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Dine Brands SWOT & PESTLE Analysis

ID : 52913653| May 2021| 21 pages

COMPANY PROFILE -Dine Brands

Business Sector :Restaurants

Operating Geography :United States, North America, Global

About Dine Brands :

Dine Brands Global Inc., headquartered in Glendale, California, is a publicly-traded food and beverage corporation. The company was established in 1958 as IHOP and in 2018 it was renamed Dine Brands Global. It operates franchised and corporate-owned full-service restaurants, including two restaurant concepts, Applebee's Neighborhood Grill & Bar (established in 1980) and International House of Pancakes (founded in 1958), two of America’s most iconic and enduring brands. Dine Brands supports more than 3,700 Applebee's and IHOP restaurants and a 100% franchised system of nearly 400 franchisees in 18 countries around the world, bringing over 100 years of hospitality experience and knowledge to the table. Family restaurants are developed, operated, and franchised by the company. Pancakes, omelettes, and other breakfast specialities, as well as lunch and dinner pieces, are available at the Company's restaurants. Dine Brands Global caters to consumers all over the world. In April 2021, IHOP debuted its new Steakhouse Premium Bacon, the brand's newest culinary advancement on the new Bacon Obsession menu, making IHOP the first national family dining restaurant chain to deliver this one-of-a-kind product.
Dine Brands Global's Unique Selling Point or USP lies in it being one of the world's largest full-service dining companies in the world. The company's mission statement reads, "We celebrate success as we passionately nurture (and grow) the world's most beloved restaurant brands. We are innovators that embrace new ideas & creativity. ... We value openness, authenticity, and foster a collaborative, creative environment that believes we will go farther, together".

Dine Brands Revenue :


USD 910.2 million - FY ending 31st December 2019 (y-o-y growth 16.6%)
USD 780.9 million - FY ending 31st December 2018

Competitive Analysis of Dine Brands

SWOT
PESTLE

The SWOT analysis for Dine Brands is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Unique restaurant concept with IHOP and Applebee’s
2. Maintains good relationship with franchisees across the globe
3. Consistent revenue growth over 5 years from 2015-2019
4. Introducing unique schemes and dishes for holidays attracting customers
1. Large debt of $1.3 billion as of 2019 will restrict growth of Dine Brands
2. Concentration of Applebee's franchised restaurants in a limited number of franchisees
3. Risk of cyber-attacks due to dependence on personal data and IT for daily operations
OpportunitiesThreats
1. Average performance in same-restaurant sales for both Applebee’s and IHOP can be improved
2. Rising digital and delivery penetration up to 16% of addressable market by 2022
1. Strong competition with casual dining segment of restaurant chains
2. Restaurants in densely populated states will experience highest traffic decline due to the pandemic
3. Consumer spending on groceries for food at home likely to rise due to pandemic
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Dine Brands

Strength

1. Unique restaurant concept with IHOP and Applebee’s: Applebee’s operates in the bar & grill segment of the casual dining industry while IHOP competes in the family dining category. Applebee’s offers guests a dining experience that combines simple American fare with classic drinks and local drafts at an affordable price These franchises are owned and operated by the franchisees to serve their neighborhood. Its menu has a mix of grill and bar fare like appetizers, bar snacks, burgers and pasta along with beers and desserts. Applebee’s uses the very popular “Eatin’ Good in the Neighborhood” positioning with targeted marketing initiatives like “All-You-Can-Eat Riblets, Boneless Wings and Shrimp” and our Neighborhood drink of the month promotions. The IHOP franchisee uses its own capital and financial resources along with third-party financial sources obtained by the franchisee to purchase or lease a restaurant site, build and equip the business and fund its working capital needs which is the IHOP business model. IHOP uses full table service with high quality and moderately priced food and beverage offerings. IHOP is known for its award winning pancakes. It is committed to accelerating growth through menu innovation, daypart expansion, off-premise initiatives and development. These restaurants are open throughout the day and evening hours with approximately 45% of IHOP restaurants open 24 hours a day. IHOP also offers online ordering through a mobile app and a national delivery program in USA through DoorDash, Uber Eats and GrubHub.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

1. Strong competition with casual dining segment of restaurant chains: The restaurant and food-service industries are highly competitive and are affected by price levels, on-going changes in eating habits, economic conditions, and food preferences, population trends and traffic patterns. Applebee's and IHOP are among the restaurant chains and independent restaurants that compete in the restaurant industry in the United States and across the world. Applebee's directly competes with the casual dining segment housing national and multi-state restaurant chains such as Olive Garden, Buffalo Wild Wings, Chili's Grill & Bar, Texas Roadhouse and Outback Steakhouse and the fast-casual restaurant chains too. Applebee’s was the second-largest casual dining restaurant in terms of 2018 US sales. While IHOP competes in the family dining segment against national and multi-state restaurant chains such as Cracker Barrel Old Country Store, Denny's, Golden Corral, Waffle House and Bob Evans Restaurants, it also faces competition from fast-casual restaurant chains that serve breakfast and QSR restaurant chains. USA is dotted with numerous independent restaurants in family dining segment which also pose competition to IHOP. Going by 2018 US system-wide sales, IHOP is the largest family dining concept franchise. Along with the food, the market for high quality commercial real estate is also very competitive which makes it difficult to grow for the company.

The remaining section under "Threats"is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Olive Garden
  • Buffalo Wild Wings
  • Chili’s Grill & Bar
  • Outback Steakhouse
  • Denny’s
  • Golden Coral
  • Waffle House
  • Bob Evans Restaurants

Major Brands :

  • Applebee’s
  • IHOP
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TABLE OF CONTENTS
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References used in Dine Brands SWOT & PESTLE Analysis Report

1. Annaul Report for fiscal yearending December 2019- https://investors.dinebrands.com/index.php/static-files/cae6a02a-d4ee-468b-a727-3dc9912ee8b5
2. Touchdown! Applebee’s Brings Back its Epic 1.6 Million Wings Giveaway and Free Delivery - https://investors.dinebrands.com/news-releases/news-release-details/touchdown-applebees-brings-back-its-epic-16-million-wings
3. IHOP® Introduces New Signature Burritos & Bowls - https://investors.dinebrands.com/news-releases/news-release-details/ihopr-introduces-new-signature-burritos-bowls
4. Applebee’s Kicks off the Holiday Season Early with the Ultimate Gift – 2 for $20 Now with the Southwest Steak Bowl! - https://investors.dinebrands.com/news-releases/news-release-details/applebees-kicks-holiday-season-early-ultimate-gift-2-20-now
5. COVID-19 and social distancing have changed consumer behavior, bringing structural changes to the restaurant industry that could last long after a vaccine is found. - https://www.morganstanley.com/ideas/coronavirus-restaurant-trends
, The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Dine Brands SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/dine-brands/ [Accessed 02 Aug, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Dine Brands SWOT and PESTLE analysis has been conducted by Amit Kabi and reviewed by senior analysts from Barakaat Consulting.

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