COMPANY PROFILE -Hanesbrands Inc
Business Sector :Apparel
Operating Geography :North America, Global
About Hanesbrands Inc :
Hanesbrands Inc is an American clothing company. It manufactures and markets leading everyday basic apparel under world’s strongest apparel brands in America, Europe, Asia, Australia and South Africa. It includes both national and dominant regional brands. It is the world’s largest marketer of basic apparel. Its offerings include bras, panties, shapewear, sheer hosiery, men's underwear, children's underwear, socks, T-shirts, sweatshirts, fleece and other activewear. It is the largest seller of intimate apparel, male underwear, socks, shapewear, hosiery and T-shirts in the United States. It was founded in 1901 and enjoys a high brand recognition. It is headquartered in Winston-Salem, N.C and provides its products in more than 40 countries. It employs around 63,000 as of early 2020. This American apparel maker’s Sell More, Spend Less and Make Acquisitions strategies are fuelling growth and creating value for their shareholders, consumers, retailers, employees and communities.
Hanesbrands is a diverse, global apparel company that encompasses a portfolio of profitable businesses under some of the world’s strongest apparel brands, including Hanes, Champion, Bonds, Maidenform, DIM, Bali, Playtex, Bras N Things, Nur Die/Nur Der, Alternative, L’eggs, JMS/Just My Size, Lovable, Wonderbra, Berlei and Gear for Sports.
Hanesbrands USP or unique selling proposition lies in being the world’s largest marketer of basic apparel. The Company features under S&P 500 and also ranked 490 on the Fortune 500 list. Hanesbrands’ Vision is "To be the leading apparel essentials company in the world." Hanesbrands’ Mission Statement reads "Delivering superior returns to our shareholders by leveraging our strong brands, innovative products, low-cost operating structure and optimized cash flow to build leading share across brick & mortar and digital channels" The most important strategy is Sell More, Spend Less and Make Acquisitions. Hanes operates its own manufacturing facilities and has more than 90% of the apparel units, which are sold worldwide and in US, manufactured in its own plants or those of dedicated contractors. This gives Hanes an upper hand in ensuring the quality and also gives Hanes more control on the products.
Hanesbrands Inc Revenue :
$6.96 billion – FY ending 28 December 2019
$6.80 billion – FY ending 29 December 2018
Competitive Analysis of Hanesbrands Inc
Hanesbrands Inc. is a leading marketer of everyday basic innerwear and active-wear apparel. Hanes is the biggest and internationally acknowledged brand in the Hanesbrands Inc portfolio. Hanes is the number one selling apparel brand in the United States and is found in nine out of 10 U.S. households. This USA based, apparel making titan, covers a wide range of product categories suitable for men, women, and children, distributed across mass merchandise retailers, e-commerce sites, discount stores, and department stores. Comfort, style, and value are core competencies of the brand that supplement with a competitive advantage over its adversaries. The SWOT report dwells upon all the pertinent internal strategic factors of Hanesbrands Inc that contribute to the trajectory growth of the company. The SWOT Analysis of Hanesbrands Inc Company manifests the company's current major strengths and opportunities from its external environment that can be consolidated to further strengthen the company. The report also bestows intelligence on Hanesbrands Inc's internal weaknesses and external threats that can cripple its growth.
Hanesbrands' performance is better than its competitors from apparel industry due to its impeccable strengths that include a wide portfolio of profitable businesses under globally renowned brands, Deep history of innovation, product superiority, brand recognition, industry-leading innovation, low-cost global supply chain, high value for products, low production costs etc. Yet, Hanesbrands Inc.'s key weakness is its large dependency on very few prime customers, like Walmart and target for a significant portion of their businesses. A loss of or material reduction in sales to any of their prime customers would lead to an unfavorable effect on Hanesbrands business, operations, economic condition, and cash flows.
However, factors like business diversification, expansion of product line, and targeting emerging markets like India and Africa are the most relevant growth opportunities that could be incorporated by Hanesbrands to further strengthen the company. Highly competitive industry, rapidly evolving market, steadily transforming fashion trends, and availability of cheap duplicate products are major business threats to the company.
