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CenturyLink SWOT & PESTLE Analysis

ID : 52236953| Sep 2020

COMPANY PROFILE -CenturyLink

Business Sector :Telecommunications

Operating Geography :USA, North America, Global

About CenturyLink :

CenturyLink is a telecommunications company with headquarters located in Monroe, Louisiana. The company offers a host of services in its sector which includes network and data management, cloud services, hosting services and IT consulting. The company is currently the third largest provider of telecommunications services in the United States. Its vision states ‘To improve lives, strengthen businesses and connect communities by delivering advanced technologies and solutions with honest and personal service. To achieve this level of success, we must be committed to living the Unifying Principles.’

CenturyLink Revenue :

US$ 17.5 billion (2016)

Competitive Analysis of CenturyLink

SWOT
PESTLE
The SWOT analysis for CenturyLink is presented below:
Strengths
Weaknesses
1. Reputed telecom in North America with more than 55 data centres across North America, Europe and Asia Pacific region
2. Large spread of high speed fiber optic cables
3. Flexible bundling options
4. One stop solution for its customers
5. Inorganic growth through strategic acquisitions
1. Declining Net Income and Total Revenue
2. Lack of new products and weak research
3. Expensive FTTH (Fiber To The Home) installation
4. Reliance on various third parties and subsidiaries
Opportunities
Threats
1. Use of emerging digitalization in future
2. Increase LTE penetration in un-served & underserved rural areas
3. Penetration in international and domestic market for Hybrid IT solutions
1. Fast growing technology, a threat to traditional services
2. Stiff competition from ILECs, new CLECs and other alternate communication systems
3. Risks in the form of natural disasters
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of CenturyLink

 

Strength

1. Reputed telecom in North America with more than 55 data centres across North America, Europe and Asia Pacific region: CenturyLink is almost 85 years old brand with its offerings in Communications, Network and Data systems management, Big Data analytics and IT consulting. With more than approximately 11.1 million total access line, it is the third largest wire-line telecommunications company in USA. CenturyLink does not own all of its data centres but has gradually gained by strategically acquiring various companies.

2. Large spread of high speed fiber optic cables: CenturyLink has close to 265000 miles of domestic fiber-optic plant which has a high life up to 45 years. Fiber plays a huge role in some of the strategic services of CenturyLink such as broadband and Ethernet services.

3. Flexible bundling options: CenturyLink provides bundling options, by which customers can purchase high speed internet, TV and phone, backed by high speed fiber, DSL and other international transport network. If a customer is planning to shift to a new location, CenturyLink transfers all the services online subject to the availability of the services in the new area.

4. One stop solution for its customers: CenturyLink has approximately 1 Million miles of copper plant and close to 265000 miles of domestic fiber-optic plant. Along with bundling options, its premium product, Prism TV, has attracted a lot of customers with over a 300% growth (2012-2016) thus making it a one stop solution.

5. Inorganic growth through strategic acquisitions: On November 3, 2016, CenturyLink Inc decided to sell their data centers (57) and colocation business to a consortium led by BC Partners and Medina Capital in exchange for cash and a minority stake in the consortium's newly-formed global secure infrastructure company, Cyxtera Technologies, to complete its acquisition of Level 3 Communications. It has done similar acquisitions in the past for acquiring Qwest, Savvis, AppFog, Data Garden and netAura LLC for expanding business.

Weakness

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Opportunity

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Threat

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References used in CenturyLink SWOT & PESTLE Analysis Report

1. Annual Report- https://www.annualreports.com/Company/centurylink-inc

2. Company History- https://news.centurylink.com/company/history

3. An overview of the US telecom industry-https://marketrealist.com/2015/01/overview-us-telecom-industry/

4. Company Information- https://www.centurylink.com/aboutus/companyinformation/

5. CenturyLink says hybrid IT service growth remains strong in medium, large-sized businesses- https://www.fiercetelecom.com/telecom/centurylink-says-hybrid-it-service-growth-remains-strong-medium-large-sized-businesses

6. Market Report: https://www.thestreet.com/files/r/ratings/equities/CTL_weiss.pdf

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CenturyLink SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). CenturyLink SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/centurylink/ [Accessed 24 Sep, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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CenturyLink SWOT and PESTLE analysis has been conducted by Raina Udit and reviewed by senior analysts from Barakaat Consulting.

Copyright of CenturyLink SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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