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CenturyLink SWOT & PESTLE Analysis

ID : 52236953 | Jul 2017

COMPANY PROFILE - CenturyLink

Business Sector : Telecommunications

Operating Geography : USA, North America, Global

About CenturyLink : CenturyLink is a telecommunications company with headquarters located in Monroe, Louisiana. The company offers a host of services in its sector which includes network and data management, cloud services, hosting services and IT consulting. The company is currently the third largest provider of telecommunications services in the United States. Its vision states ‘To improve lives, strengthen businesses and connect communities by delivering advanced technologies and solutions with honest and personal service. To achieve this level of success, we must be committed to living the Unifying Principles.’

CenturyLink Revenue : US$ 17.5 billion (2016)

Competitive Analysis of CenturyLink

The SWOT analysis for CenturyLink is presented below:
Strengths
Weaknesses
1. Reputed telecom in North America with more than 55 data centres across North America, Europe and Asia Pacific region
2. Large spread of high speed fiber optic cables
3. Flexible bundling options
4. One stop solution for its customers
5. Inorganic growth through strategic acquisitions
1. Declining Net Income and Total Revenue
2. Lack of new products and weak research
3. Expensive FTTH (Fiber To The Home) installation
4. Reliance on various third parties and subsidiaries
Opportunities
Threats
1. Use of emerging digitalization in future
2. Increase LTE penetration in un-served & underserved rural areas
3. Penetration in international and domestic market for Hybrid IT solutions
1. Fast growing technology, a threat to traditional services
2. Stiff competition from ILECs, new CLECs and other alternate communication systems
3. Risks in the form of natural disasters

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Detailed SWOT Analysis of CenturyLink

 

Strength

1. Reputed telecom in North America with more than 55 data centres across North America, Europe and Asia Pacific region: CenturyLink is almost 85 years old brand with its offerings in Communications, Network and Data systems management, Big Data analytics and IT consulting. With more than approximately 11.1 million total access line, it is the third largest wire-line telecommunications company in USA. CenturyLink does not own all of its data centres but has gradually gained by strategically acquiring various companies.

2. Large spread of high speed fiber optic cables: CenturyLink has close to 265000 miles of domestic fiber-optic plant which has a high life up to 45 years. Fiber plays a huge role in some of the strategic services of CenturyLink such as broadband and Ethernet services.

3. Flexible bundling options: CenturyLink provides bundling options, by which customers can purchase high speed internet, TV and phone, backed by high speed fiber, DSL and other international transport network. If a customer is planning to shift to a new location, CenturyLink transfers all the services online subject to the availability of the services in the new area.

4. One stop solution for its customers: CenturyLink has approximately 1 Million miles of copper plant and close to 265000 miles of domestic fiber-optic plant. Along with bundling options, its premium product, Prism TV, has attracted a lot of customers with over a 300% growth (2012-2016) thus making it a one stop solution.

5. Inorganic growth through strategic acquisitions: On November 3, 2016, CenturyLink Inc decided to sell their data centers (57) and colocation business to a consortium led by BC Partners and Medina Capital in exchange for cash and a minority stake in the consortium's newly-formed global secure infrastructure company, Cyxtera Technologies, to complete its acquisition of Level 3 Communications. It has done similar acquisitions in the past for acquiring Qwest, Savvis, AppFog, Data Garden and netAura LLC for expanding business.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. Fast growing technology, a threat to traditional services: The major threat are the companies that provide VoIP services over Internet, severely impacting ILEC’s broadband services. Other cable companies deliver faster broadband speeds due to the advanced wireless data transmissions. Technological advancements have enhanced the development of products that pose a serious challenge to CenturyLink’s traditional services. Cable television companies now also deliver telephone service over the same network.

2. Stiff competition from ILECs, new CLECs and other alternate communication systems: CenturyLink faces stiff competition from national providers, technology and cloud companies, cable and satellite companies and companies that lease part of CenturyLink’s network and vice-versa. Another source is the non-carrier systems that bypass the local networks via multiple means like uneven concentration of traffic on the access lines and use of special access.

3. Risks in the form of natural disasters: Various facilities located in coastal states are subjected to natural risks which lead to disrupted services. The company has an insurance policy but the claims cover only a small portion of the entire loss. Also, there are fines imposed by FCC if the customers are prevented from making emergency calls.

