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Cirrus Logic SWOT & PESTLE Analysis

ID : 52897153| May 2021| 14 pages

COMPANY PROFILE -Cirrus Logic

Business Sector :Semiconductor Industry

Operating Geography :United States, North America, Global

About Cirrus Logic :

Cirrus Logic is a fabless semiconductor company headquartered in Texas, United States that specialises in analogue, mixed-signal, and audio DSP integrated circuits (ICs). In 1981, Dr Suhas Patil founded Patil Systems, Inc. in Salt Lake City, Utah. Later in 1984, the company was renamed Cirrus Logic when it moved to Silicon Valley to focus on solutions for the growing PC components market. Audio processors and audio converters from the company are used in a variety of audio and consumer entertainment devices, such as smartphones, laptops, digital headphones, automotive entertainment systems, home-theatre receivers, and smart home applications like smart speakers. Ford, Harman International, Itron, LG, Lenovo, Onkyo, Marantz, Motorola, Panasonic, Pioneer, Samsung, SiriusXM, Sony, Apple, and Vizio are among few of the company's 3,200 clients. Cirrus Logic is also a market leader in boosted amplifiers, which have a better user experience by delivering both louder and higher-quality sound performance. In March 2021, Cirrus Logic released the CS35L45 boosted amplifier, which features increased excursion for higher peak loudness and enhanced dynamic range for more punch and bass precision.
Cirrus Logic's Unique Selling Point or USP lies in it being a leading provider of low-power, high-precision mixed-signal processing solutions for mobile and consumer applications and having a strong intellectual property portfolio with over 3,580 pending and issued patents worldwide. The company's mission statement reads, "Cirrus Logic is committed to creating a responsible, sustainable business environment for the global communities where we work and live. Delivering innovative signal processing products that exceed our customers' expectations for quality and delivery".

Cirrus Logic Revenue :


US$ 1,281 million - FY ending 28th March 2020
US$ 1,185 million - FY ending 31st March 2019

Competitive Analysis of Cirrus Logic

SWOT
PESTLE
The SWOT analysis for Cirrus Logic is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Flexibility to source leading edge technologies through strategic partnerships.
2. Stable financial health in terms of profit margin, assets to liabilities, debt to equities and cash flow.
3. Analog and digital-signal processing expertise.
4. Engineering execution with focus on engineering design.
5. Supply chain management and quality.
6. World class customer support and application expertise
7. Extensive IP portfolio with over 3580 issued and pending patents
1. Dependance on a limited number of customers and distributors.
OpportunitiesThreats
1. Increasing audio penetration beyond smartphones.
2. Using their expertise in mixed-signal processing to address new product areas beyond the audio domain like haptics.
1. Business disruption caused due Covid-19.
2. Interruption of supply of wafer foundries would materially affect the business.
3. Product prices may increase with the prices of commodities used in production.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Cirrus Logic

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Increasing audio penetration beyond smartphones: The company is in a position to use its expertise in mixed signal processing to diversify and increase content in segments beyond smartphones. These segments include Tablets/Laptops and Wearables/Truly Wireless Headsets. The Laptops and tablets market is stable with growth being driven by content expansion and increased penetration. In the Tablets segment, Cirrus Logic is supplier to 3 of the top 5 Original Equipment Manufacturers (OEMs) and in the Laptops segment, it is a supplier to two of the top 5 OEMs. Industrial Design trends like thinner/larger screen sizes are driving the demand for small/high performance, low power products. The wearables and truly wireless headset market are an expanding market with growth being driven by increased share and content. In the wearables segment, Cirrus is a supplier to 2 of the top 5 brands, and in the Wireless headset segment it supplies to 2 of the top 3 brands.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

1. Business disruption caused due Covid-19: The company faces significant risk related to global health pandemics as such black swan events may affect their sales, supply chain and operations resulting in reduced revenue and operating results. The company was unable to predict the extent of impact that Covid-19 would have on the business. There was the possibility that increase in the severity of the outbreak or additional government measures restricting movement or business operations could cause a disruption to their supply of products to the customers particularly with respect to the manufacture of semiconductor wafers that would have to go through extensive qualification to relocate manufacturing to a different fabrication facility. Even if their suppliers and service providers would be operational, other third-party suppliers may be closed or not fully operational, resulting in a shortage of components. And they did experience these disruptions to their business operations due to government restrictions stay-at-home directives, quarantines, self-isolations, travel restrictions and others that affected the ability of the employees to perform their jobs of designing and developing products in a timely manner. COVID would in the longer run, affect the economics reducing demand for products like smartphones which would negatively affect the Company’s revenue.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

  • DSP Group
  • Realtek Semiconductor
  • Unigroup Guoxin Microelectronics
  • Skyworks Solutions
SWOT & PESTLE (combined)
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WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
The Cirrus Logic SWOT and PESTLE Analysis report will offer the following:
  • Cirrus Logic SWOT and PESTLE analysis report demonstrates an understanding of the complex internal and external factors shaping the brand and its operations.
  • SWOT analysis is a tool to analyze the internal and external factors. Internal analysis evinces a discussion on how Cirrus Logic can ameliorate its strengths and overcome its weaknesses, whereas the external analysis helps to identify the opportunities for development and eliminate threats that can hamper growth.
  • The PESTLE analysis gives a bird’s eye view of the whole environment (macro factors) of Cirrus Logic from many different angles that one wants to check and keep a track of while contemplating a certain idea/plan.
  • The analysis report helps the users to understand the business models of Cirrus Logic with regards to influencers like political, economic, social, technological, legal and environmental factors.
  • Cirrus Logic’s comprehensive analysis to conclude information about its company position, marketing strategy, business plans and performance of it’s brands, partners and subsidiaries.
  • A summary of Cirrus Logic’s mission, vision and unique strategies to capture the market.
  • Record of strategic initiatives extended by Cirrus Logic to stay ahead of its competitors and attain competitive advantage.
  • A brief idea about company’s mergers, acquisitions, profit appraisal, deals, alliances/partnership/ventures.
  • Identifying the core values, key performance indicators, and success factors that contribute to sustainable growth for Cirrus Logic.

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References used in Cirrus Logic SWOT & PESTLE Analysis Report

1. Transition Policy Paper_BidenHarrisAdmin - https://www.semiconductors.org/wp-content/uploads/2021/01/SIA_TransitionPolicyPaper_BidenHarrisAdmin.pdf

2. Cirrus Logic 2020 Annual Report - https://s21.q4cdn.com/307563939/files/doc_financials/annual/2020/Cirrus-Logic-2020-Annual-Report.pdf

3. Cirrus Logic Investor February 2021 Presentation - https://s21.q4cdn.com/307563939/files/doc_financials/2021/q3/Cirrus-Logic-Investor-February-2021-Presentation-Final.pdf

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Cirrus Logic SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Cirrus Logic SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/cirrus-logic/ [Accessed 02 Aug, 2021].

In-text: (SWOT & PESTLE.com, 2021)

Copyrights and Disclaimer

Cirrus Logic SWOT and PESTLE analysis has been conducted by Aakash Basu and reviewed by senior analysts from Barakaat Consulting.

Copyright of Cirrus Logic SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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