The SWOT analysis for Hanesbrands is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Strong and innovative brand portfolio
2. Great supply chain and regional infrastructure
3. Great operational discipline through continuous improvement
4. Resilient business model focused at driving strong cash flows
5. Successful innovate-to-elevate strategy
6. Acquisition accretion driving earnings growth
| 1. Heavy dependence on a limited number of customers
2. Dependence on limited third-party suppliers or manufacturers
|
| Opportunities | Threats |
1. Growth in global activewear market
2. Heavily branded global Innerwear market
3. Replenishment business generates strong cash flows
| 1. Basic apparel industry – an increasingly competitive business
2. Shifts in retail consumer purchasing patterns
3. Fluctuations in the price of raw materials
|
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Detailed SWOT Analysis of Hanesbrands Inc
Strength
1. Strong and innovative brand portfolio: Hanesbrands has got multiple world-class brands under it which gives it a strong consumer franchise. Having a global portfolio of leading brands helps Hanesbrands to attract and retain customers providing them the ultimate value. HanesBrands is heavily-branded and hence is consistently repurchased over time. It owns almost all #1 or #2 brands around the world. The strong brand equities have been there for ages and span across generations. Hanesbrands also has the expertise in managing share-leading brands. This huge brand power remains the core strength of Hanesbrands. Hanes is the largest and most widely recognized in its brand portfolio. Champion is the second largest brand, from this leading American clothing-company’s stable, and is well known for its authentic style and performance. Some other notable brands include The Bonds, DIM, Maidenform, Lovable, Bras N Things, Alternative, Just My Size, Wonderbra, Berlei and many more.
2. Great supply chain and regional infrastructure: Having a global supply chain gives Hanesbrands a competitive advantage. It helps in low cost manufacturing and the economies of scale extends to all global functions like IT, procurement and research and development. Hanesbrands also benefits from synergies of acquisitions. The regional infrastructure helps in bringing innovation to market at right price points and margin structure. This also benefits in low capital intensity and increasing cash flow generation. It also leverages its supply chain and global scale to expand the operating margins. It wishes to approach $900 million operating cashflow in 2020. The ultimate goal of global supply chain is to operate low cost network, support all leading brands, enable innovations at scale and expand the acquisition value.
The remaining section of “Strength” is available only in the 'Complete Report' on purchase.
Weakness
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Opportunity
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Threats
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The year 2020 saw winds of transformation that are sweeping the global fashion and apparel industry. These changes are highly governed by current trends that include awareness about predominant global fashion trends via social media platforms, rising demand for shapewear, need for plus-size inclusion, sustainability, digitalization, etc. Therefore, the PESTLE analysis is utilized to manifest a discussion on the other external influencers particularly political, economic, social, technological, legal, and environmental, their consequence on the basic apparel industry and extensively on the Hanesbrands Inc. The PESTLE / STEEPL / PEST analysis report is a structure to explore the outgrowth of external factors on the macro-environment that influences the business of Hanesbrands Inc, it's market strategy and growth trajectory. The PESTLE analysis is a useful technique to study the impact of influencers on Hanesbrands' business model and business case study.
Being an international brand, Hanesbrands' operation and earnings are subjected to various legal, political, and economic uncertainties. Factors like geopolitical regional conflicts, political and economic uncertainty due to BREXIT, United States attempts to discourage outsourcing manufacturing and production activities, fluctuations in the price of cotton and oil-related materials, protection of trademarks and design patent, etc have a significant impact on Hanesbrands' business operations, economic condition, profits, and liquidity.
Technology trends to look out for in 2020 that have a large role to play in the process of manufacturing and designing of apparels are demand for stitch-free clothing, innovative sewing machines, sewing robotics, 3D printing, Artificial Intelligence as new fashion designers, etc. Moreover, big data and blockchain technology can resolve supply chain issues, monitor consumer changing patterns, improve productivity, create innovative solutions, and achieve sustainability.
Hanesbrands shoulders its corporate social responsibility and environmental responsibility under its program named 'Hanes for Good', which focuses on environmentalism, volunteerism, and community improvement. The company is committed to the responsible management of energy, carbon emissions, water, wastewater, chemicals, solid waste, and recycled materials in all their global facilities.
