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Hanesbrands Inc SWOT & PESTLE Analysis

ID : 52685353| May 2020| 11 pages

COMPANY PROFILE -Hanesbrands Inc

Business Sector :Apparel

Operating Geography :North America, Global

About Hanesbrands Inc :

Hanesbrands Inc is an American clothing company. It manufactures and markets leading everyday basic apparel under world’s strongest apparel brands in America, Europe, Asia, Australia and South Africa. It includes both national and dominant regional brands. It is the world’s largest marketer of basic apparel. Its offerings include bras, panties, shapewear, sheer hosiery, men's underwear, children's underwear, socks, T-shirts, sweatshirts, fleece and other activewear. It is the largest seller of intimate apparel, male underwear, socks, shapewear, hosiery and T-shirts in the United States. It was founded in 1901 and enjoys a high brand recognition. It is headquartered in Winston-Salem, N.C and provides its products in more than 40 countries. It employs around 63,000 as of early 2020. This American apparel maker’s Sell More, Spend Less and Make Acquisitions strategies are fuelling growth and creating value for their shareholders, consumers, retailers, employees and communities.

Hanesbrands USP or unique selling proposition lies in being the world’s largest marketer of basic apparel. The Company features under S&P 500 and also ranked 490 on the Fortune 500 list. The most important strategy is Sell More, Spend Less and Make Acquisitions. Hanes operates its own manufacturing facilities and has more than 90% of the apparel units, which are sold worldwide and in US, manufactured in its own plants or those of dedicated contractors. This gives Hanes an upper hand in ensuring the quality and also gives Hanes more control on the products.

Hanesbrands Inc Revenue :

$6.96 billion – FY ending 28 December 2019
$6.80 billion – FY ending 29 December 2018

Competitive Analysis of Hanesbrands Inc

The SWOT analysis for Hanesbrands Inc is presented below in a table followed by the detailed analysis report.
1. Strong and innovative brand portfolio
2. Great supply chain and regional infrastructure
3. Great operational discipline through continuous improvement
4. Resilient business model focused at driving strong cash flows
5. Successful innovate-to-elevate strategy
6. Acquisition accretion driving earnings growth
1. Heavy dependence on a limited number of customers
2. Dependence on limited third-party suppliers or manufacturers
1. Growth in global activewear market
2. Heavily branded global Innerwear market
3. Replenishment business generates strong cash flows

1. Basic apparel industry – an increasingly competitive business
2. Shifts in retail consumer purchasing patterns
3. Fluctuations in the price of raw materials
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Hanesbrands Inc


1. Strong and innovative brand portfolio: Hanesbrands has got multiple world-class brands under it which gives it a strong consumer franchise. Having a global portfolio of leading brands helps Hanesbrands to attract and retain customers providing them the ultimate value. HanesBrands is heavily-branded and hence is consistently repurchased over time. It owns almost all #1 or #2 brands around the world. The strong brand equities have been there for ages and span across generations. Hanesbrands also has the expertise in managing share-leading brands. This huge brand power remains the core strength of Hanesbrands. Hanes is the largest and most widely recognized in its brand portfolio. Champion is the second largest brand, from this leading American clothing-company’s stable, and is well known for its authentic style and performance. Some other notable brands include The Bonds, DIM, Maidenform, Lovable, Bras N Things, Alternative, Just My Size, Wonderbra, Berlei and many more.

2. Great supply chain and regional infrastructure: Having a global supply chain gives Hanesbrands a competitive advantage. It helps in low cost manufacturing and the economies of scale extends to all global functions like IT, procurement and research and development. Hanesbrands also benefits from synergies of acquisitions. The regional infrastructure helps in bringing innovation to market at right price points and margin structure. This also benefits in low capital intensity and increasing cash flow generation. It also leverages its supply chain and global scale to expand the operating margins. It wishes to approach $900 million operating cashflow in 2020. The ultimate goal of global supply chain is to operate low cost network, support all leading brands, enable innovations at scale and expand the acquisition value.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Nike
  • Adidas
  • Under Armour
  • MACK

Major Brands :

  • Hanes ,
  • Champion
  • Playtex
  • Bali
  • Maidenform
  • Wonderbra
  • Gear for Sports
  • DIM
  • Rinbros
  • Ritmo
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Check Out Analysis of Other Relevant Companies

References used in Hanesbrands Inc Analysis Report

1. Goldman Sachs Global Retailing Conference September 2019 -
2. Form 10-K for the Fiscal Year Ended December 28, 2019 -
3. Environmental Responsibility -
4. HanesBrands producing medical gowns in addition to cloth face coverings during COVID-19 pandemic -
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Hanesbrands Inc SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). Hanesbrands Inc SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 28 May, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

Hanesbrands Inc SWOT & PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.

Copyright of Hanesbrands Inc SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Hanesbrands Inc SWOT & PESTLE Analysis
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