DP World SWOT and PESTLE Analysis

Strength

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Weakness

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Opportunity

1. Further investments in diversification and strategic alliances: Even since inception, DP World has been growing exponentially by diversifying and entering into strategic alliances. Owing to this, the company has over 150 operations in more than 50 countries. In pursuit to achieve its goal of having multiple supply chain points across the globe, to create value as well as establish itself as the trade partner of choice, DP World has continued to integrate its acquisitions. In line with this, very recently, amongst the multiple number of M&As, expansions and joint ventures that DP World has entered into, the company acquired P&O Ferries and P&O Ferrymasters at $421 million and also combined P&O Maritime Services with Topaz Energy and Marine. In addition to this, a joint venture of DP World and Zhejiang China Commodity City Group Company (CCC) is expected by 2021 for the Traders Market project.

2. Asset expansion along South America’s west coast: Right from start, DP World has been involved in making intensive investments to expand its range of assets by aggressive diversification. In alignment with this strategy, the company is focusing on expanding its assets along the west coast of South America by replicating Dubai’s Jebel Ali port and free zone. As a part of this USD 1.2 billion project, DP World intends to establish one of its major trade and logistics hub which connects ports, free zones and the logistics services of the company in Posorja, Ecuador. As of now, the firm has already completed the first phase of operations of the deep-water, greenfield container port project of USD 538 million. This new Port and Special Economic Zone will bring out the global competitiveness of Ecuador as a dynamic business hub.

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Threat

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Political

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Economic

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Social

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Legal

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Environmental

1. Strategic partnerships with leading organizations like UN Global Compact to address sustainability concerns: On their path to sustainability, all companies across the globe are becoming more and more aware of the importance of adopting a comprehensive strategy. Similarly, DP World built its first strategy “Our World, Our Future” in 2014, which the company went on to modify according to the UN’s ninth Sustainable Development Goals in 2018, to build innovation and resilience. The company strives to become one of the global leaders in global logistics and trade along with dealing with sustainability issues. Moreover, for supporting growth and development, DP World committed to the various platforms in the World Economic Forum in 2019 and also joined the UN Global Compact

2. Launch of green warehousing initiatives: In pursuit of zero-net energy status, responsible corporations all over the world are moving towards adoption green warehouses for its businesses. For instance, on the event of World Environment Day of 2018, Jafza, the Jebel Ali Free Zone of DP World, became UAE’s bellweather company to launch green storage and warehouse facilities in Dubai. These green warehousing initiatives help the companies to reduce their carbon footprints. It is expected that Jafza’s energy efficient cool storage warehouses will continue to increase with the roll out of DP World’s Solar Programme in the upcoming years. These initiatives are completely in line with UAE’s Vision 2021 of installing nearly 154,000 rooftop solar panels on DP World’s facilities in Dubai.