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Gildan Activewear Inc. SWOT and PESTLE Analysis

ID : 521409453| Feb 2023| 21 pages

COMPANY PROFILE -Gildan Activewear Inc.

Business Sector :Apparel

Operating Geography :Canada, North America, Global

About Gildan Activewear Inc. :

With its headquarters in Montreal, Canada, Gildan Activewear is a vertically integrated designer and producer of daily wear. Glenn and Greg Chamandy established Gildan in 1984 after purchasing a knitting factory in Montreal, Quebec, Canada to produce fabric for Harley Inc., the family's existing childrenswear company. This brand sells t-shirts, fleece tops and bottoms, and sports shirts among other athletic items. Sheer pantyhose, tights, leggings, athletic, dress, casual, and workwear socks, liner socks, and socks for therapeutic purposes are among its hosiery product categories. The company's underwear product lines include tops and bottoms for men, boys, and women. The company's intimate product lines include ladies' shapewear, intimates, and accessories. Branded clothing is also sold by Gildan through retail and direct-to-consumer channels. American Apparel, Comfort Colors, Gildan, and Gold Toe is a few brands. The business sells its goods in the printer markets of the United States, Canada, Europe, the Asia-Pacific region, and Latin America. The firm markets its goods to a wide range of retailers, mostly in the United States and Canada. Gildan announced in August 2022, that it will partner with Chris Lane to launch the National Underwear Day campaign.

The USP of Gildan Activewear is that it is one of the top producers of clothing, socks, and leggings in the world, having spent more than three decades building a strong manufacturing foundation and specialized skill set. The mission statement of Gildan Activewear reads, "We create value for customers by delivering superior quality products for the whole family at everyday low prices".

Gildan Activewear Inc. Revenue :


$ 1981.3 million - FY ending 3rd January 2021 (y-o-y growth -29.8%)
$ 2823.9 million - FY ending 29th December 2020

Competitive Analysis of Gildan Activewear Inc.

SWOT
PESTLE
The SWOT analysis for Gildan Activewear Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Large scale vertically integrated supply chain leading to enhanced efficiency.
2. It is one of the world’s leading manufacturers of apparel, socks and legwear.
3. The company has international presence.
4. Diversified portfolio of company owned brands.
1. The company relies heavily on a small number of customers.
2. Dependence on a limited number of outside suppliers
3. Accused by NGOs and unions of violating workers' rights
OpportunitiesThreats
1. Expansion of manufacturing capacity to increase sales, maintain competitive costs and enhance diversification.
2. As e-commerce is flourishing, opportunity to increase online presence.
3. Increased shift of retailers to private brand labels will increase sales.
1. Fluctuations and volatility in the prices of raw materials.
2. Natural disasters like hurricanes can adversely impact the company.
3. Shift in consumer trends and preferences.
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Detailed SWOT Analysis of Gildan Activewear Inc.

Strength

1. Large scale vertically integrated supply chain leading to enhanced efficiency: Gildan Activewear Inc. is a leading integrated manufacture of basic apparel such as activewear, underwear and hosiery products. Vertical integration occurs when the company has direct control over the stages involved in the production process as opposed to outsourcing them to external contractors. The supply chain of the company is owned and operated by the company itself. Vertical integration provides the company strong oversight, enhanced efficiency and reduced disruption. Gildan’s vertical integration includes the majority of its production cycle that begins after sourcing of raw materials for its clothes from the United States. After the selection and purchase of the raw material it goes through four processes which are yarn-spinning, textiles, the sewing and distribution process. Due to unparalleled visibility over the supply chain the company has a large scale, low-cost model and long-term growth strategy.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Hanesbrands Inc
  • Fruit of the Loom, Inc.
  • Renfro Corporation
  • Jockey International, Inc.
  • Delta Apparel Inc.
  • Kayser Roth Corporation
  • Color Image Apparel, Inc.

Major Brands :

  • Secret
  • Silks
  • Anvil
  • GoldToe
  • Comfort colors
  • Alstyle
  • American Apparel
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References used in Gildan Activewear Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://gildancorp.com/media/uploads/reports/b2020_ar_final_en-screen-web.pdf
2. Our business - https://gildancorp.com/en/company/our-business/
3. How Corporate Social Responsibility Influences Buying Decisions - https://clutch.co/pr-firms/resources/how-corporate-social-responsibility-influences-buying-decisions
4. Gildan Activewear inks agreement for sustainability-linked loan - https://www.just-style.com/news/gildan-activewear-inks-agreement-for-sustainability-linked-loan/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Gildan Activewear Inc. SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2025). Gildan Activewear Inc. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/gildan-activewear/ [Accessed 25 Jan, 2025].

In-text: (SWOT & PESTLE.com, 2025)

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Gildan Activewear Inc. SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.

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