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Canon SWOT and PESTLE Analysis

ID : 52170153| May 2023| 20 pages

COMPANY PROFILE -Canon

Business Sector :Consumer Electronics

Operating Geography :Japan, Europe, Global

About Canon :

Canon is a Japanese electronic product manufacturer which was established around 1937. It one of the largest manufacturers of plain paper copying machines, aging and optical products, including cameras, camcorders, photocopiers, steppers, computer printers - laser/inkjet printers, office multi-function devices and medical equipment. Headquartered in Ōta, Tokyo, Japan, Canon Inc. is listed at the Tokyo Stock Exchange and is constituent of TOPIX index. It has a strong workforce of approximately 181,897 employees spread worldwide, as of early 2022. In 2021, Canon ranked third for the number of U.S. patents awarded and is the only company in the world to secure a position in the top five for 36 years. Moreover, it ranked 1st among the Japanese companies. In 2022, the Fortune Magazine recognized Canon as one of the “World’s Most Admired Companies”.

Canon Inc.’s USP lies in it being a leading electronics company which delights the customers with its innovative offerings. Canon’s Vision is Kyosei. Kyosei, a Japanese idea, means conveying “dedication to seeing all people, regardless of culture, customs, language or race, harmoniously living and working together in happiness into the future.” Canon acknowledges that economic factors can prevent the realization of kyosei.

Canon Revenue :


¥3.51 billion – FY ending 31st Dec 2021
¥3.16 billion – FY ending 31st Dec 2020

Competitive Analysis of Canon

SWOT
PESTLE
The SWOT analysis for Canon is presented below in a matrix followed by a detailed analysis report:
Strengths
Weaknesses
1. Strong and trusted Brand with a long history
2. Strong Peripheral support with a strong experience
3. Leverages cutting-edge technology to produce world-class products
4. Highly diversified business segment
1. Limited range of consumer products
2. Late entrant to compact-system cameras
3. Weak corporate structure in its three headquarters
Opportunities
Threats
1. M&A to accelerate the expansion
2. R&D through open innovation
3. Efficiency through robotics and automation
4. Capturing market share in mirrorless camera
5. Digital commercial printing to experience boom
6. Growing demand for ICs and semiconductors owing to 5G and cloud computing		1. Currency depreciation in Asian countries
2. Counterfeit products and accessories can act as a threat for the company
3. Competition from South Korean rivals
4. Factors such as inflation, chip shortage, etc. resulting in price hike
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Detailed SWOT Analysis of Canon

Strength

1. Strong and trusted brand with a long history: Canon is one of the easily re-callable brands in field of imaging and printing. The consumers and professionals using digital means are loyal to this brand and have high usage rate. It dates back to 1933. Canon has been the epitome of a reliable brand for 80 years. Customers of Canon are aware that the brand stands for high-quality goods, cutting-edge technology, knowledgeable technical support, and specialised solutions. In 2021, Canon ranked third for the number of U.S. patents awarded and is the only company in the world to secure a position in the top five for 36 years. Moreover, it ranked 1st among the Japanese companies. In 2022, the Fortune Magazine recognized Canon as one of the “World’s Most Admired Companies”. 2. Strong peripheral support with a strong experience: The large-scale production and long duration in this field has resulted in an ecosystem of lenses and other accessories which cannot be easily matched by the rivals. For example, the learning from consumer inkjet printers have helped Canon to produce high quality printers for retail photo industry. With a strong experience in the imaging industry the company has very well diversified its product lines further to meet the market needs. The company has entered into the surveillance domain now with its strong hold on the digital imaging system. The company has also entered in IN-Studio printing domain with the backing of its diversified product experience. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.
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TABLE OF CONTENTS
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References used in Canon SWOT & PESTLE Analysis Report

1. Canon Annual Report 2021 - https://global.canon/en/ir/annual/2021/canon-annual-report-2021.pdf
2. Canon Inc. Named A Fortune World's Most Admired Company - https://www.prnewswire.com/news-releases/canon-inc-named-a-fortune-worlds-most-admired-company-301487516.html
3. Retailers start to warn of business impact from Russia’s invasion of Ukraine - https://www.cnbc.com/2022/03/03/ukraine-news-retailers-start-warn-of-business-impact-from-russian-invasion.html
4. Canon wants to dominate the mirrorless camera market with the EOS R range | TechRadar - https://www.techradar.com/in/news/canon-wants-to-dominate-the-mirrorless-camera-market-with-the-eos-r-range
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Canon SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2025). Canon SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/canon/ [Accessed 27 Mar, 2025].

In-text: (SWOT & PESTLE.com, 2025)

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Canon SWOT and PESTLE analysis has been conducted by Soumya Surya Adhikari and reviewed by senior analysts from Barakaat Consulting.

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