The PESTLE analysis for CenturyLink is presented below:
Political
Economical
1. CenturyLink makes direct contributions to political connections
2. CenturyLink participates in trade association memberships and related engagements
3. Changes in rules and regulations affecting public companies in USA
1. Increasing penetration of technology has led to preference changes resulting in decreasing revenues for CenturyLink
2. Depreciation of stock prices after the latest acquisition
3. Difficulty in distribution of dividends to shareholders
Social
Technological
1. CenturyLink appeals to masses
2. CenturyLink maintains high diversity in spite of multiple acquisitions
1. CenturyLink has always been adapting to recent trends and technological changes
2. CenturyLink offers PrismTv to overcome the problems of a traditional satellite dish
3. Innovative technological solutions changing the dynamics in the IT sector
Legal
Environmental
1. CenturyLink non-compliance to FCC requirements can cause substantial damage
2. Regulatory risks and compliance costs increase in overseas operations
3. Liability for the material that content providers distribute over CenturyLink’s network
1. CenturyLink has adopted a conscious effort to ensure environmental sustainability
2. Recycling and disaster management have reduced fines and carbon emissions
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Detailed PESTLE Analysis of CenturyLink

 

Political

1. CenturyLink makes direct contributions to political connections: CenturyLink plays a vital role in supporting candidates, political parties, political action committees. Between Jan – June it spent $293,400 for corporate contributions and $101,731 was obtained through the company’s employees. CenturyLink also engages in lobbying activities to promote its position on public policy issues with various officials in the government. These public policy issues could be affecting the company, employees or customers.

2. CenturyLink participates in trade association memberships and related engagements: CenturyLink believes that to make the industry reach a consensus on various policy issues, it is important to maintain associations and negotiations. It spent $170,550 in trade associations and memberships. CenturyLink is member of several Business Trade Associations.

3. Changes in rules and regulations affecting public companies in USA: Changing rules and regulations regarding corporate governance and public disclosure, including the Sarbanes-Oxley Act and the Dodd-Frank Wall Street Reform and Consumer Protection Act, have increased CenturyLink’s legal and financial compliance costs. Any failure to successfully or timely complete annual assessments of the company’s internal controls required by Section 404 of the Sarbanes-Oxley Act could lead to sanctions or investigation by regulatory authorities which might have a huge impact on its reputation and financial results.

Economic

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Social

1. CenturyLink appeals to masses: CenturyLink appeals to the masses and has the largest span of fiber optic cable compared to its competitors. They have access to 37 states. CenturyLink acquires many companies due to which they provide internet, digital television and wireless services, and no other competitor has the cash to buy CenturyLink. It will become the 2nd largest domestic communications provider after acquisition of Level 3 Communications. Also, due to its fiber optic there is clarity in the masses about the security of their data.

2. CenturyLink maintains high diversity in spite of multiple acquisitions: Despite several acquisitions, CenturyLink manages to maintain diversity in its workforce and considers it to be its core strength. It is committed to diversity and aims to create an inclusive and respectful work place. It employs multiple individuals throughout the United States. The Human Resources policies are formed to ensure fairness and equal opportunity for all in terms of recruitment, hiring, promotions, job assignments and other aspects of employment. It succeeds because of great business ideas which are only a result of their workforce which come from different backgrounds, cultures and beliefs.

Technological

This section is available only in the 'Complete Report' on purchase.

Legal

This section is available only in the 'Complete Report' on purchase.

Environmental

1. CenturyLink has adopted a conscious effort to ensure environmental sustainability: CenturyLink has always adopted a thoughtful and conscious effort to ensure environmental sustainability while offering quality service. They have special programs like Green Information Technology Program for energy saving initiatives, Hosting Center Efficiency for encouraging usage of sustainable resources, Carbon Disclosure Project for a check on carbon levels.

2. Recycling and disaster management have reduced fines and carbon emissions: CenturyLink recycles many items like electronics, telecommunication equipment, copper wire under the Waste Minimization and Recycling Program. It has also improved its readiness against natural disasters since lot of the data centres and offices are in the coastal areas. The Technology Center of Excellence includes design features which are sustainable. All these activities have resulted in reduction of Direct and Indirect CO2 emissions coupled with reduction in environmental fines.

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Check out analysis of other relevant companies

References used in CenturyLink Analysis Report

1. Annual Report- http://www.annualreports.com/Company/centurylink-inc

2. Company History- http://news.centurylink.com/company/history

3. An overview of the US telecom industry-http://marketrealist.com/2015/01/overview-us-telecom-industry/

4. Company Information- http://www.centurylink.com/aboutus/companyinformation/

5. CenturyLink says hybrid IT service growth remains strong in medium, large-sized businesses- http://www.fiercetelecom.com/telecom/centurylink-says-hybrid-it-service-growth-remains-strong-medium-large-sized-businesses

6. Market Report: https://www.thestreet.com/files/r/ratings/equities/CTL_weiss.pdf

Copyrights and Disclaimer

CenturyLink SWOT and PESTLE analysis has been conducted by Raina Udit and reviewed by senior analysts from Barakaat Consulting.

Copyright of CenturyLink SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.