada, Northern Telecomm, etc.
Bell provides various telecommunication services which include providing world-class wireless Home Internet, and fibre Internet and Tv networks, Cloud services and IP voice, data hosting, Connected Cars and Internet of Things. Its customer segment includes consumer, business and government agencies. Bell Media works in operating Canada’s top media brands like CTV, RDS, Crave etc. The company also creates content for radio, local newspapers, entertainment series, films etc. The brand represents itself with the tagline “Today just got better”.
In Nov 2020, Bell’s 4G and 5G wireless networks have been ranked number 1 by PCMag in Canada's Fastest Mobile Networks 2020 report, the prestigious annual report on the performance of national networks. BCE's mission statement states "Transforming the way Canadians communicate with each other and with the rest of the world." BCE's USP or Unique Selling Proposition sprawls in being Canada's largest communications company, and an industry leader in the provision of communications networks and services.

BCE Inc. (Bell Canada Enterprises) Revenue :


CAD 23.96 billion - FY ending 31st December 2019 (y-o-y growth of +2.1%)
CAD 23.47 billion - FY ending 31st December 2018

Competitive Analysis of BCE Inc. (Bell Canada Enterprises)

SWOT
PESTLE
The SWOT analysis for BCE is presented below in a matrix followed by the detailed analysis report
StrengthsWeaknesses
1. Unmatched brand value and top ranked Canadian communications company
2. BCE inc. has widespread distribution networks across Canada
3. Strong focus on Network and service innovation
4. Extensively large product portfolio
5. Strong financial position over the past 5 years with healthy ba;ance sheet
6. Canada’s fastest national 5G network continuing to expand to new centres
1. Highly dependent on subsidiary companies
OpportunitiesThreats
1. Increase in usage of the internet all over the world largely in Canada
2. Focus on adoption of increased security measures
3. Telecom and other smart devices becoming a part of the “Internet of Things”
4. Pandemic spotlighting the importance of wireline broadband
1. Competitive landscape and industry trends driving cut-throat competition
2. CRTC exploring the idea of mandating MVNO (Mobile Virtual Network Operator) access
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of BCE Inc. (Bell Canada Enterprises)

Strength

1. Unmatched brand value and top-ranked Canadian communications company: Bell is Canada’s largest communications company, endeavoring a large portfolio of telecommunications products and services to roughly 22 million subscribers. Bell also corners the Internet and TV market. The Canadian telecommunications company is the largest local exchange carrier and one of the largest wireless operators in its homeland. Bell was valued at $13.5 billion representing a 6% hike compared to the previous year. Bell is the only non-bank in the top 5, placing third overall, behind only the Royal Bank of Canada and TD. It maintained #1 ranking among Canadian communications companies on Brand Finance’s list of the Top 100 Canadian brands for 2018. Based on brand strength, risk, and potential relative to competitors, Bell earned a AAA- brand rating from Brand Finance. The unmatched brand value of Bell indicates the company's reputation, loyalty it commands among customers, employees, and investors, and financial capability.

2. BCE has widespread distribution networks across Canada: Bell possesses a large number of distribution centers or outlets located almost in every state of the country. It ensures that all customers have a sufficient supply of secure networks in all the areas, and have a seemingly disruption-free connection. Building a vast network is a core business strategy of Bell in order to maintain the network leadership it has gained over the years. Further, the company focuses on expanding its system by bringing in reliable wireless and fiber connectors, for instance, planning to provide 5G services to their subscribers.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in BCE Inc. (Bell Canada Enterprises) SWOT & PESTLE Analysis Report

1. BCE Q3 investor presentation 2020 - https://www.bce.ca/investors/financial-reporting/2020-Q3/2020-q3-presentation.pdf

2. BCE annual report 2019 - https://www.bce.ca/investors/AR-2019/2019-bce-annual-report.pdf

3. BCE corporate overview - https://www.bce.ca/about-bce/bce-overview

4. BCE update on Covid-19 - https://www.bell.ca/Covid-19-update

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). BCE Inc. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/bce/ [Accessed 03 Aug, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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