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Canon SWOT & PESTLE Analysis

ID : 52170153| May 2019| 15 pages


Business Sector :Consumer Electronics

Operating Geography :Asia, Japan, Global

About Canon :

Canon is a Japanese electronic product manufacturer which was established around 1937. It one of the largest manufacturers of plain paper copying machines, aging and optical products, including cameras, camcorders, photocopiers, steppers, computer printers - laser/inkjet printers, office multi-function devices and medical equipment. Headquartered in Ōta, Tokyo, Japan, Canon Inc. is listed at the Tokyo Stock Exchange and is constituent of TOPIX index. It has a strong workforce of over 189000 employees spread worldwide. Canon Inc. ranked 252 with 46.4 billion USD market capitalization as per June 2018 rankings and ranked 4th in Forbes most reputable company list as per February 2017. The company features amongst “World's Most Admired Companies” by Fortune Magazine in 2018.
Canon’s Vision is Kyosei. Kyosei, a Japanese idea, means conveying “dedication to seeing all people, regardless of culture, customs, language or race, harmoniously living and working together in happiness into the future.” Canon acknowledges that economic factors can prevent the realization of kyosei. Canon Inc.’s USP lies in it being a leading electronics company which delights the customers with its innovative offerings.

Canon Revenue :

¥4,080,015 – FY ending 31st Dec 2017 (y-o-y growth 19.9%)
¥3,401,487 – FY ending 31st Dec 2016

Competitive Analysis of Canon

The SWOT analysis for Canon is presented below:
1. Strong brand name
2. Strong peripheral support
3. Superior technology know-how
1. Limited range of consumer products
2. Late entrant to compact-system cameras
3. Weak corporate structure
1. M&A to accelerate the expansion
2. R&D through open innovation
3. Efficiency through robotics and automation
1. Currency depreciation in Asian countries
2. Counterfeit products
3. Competition from South Korean rivals
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Detailed SWOT Analysis of Canon



1. Strong Brand name: Canon is one of the easily re-callable brand in field of imaging and printing. The consumers and professionals using digital means are loyal to this brand and have high usage rate. As per the Forbes reputable companies list the company ranks at 4 as on 2017. The company ranks 55 in worlds best global brands by Interbrand as on 2018. The company ranks 54 in UK top 100 reputable brands by the reputation institute as on 2018. Canon ranked 84 in Forbes most Valuable brands list as on 2017. The Brand Value as of 2017 is around 10k million Dollars as on 2017 by Interbrand.

2. Strong Peripheral support: The large scale production and long duration in this field has resulted in an ecosystem of lenses and other accessories which cannot be easily matched by the rivals.Foe example the learning from consumer inkjet printers have helped Canon to produce high quality printers for retail photo industry. With a strong experience in the imaging industry the company has very well diversified its product lines further to meet the market needs. The company has entered into the surveillance domain now with its strong hold on the digital imaging system. The company has also entered in IN-Studio printing domain with the backing of its diversified product experience.

3. Superior technology know-how: Over the years Canon has built up cutting-edge technology which delivers high speed with minimum downtime for high-productivity performance. The products also have minimum maintenance cost. Especially in case of printers the design is such that it facilitates maintenance and ensures printing over extended periods. Canon has been continuously involved in developing and introducing cutting edge technologies in the product ahead of its competition both in Cameras as well as printing technology. From ultra-fast printing solutions to distortedness camera EF systems the company has always put new technologies to enhance the product experience for the customer. The company for its continuous endeavor in technology has been placed in top 5 for 32 years in US patent rankings.


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This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

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Check Out Analysis of Other Relevant Companies

References used in Canon Analysis Report

1. Canon Excellent Global Corporation Plan Phase V -
2. Canon Annual report 2015 -
3. Canon About Counterfeits Understanding the Problem -
4. Forbes The World’s Biggest Public Companies -

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SWOT & (2020). Canon SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 03 Apr, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer
Canon SWOT and PESTLE analysis has been conducted by Soumya Surya Adhikari and reviewed by senior analysts from Barakaat Consulting.

Copyright of Canon SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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