The PESTLE / PESTEL analysis for Hanesbrands Inc is presented below in a table followed by the detailed analysis report.
| Political | Economical |
| 1. Uncertainty related to Brexit would affect the operations | 1. Worsening global economic conditions amidst pandemic would affect the distributors and consumers
2. Impact of fluctuations in foreign currency exchange rates.
3. Inflation can have long-term impact on the business
|
| Social | Technological |
1. Increasing interest of consumers towards socially responsible brands
2. Preference of branded products in innerwear segment
| 1. Innovation using leading technology for better customer experience |
| Legal | Environmental |
1. Change in effective tax rate owing to complex multinational tax structure
2. Compliance with foreign laws and regulations, changes in tariffs or any regulatory requirements
| 1. Focus on recycling products to minimize waste
2. Working towards reducing energy use and conserve water
|
Hanesbrands Inc SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of Hanesbrands Inc
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Focus on recycling products to minimize waste: HanesBrands works towards reducing the environmental impact by managing its raw materials. For instance, cotton yarns used for manufacturing are spun from spinning technologies that require less energy to manufacture. It also uses recycled cotton fibers derived from cut fabric waste, and recycled polyester filament yarns and fibers. The clothing-company has been using recycled products for more than a decade now and has fine-tuned processes to use recycled fibers without impacting the quality of its products. Annually, Hanes brand products contain 6 million pounds of recycled materials. In 2018, Hanes recycled more than 107 million pounds of fabric-cut parts, corrugate, plastic and other materials. Through this it achieved a landfill diversion rate of 86%.
2. Working towards reducing energy use and water conservation: HanesBrands sets goals for energy-reduction, carbon-emission and renewable energy and strives to achieve them. Till date, the reduction in carbon footprint is almost equivalent to eliminating 320 million miles driven by an average passenger vehicle. It has been recognized by the U.S. EPA Energy Star program for its energy-management achievements for 10 consecutive years. The company earned Partner of the Year or Sustained Excellence awards each year from 2010 through 2019, which is aother feather in its hat. Hanesbrands has also reduced total water used per manufactured pound of apparel significantly. In 2018, for example, the company saved the equivalent of 1,777 Olympic-sized swimming pools of water.
Major Competitors :
- Nike
- Adidas
- Under Armour
- MACK
Major Brands :
- Hanes ,
- Champion
- Playtex
- Bali
- Maidenform
- Wonderbra
- Gear for Sports
- DIM
- Rinbros
- Ritmo
Hanesbrands Inc SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
The Hanesbrands Inc SWOT and PESTLE Analysis report will offer the following:
- The SWOT and PESTLE analysis report offers a quick glimpse into the internal and external factors formerly in a matrix format, followed by a detailed analysis
- The SWOT analysis of Hanesbrands Inc highlights the company's prevalent internal Strengths and Weaknesses, external Opportunities and Threats.
- Gain competitive intelligence about Hanesbrands business and Key competitive advantages the Company enjoys in the US and global market
- The PESTLE/ PESTEL/ STEEPL Analysis tracks key industry trends of the external environment for political, economic, social, technological, legal, and environmental factors.
- Renders holistic information about Hanesbrands Inc’s mergers and acquisitions, strategic partnerships and alliances, capital raising, market value, market segmentation, and equity transactions, consented with deal valuations and the synergies that were achieved with them.
- Penetrations into Hanesbrands Inc’s business diversification, extracting its key business segments and elaborate upon its business case study
- Cognizance of current trends of the apparel industry and its influences on the Hanesbrands company
- A comprehensive company analysis to gain knowledge about company information, company profile, business model, business plans and marketing strategy
- Evaluation of Hanesbrands Inc’s USP or unique selling proposition, mission statement, and vision statement
- Outline of Hanesbrands Inc 's business model, business case study along with a peek into the company’s key performance indicators, value proposition, and success factors.
You may also be interested in other analyses of Hanesbrands Inc:
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| Hanesbrands Inc Porter's Five Forces Analysis |
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| Hanesbrands Inc VRIO Analysis |
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| Hanesbrands Inc Value Chain Analysis |
|
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| Hanesbrands Inc Covid-19 Impact Analysis |
|
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| Hanesbrands Inc BCG Analysis |
|
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| Hanesbrands Inc Segmentation, Targeting and Positioning (STP) Analysis |
|
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| Hanesbrands Inc Ansoff Matrix Analysis |
|
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References used in Hanesbrands Inc SWOT & PESTLE Analysis Report
1. Goldman Sachs Global Retailing Conference September 2019 - r.hanesbrands.com/static-files/9ba1faac-2c4c-44b3-99e2-6780b7efabc3
2. Form 10-K for the Fiscal Year Ended December 28, 2019 - ir.hanesbrands.com/static-files/67e5cb2b-70b5-40a8-aa63-d1bb5ee5579b
3. Environmental Responsibility - https://hanesforgood.com/environmental-responsibility/
4. HanesBrands producing medical gowns in addition to cloth face coverings during COVID-19 pandemic - https://newsroom.hanesbrands.com/home/default.aspx
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Hanesbrands Inc SWOT & PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.
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