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Lenovo Group SWOT & PESTLE Analysis

ID : 52603153| Nov 2019| 15 pages


Business Sector :Consumer Electronics

Operating Geography :China, Asia, Global

About Lenovo Group :

Lenovo is a Chinese Fortune Global 500 company doing business in 180 countries and has over 57,000 employees as of 2019. The company’s vision is to create personal devices which people are inspired to own, a culture which people have aspirations of joining, and a trusted business that is respected worldwide. There are two business groups: Intelligent Devices Group which includes PCs, Smart devices and Mobiles, and the Data Center Business Group that includes networking, servers, software, services and storage. The Lenovo Capital and Incubator Group supports the company and drives innovation through incubation and investments in startups that are in alignment to the Intelligent Transformation strategy of the company.
Lenovo Group Mission is to be the Leader and Enabler of Intelligent Transformation

Lenovo Group Revenue :

$51.03 billion (FY ended Mar 19) (13% YoY increase)
$45.35 billion (FY ended Mar 18)

Competitive Analysis of Lenovo Group

The SWOT analysis of Lenovo Group is presented below:
1. Strong financial performance across the Group
2. Global leader in traditional PC market
3. Successful brand building initiatives
4. Geographically diversified revenue mix
5. Focused on strengthening capabilities as a provider of end-to-end solutions
6. Transformation of traditional server business into a complete portfolio data center organization
1. Weak smartphone business compared to competitors
2. Cyber-attacks and data breaches
1. Growing global smart home market
2. Opportunities in data center market in India
3. Strong market potential in Internet of Things (IoT) business
1. Trade war and distrust against Chinese companies in United States
2. Financial risks due to global scale of operations
3. Disruption in supply of components, services or systems
4. Risks associated with quality management process
5. Strong competition and rapidly changing market trends
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Detailed SWOT Analysis of Lenovo Group



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1. Growing global smart home market: According to industry research, the smart home market is expected to grow at a CAGR of 12.02% from $76.6 billion in 2018 to $151.4 billion in 2024. The growth drivers are: large number of internet users, increasing usage of smart devices, rising awareness of healthy lifestyles and fitness, rising importance given to monitoring homes from remote locations and rising need for energy efficient solutions. There are huge growth opportunities in the Asia Pacific market, especially in China, Japan and Australia. This region is predicted to have the highest growth rate during 2018-2024 due to rising population, strong economy, rapid urbanization and rapidly improving standards of living. China is expected to be the largest market in this region. Lenovo has a wide range of smart home devices like Smart Bulb, Smart Plug and Smart Camera. All the components of the Smart Home can be controlled from the customer’s phone through the Lenovo Link app. Smart Display and Smart Tab are other Smart Home solutions to enable a great customer experience.

2. Opportunities in data center market in India: Many local and global data center operators are investing heavily in India, especially in the cities of Mumbai, Bengaluru and Hyderabad. Telangana and Andhra Pradesh are two states that are likely to become major locations for mega data centers. According to a research conducted by Arizton, the data center market in India is expected to grow at a CAGR of 9% during 2018-2024 to reach $4 billion by 2024. Lenovo is taking advantage of the growing data center opportunity in India by collaborating with government partners and startups for expansion of its data center business in the country. India is one of the 10 countries identified by Lenovo for data center expansion. The company has invested $1.2 billion in artificial intelligence R&D to expand its manufacturing facility in Chennai for data center offerings too. Lenovo thus expects revenues of $5-6 billion from the Indian market by 2021.

3. Strong market potential in Internet of Things (IoT) business: According to projections by Bain, the IoT market is expected to double between 2017 and 2021, reaching $520 billion. Lenovo has announced in 2019 its plans to quadruple IoT investment. The company is developing an IoT solution bundle combining hardware, software and services. IoT is a great opportunity for diversification beyond the core PC business, leveraging existing enterprise relationships. The IoT solution bundles and Smart Vertical Group tailor IoT solutions for specific industry use cases. The company can sell these products to existing clients of the PC and data center businesses.


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Major Competitors :

Major Brands :

  • ThinkPad
  • ThinkBook
  • IdeaPad
  • Yoga
  • Legion
  • Universal Lighting Technologies
  • IdeaCentre
  • ThinkCentre
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Check Out Analysis of Other Relevant Companies

References used in Lenovo Group Analysis Report

1. Annual report 2018/19 -

2. Investor presentation 2018/19 -

3. India on the verge of significant data center expansion -

4. Lenovo to grow data center business -

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Lenovo Group SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

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Lenovo Group SWOT & PESTLE Analysis
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