Granges SWOT and PESTLE Analysis
ID : 521002153| Feb 2023| 21 pages
COMPANY PROFILE -Granges
Business Sector :Mining & Metals – Aluminium Engineering
Operating Geography :Sweden, Europe, Global
About Granges :
Gränges is a pioneer in the manufacture of lighter, smarter, and more environmentally friendly aluminium products and solutions. The company is headquartered in Stockholm, Sweden. Gränges was founded in 1896 and grew out of two industries: railways and mines. The business provides advanced materials that help customers improve the efficiency of their manufacturing processes as well as the performance of their final goods. Gränges' cutting-edge innovation has shaped the industry for over 125 years, and the company is a market leader in rolled products for thermal management systems, specialty packaging, and a few niche applications. Gränges has manufacturing and distribution facilities in three continents: Asia, Europe, and the Americas. The company has world-class metallurgical expertise and an in-depth understanding of the manufacturing process, especially in alloy growth, hot rolling of clad materials, thermo-mechanical processing, and slitting. Product designers and engineers collaborate closely with consumers to refine the materials' interactions with their equipment and processes. In March 2021, Gränges announced that it would invest USD 33 million to expand its aluminium casting operations in Huntingdon, Tennessee, to meet the increasing demand from North American customers.Gränges's Unique Selling Point or USP lies in its being a global leader in aluminium engineering, manufacturing, and innovation, with a strong emphasis on developing innovative materials and solutions that allow customers to boost productivity and energy efficiency, enhance safety, and take advantage of digitalization and automation opportunities. Gränges's mission statement reads, "To develop lighter, smarter and more sustainable aluminium products and solutions".
Granges Revenue :
SEK 10,970 million - FY ending 31st December 2020 (y-o-y growth - 8.28 %)
SEK 11,960 million - FY ending 31st December 2019
Competitive Analysis of Granges
SWOT
PESTLE
The SWOT analysis for Gränges is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
| 1. Diversified product portfolio serving four key end-customer markets 2. Holds proprietary disruptive technologies of active brazing 3. Market leader for end-to-end development of aluminum in 3 continents 4. Strong and consistent financial performance 5. Specialized research and innovations in collaboration with partners and customers | 1. Huge debt burden piling pressure on company finances |
| Opportunities | Threats |
| 1. Digitization and automation can help European aluminum industry survive 2. Aluminium demand is expected to grow in Asia by 2025 3. Increasing demand for aluminium products that reduce carbon footprint | 1. Downstream aluminum industry in Europe face import tariffs 2. Scarcity of raw materials in Europe creates high vulnerability from international competition 3. Labour shortage in European industries due to the pandemic |
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Detailed SWOT Analysis of Granges
Strength
1. Diversified product portfolio serving four key end-customer markets: Granges offers multi-layer advanced aluminum-based products to its customers, ranging from rolled aluminum sheets to heat exchangers and clad plates. These products are sold in leading Industry segments such as Automotive, HVAC, Specialty packaging and other niches customers. The Automotive sector’s sale comprises 44% of Gränges products. Granges also holds 58 patents and 195 granted patents in the metallurgy production process. Its heat exchanger product line offers up to 3000 product specifications for tubes, fins and plates. The major end-customer regions are Europe, Asia Pacific, North & South America, of these, the Asia Pacific accounts for 38% of the automotive sales growth rate (the highest YoY). While in the same region, other niche products such as rolled aluminum saw 44% YoY growth in Q1 of FY2021.
2. Holds proprietary disruptive technologies of active brazing: Gränges, through its research and innovation centers, has created several proprietary technologies. The disruptive technology developed by the company is called Trillium. It is a multi-layer aluminum brazing product with improved braze ability and higher corrosion resistance. It also provides strong temperature resistance and improved strength for heat exchangers. The application of Trillium offers a reduction in steps for the production process and allows for more complex and compact designs. It simplifies the process of degreasing, fluxing, etc. The Trillium technologies, both solid and lean, allow Gränges customers to cut costs of labour and production, ease the complex design process and helps increase profitability. The positive feedback from customers has led Gränges to expand the applications of Trillium for multiple industry needs.
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Weakness
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Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Hydro
- Profilgruppen AB Series B
- Novelis
- ALRO
- Hulamin
- AMAG Austria Metall AG
- Alumil Aluminium Industry S.A.
Major Brands :
- Dispal
- TRILLIUM
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SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Granges SWOT & PESTLE Analysis Report
1. First Quarter Earning Presentation 22 April 2021 - https://www.granges.com/globalassets/05.-investerare/04.-rapporter-och-presentationer/2021/03-q1-2021/granges-q1-2021-earnings-presentation.pdf
2. Products| Granges - https://www.granges.com/products-innovation/Products/
3. Brilliant | Granges - https://www.granges.com/newsroom/other-news/brilliant-research
4. Digitalization and Industry 4.0: A Key for Aluminium Industry to Survive in Future Manufacturing - https://www.alcircle.com/news/digitalization-and-industry-4-0-a-key-for-aluminium-industry-to-survive-in-future-manufacturing-48044
5. Here's Why Gränges (STO:GRNG) Has A Meaningful Debt Burden - https://in.finance.yahoo.com/news/heres-why-gr-nges-sto-081748766.html
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Granges SWOT and PESTLE Analysis has been conducted by Rakesh Shewale and reviewed by senior analysts from Barakaat Consulting.
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Granges SWOT and PESTLE Analysis
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