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Torrid Holdings Inc SWOT and PESTLE Analysis

ID : 521762453| Oct 2023| 21 pages

COMPANY PROFILE -Torrid Holdings Inc

Business Sector :Retail – Plus-size apparel

Operating Geography :United States, North America, Global

About Torrid Holdings Inc :

Torrid Holdings is a prominent USA retail company specializing in plus-size fashion. Established in 2001 and headquartered in California, Torrid has become a leading brand in the inclusive fashion industry. The company's primary focus is on catering to the fashion needs of women and young adults who wear plus sizes, typically ranging from 10 to 30 in USA sizing. It operates both physical stores and a robust e-commerce platform, offering a wide range of clothing, accessories, lingerie, and footwear. Their diverse product offerings cover various styles, from casual and everyday wear to formal and special occasion attire, ensuring a comprehensive shopping experience for their customers. As of January 28, 2023, company operated 639 stores across the United States, Puerto Rico, and Canada. These stores are strategically situated in premium malls, shopping plazas, lifestyle centers, and outlet locations, with an emphasis on high-quality real estate. Notably, the vast majority of their stores are located in A and B malls or off-mall locations, ensuring prime visibility and accessibility. As of January 28, 2023, it employed a workforce consisting of 2,061 full-time employees and 5,934 part-time employees.

Torrid Holdings' unique selling proposition (USP) lies in its specialization in plus-size fashion, empowering self-expression. Their mission is to boost confidence and inclusivity through stylish clothing. Their vision is to lead the way in making fashionable plus-size clothing accessible and empowering individuals to embrace their authentic selves.

Torrid Holdings Inc Revenue :


USD$ 1,288.144 million - FY ending 28th January 2023 (y-o-y growth -1%)
USD$ 1,297.271 million - FY ending 29th January 2022

Competitive Analysis of Torrid Holdings Inc

SWOT
PESTLE
The SWOT analysis for Torrid Holdings Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Leading player in the US plus-size apparel market with 630+ stores in 50 states across North America.
2. One of the fastest-growing brands in the plus-size category with approximately 3.9M active customers.
3. Strong e-commerce penetration, generating over 50% of total revenue.
4. Robust sales performance with 16% CAGR over the last 7 years.
5. Strong brand loyalty among its customers.
6. Diversified product offerings for 10 to 30 size individuals.
1. Heavy sourcing from Chinese manufacturers, approximately 56% of its products.
2. Limited international presence, operating only in 3 countries.
OpportunitiesThreats
1. Incorporate eco-friendly practices into its supply chain & product offerings, attracting environmentally conscious customers.
2. Expand its store footprint on the faster-growing plus-size market.
1. Intense competition from third-party retailers & other established players like ASOS Curve & Eloquii.
2. Short-lived fashion trends threaten product relevance in the fast-paced industry.
3. Supply chain disruptions may result in delayed deliveries, reduced product availability & increased costs.
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Detailed SWOT Analysis of Torrid Holdings Inc

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. Heavy sourcing from Chinese manufacturers, approximately 56% of its products: Torrid heavily relies on Chinese manufacturers for approximately 56% of its products, which presents both advantages and potential risks for the company. One advantage of sourcing from China is the cost-effectiveness of production. Chinese manufacturers often offer competitive pricing due to their efficient production capabilities and economies of scale. This allows the company to maintain affordable pricing for its customers while ensuring a reasonable profit margin. However, there are potential risks associated with heavy reliance on Chinese manufacturers. Factors such as changes in trade policies, tariffs, and geopolitical tensions can disrupt the supply chain and impact sourcing capabilities. The COVID-19 pandemic, for example, caused disruptions of global supply chains. To mitigate these risks, the company can adopt a diversified sourcing strategy by exploring alternative manufacturing locations, such as Southeast Asian countries or domestic production. This can flexibility in responding to any disruptions in the supply chain.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

1. Incorporate eco-friendly practices into its supply chain & product offerings, attracting environmentally conscious customers: Incorporating eco-friendly practices into its supply chain and product offerings can be a strategic move for Torrid. This initiative aims to attract environmentally conscious customers and contribute to a more sustainable fashion industry. By adopting sustainable practices, Torrid can reduce its environmental impact and address concerns related to the fashion industry's contribution to pollution and waste. The company can prioritize using organic and recycled materials in its clothing production, reducing reliance on virgin materials and minimizing the carbon footprint associated with manufacturing. Additionally, it can focus on ethical sourcing practices, ensuring fair labor conditions and supporting supply chain transparency. Furthermore, it can emphasize circularity by implementing recycling and take-back programs, allowing customers to return their used clothing for recycling or repurposing. This approach extends the lifespan of garments and reduces the amount of textile waste that ends up in landfills.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Lane Bryant
  • Ashley Stewart
  • Eloquii
  • ASOS Curvev
  • Forever 21 +
  • Old Navy +
  • Avenue
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References used in Torrid Holdings Inc SWOT & PESTLE Analysis Report

1. Torrid Holdings Financial Report: https://d18rn0p25nwr6d.cloudfront.net/CIK-0001792781/10ee821f-baf9-4e80-a6f9-e01cd45e37ce.pdf
2. Torrid Investor Presentation Q4 2022: https://s28.q4cdn.com/785376639/files/doc_presentations/2023/Torrid-Investor-Presentation-Q4-2022-vFINAL.pdf
3. Vogue: The Future of Plus-Size Sustainable Fashion: https://www.vogue.com/article/the-future-of-plus-size-sustainable-fashion-is-bright
4. Heuritech: Five Stages of Fashion Trend Life Cycle: https://www.heuritech.com/articles/five-stages-of-fashion-trend-life-cycle/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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