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Dana Inc. SWOT and PESTLE Analysis

ID : 521358253| Feb 2023| 21 pages

COMPANY PROFILE -Dana Inc.

Business Sector :Energy Management Solutions

Operating Geography :United States, North America, Global

About Dana Inc. :

Dana Inc. offers power-conveyance and energy-management solutions for machinery and vehicles. The business, which was established in 1904 and is headquartered in Maumee, Ohio, has close to 36,000 employees worldwide. The business provides driveshafts, axles, transmissions, and electrodynamic, thermal, sealing, and digital equipment for conventional, hybrid, and electric cars. Markets for light vehicles, commercial vehicles, and off-highway equipment are targeted by the company's goods and services. Automobiles, industries, and financial holdings make up Dana's three main business sectors. Four regional organisations in North America, South America, Europe, and the Asia Pacific are in charge of the company's global operations under its decentralised management structure. Dana evolved concurrently with the automobile industry, and by adapting to changes there, it has remained a pioneer in its sector. In April, 2022, Dana revealed that five cutting-edge electrification solutions it has developed have earned it a top ranking in the Automotive News PACE and PACEpilot Award programmes.

Dana Inc.'s USP lies it's being a world leader in drivetrain and electric propulsion systems. The mission statement of the company reads, "Driving stakeholder value by powering vehicles and machines around the world; shaping sustainable progress through invention and execution; and making the amazing happen wherever people live, work, and play".

Dana Inc. Revenue :


$ 8.9 billion - FY ending 31st December 2021 (y-o-y growth 25.35%)
$ 7.1 billion - FY ending 31st December 2020

Competitive Analysis of Dana Inc.

SWOT
PESTLE
The SWOT analysis of Dana Inc. is presented below in a matrix format followed by detailed analysis:
StrengthsWeaknesses
1. Strong focus on engineering innovation and R&D
2. Well diversified product portfolio across several segments
3. Diversified sources of revenue
4. Complete In-house e-Propulsion Systems Capability
1. Dependence on subsidiaries for cash
2. The company participate in certain multi-employer pension plans which are not fully funded
OpportunitiesThreats
1. Opportunity of emerging as a market leader in the electric vehicle space.
2. The automotive gears market is likely to grow strongly over the next few years.
1. Increasing competition across all segments.
2. Changes in international political conditions.
3. Adverse impact of the strength of US dollar relative to other currencies.
4. New fuel standards and reduced greenhouse gas emissions.
5. The proposed phase out of the London Interbank Offer Rate (LIBOR)
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Detailed SWOT Analysis of Dana Inc.

Strength

1. Strong focus on engineering innovation and R&D: Since its very inception the company had been focused on technological innovation. They aim at providing superior quality, technologically advanced and world-class service at a competitive price. Their commitment towards R&D is reflected in the amount spent on the same; $178 million in 2021. Further efforts have been made to integrate operations to create a more innovative environment, speed product development, maximize efficiency and improve communication and information sharing among different R&D operations. This has enabled them to create a proprietary driveline and power technologies product lines have strong identities. These patents have given them an edge over their competitors. Their power technologies group is developing new ways to keep batteries and power electronics at optimum temperatures to improve their efficiency and operation. And, they have developed innovative fuel cell products to support the new-energy megatrend of hydrogen vehicles.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • GKN
  • Hutchinson
  • Cummins
  • Hendrickson
  • Magna International

Major Brands :

  • Spicer
  • Victor Reinz
  • Long
  • Brevini
  • Graziano
  • Fairfield
  • Spicer electrified
  • Brevini electrified
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References used in Dana Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://www.dana.com/globalassets/DANA-2021-Annual-Report.pdf
2. 2022 Second-quarter Earnings Conference Call - https://danaincorporated.gcs-web.com/static-files/6dfd241f-3f72-4ed7-afc7-ed1805dccd0b
3. 1.7 Million People Put Under Lockdown In China Amid Fresh Covid Surge - https://www.ndtv.com/world-news/covid-19-1-7-million-people-put-under-lockdown-in-china-amid-fresh-covid-surge-3125058
4. Oil falls 8% as global recession fears spook market - https://www.aljazeera.com/economy/2022/7/12/oil-falls-8-as-global-recession-fears-spook-market
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2025)

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Dana Inc. SWOT and PESTLE analysis has been conducted by Uttiya Majumder and reviewed by senior analysts from Barakaat Consulting.

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