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Magna International Inc. SWOT and PESTLE Analysis

ID : 521422453| Dec 2023| 23 pages

COMPANY PROFILE -Magna International Inc.

Business Sector :Automotive Ancillaries

Operating Geography :Canada, North America, Global

About Magna International Inc. :

With its corporate headquarters in Ontario, Canada, Magna International Inc. produces vehicle parts for automakers. Frank Stronach established Multimatic Investments Ltd. in 1957. Stronach merged Multimatic Investments with Magna Electronics Corporation, a manufacturer of industrial, military, and aerospace components, and in 1969 he brought Multimatic Investments public. In 1973, Magna International was established. The business sells its goods to original equipment producers of automobiles and light trucks. It carries out the design, engineering, testing, and production of automotive systems, seating systems, closure systems, body and chassis systems, vision systems, electronic systems, exterior systems, powertrain systems, roof systems, hybrid and electric vehicles, and hybrid and electric vehicles/systems, as well as full vehicle engineering and contract manufacturing. Among the company's top clients are General Motors, BMW, Ford, Fiat Chrysler, and Daimler. The business operates through its manufacturing facilities, product development centers, engineers, and sales offices located throughout Asia, Europe, North America, and South America. Magna announced in October 2022, that it would spend more than US$500 million to increase its operations at three distinct sites in Southeast Michigan. In addition to building new facilities in Shelby Township and Detroit, the corporation is expanding its St. Clair site. The company has over 158,000 employees globally as of early 2023.

Magna International's USP is that it is one of Canada's largest corporations and the largest auto parts producer in North America based on original equipment part sales. It has appeared continuously on the Fortune Global 500 list every year since 2001, for a span of 20 years. The mission statement of Magna International Inc. reads, "Creating a better world of mobility, responsibly".

Magna International Inc. Revenue :


US$ 37,840 million - FY ending 31st December 2022 (y-o-y growth of 4%)
US$ 36,242 million - FY ending 31st December 2021

Competitive Analysis of Magna International Inc.

SWOT
PESTLE
The SWOT analysis for Magna International Inc is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Third largest automotive parts supplier in the world and the largest in North America.
2. Deep product expertise in manufacturing both individual parts and complete vehicle engineering.
3. Technology-driven operational excellence in manufacturing.
4. Building highly innovative product functionality with the integration of newer technologies.
5. Global production network with 347 facilities across 28 countries.
6. Recent acquisitions and partnerships with major companies like LG to manufacture EV parts.		1. The majority of sales is dependent upon only six customers.
2. A decrease in the market share of vehicles or vehicle segments of customers may affect business.
OpportunitiesThreats
1. The company is well-positioned to capture the growing EV vehicles segment.
2. Opportunity for growth in the ADAS segment as this market segment is witnessing growth.
3. Geographic expansion of operations into new countries.		1. Global semiconductor shortage is disrupting the production facilities of automotive makers.
2. Lockdowns due to rising COVID-19 cases can cause the shutdown of factory operations and affect demand.
3. The global supply chain crisis is majorly affecting the manufacturing industry.
4. Disruptions in the automobile sector by new OEMs may affect the existing business.
5. Rise in shipping costs and labor shortages can affect the business.
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Detailed SWOT Analysis of Magna International Inc.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. Global semiconductor shortage is disrupting the production facilities of automotive makers: Magna International is a producer of automotive parts, and technology and is also involved in complete vehicle engineering. The company provides the design and the framework to the automobile owners and also designs the framework for them. Semiconductors play a significant role in the automotive industry as they are the building blocks of several components. However, the world is facing a major shortage of semiconductors. This situation has been prevalent since the onset of Covid-19 in China. But it has been worsened due to the Ukraine-Russia war. Both Ukraine and Russia were the major producers of semiconductors. So, the ongoing war has stopped the supply of semiconductors from these countries. It is uncertain when the semiconductor shortage issue will come to an end. Till then there will be a huge demand for semiconductors and the prices will rise. This will affect the production of Magna International and will cause disruptions.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Magna Steyr
  • Magna Electronics
  • Magna Closures INC.
  • Dortec Industries
  • Stadco
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References used in Magna International Inc. SWOT & PESTLE Analysis Report

1. Investor event documents 2021 - https://www.magna.com/docs/default-source/investor-event-documents/2021-investor-events/magna-investor-presentation---may-2021.pdf?sfvrsn=7d7b7375_0
2. Annual report - https://www.magna.com/docs/default-source/financial-reports-public-filings/annual-reports/sedar_magna-annual-reportf5ada94159894cf993c6ef2b37b3dd7c.pdf?sfvrsn=4324e5c4_14
3. Russia-Ukraine war - https://globalnews.ca/news/8658662/magna-russia-operations-ukraine-war/
4. Economic Times - https://economictimes.indiatimes.com/industry/services/property-/-cstruction/key-building-materials-like-steel-cement-and-labour-are-facing-inflationary-pressures-report/articleshow/90683802.cms
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2025). Magna International Inc. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/magna-international/ [Accessed 27 Mar, 2025].

In-text: (SWOT & PESTLE.com, 2025)

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Magna International Inc. SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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