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ManpowerGroup SWOT & PESTLE Analysis

ID : 52849053| Jan 2021| 15 pages

COMPANY PROFILE -ManpowerGroup

Business Sector :Workforce Solutions

Operating Geography :Milwaukee, Wisconsin, USA

About ManpowerGroup :

Manpower Inc. is the third largest staffing firm in the world headquartered in Milwaukee, Wisconsin. It provides administrative and support services, professional services and business services through its four primary brands: Manpower, Experis, Right management and Manpower group solutions. The company was co-founded by Elmer Winter and Aaron Scheinfeld in 1948 and then was incorporated in Delaware, opened offices in downtown Milwaukee and Chicago in June 1948. It has 2,700 offices in 80 countries around the globe with more than 30,000 employees working for it. The company announced a new global brand identity with a new logo, marketing materials, and advertising campaigns in 2006. The firm provides a comprehensive range of workforce solutions and services, and helps companies at varying stages in their evolution to increase productivity, improve strategy, quality and efficiency, and decreasing costs across their workforce in order to accomplish their business goals. Manpower Group’s suite of creative workforce solutions and services includes: recruitment and assessment, training and development, career management, outsourcing and workforce consulting. In 2021, the company aims to strengthen its hiring intentions in 11 sector quarter-over-quarter. Manpower Inc. has been honored with the 3M Supplier of the Year Award in recognition of the company's contribution to achieving 3M's mission and improving the company's competitiveness.
Manpower Inc. 's Unique Selling Proposition or USP lies in it being the global expert on labor market, employment trend and a leading innovative workforce solution company. The company's mission statement reads, "Innovative workforce solutions, connecting human potential to the power of business".

ManpowerGroup Revenue :


US $ 20.86 billion - FY ending 31st December 2019 (y-o-y growth of (negative) -5.2%)
US $ 22.0 billion - FY ending 31st December 2018

Competitive Analysis of ManpowerGroup

SWOT
PESTLE

The SWOT analysis for ManpowerGroup is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Globally recognized industry leader
2. Connected Brands and World-Leading Offerings
3. Robust portfolio of innovative workforce solutions and services
4. Consistent revenue from the past ten years
5. Leading position in strong markets
6. Strong focus on training and development
7. Strong performance and consistency across key financial pointers
1. Limited success outside manpower solutions
2. Inconsistent returns on the invested capital for the past ten years
3. No investment in R&D
OpportunitiesThreats
1. Delivering new and value-added solutions to solve client’s complex problems
2. Mass layoffs in pandemic triggering demand for workforce solutions
1. Economic slowdown in Europe which is the major source of company’s revenue
2. Significant drop in hiring activities due to covid-19
3. Operating in a highly competitive and fragmented environment
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of ManpowerGroup

Strength

1. Globally recognized industry leader: ManpowerGroup is a world leader in innovative workforce solutions. They have a variety of products like Manpower, Experis, Talent solutions etc. They’ve spread across 75 countries and territories with 2500 offices globally. They’ve won a variety of recognitions. In 2020 ManpowerGroup was named one of the World's Most Ethical Companies for the eleventh year. It is also one of most admired companies for the 17th year, one of America’s best employers for diversity in 2019 and much more recognized. It is ranked 141 on the 2019 fortune 500 and 1330 on the 2019 global 2000. It is one of the best companies in the staffing industry and plays a crucial role in the industry. Hence all these accomplishments confirm ManpowerGroup’s position as the brand of choice for in-demand talent.

2. Connected Brands and World-Leading Offerings: Manpower Group's core strength sprawls in having a portfolio of highly connected and globally leading brands rendering exceptional services in their respective fields. Its family of brands includes Manpower - a global leader in contingent staffing and permanent recruitment, Experis — a global leader in professional resourcing and project-based solutions, Right Management — a global career expert and ManpowerGroup Solutions — a global leader in outsourcing services for large-scale recruiting. In addition to this, Manpower Group is the world’s largest Recruitment Process Outsourcing (RPO). Its TAPFIN - Managed Service Provider (MSP) business is continually ranked as a top global MSP. The Group's Proservia brand is a recognized leader within the Digital Services market and IT Infrastructure sector throughout Europe, specializing in infrastructure management and end-user support.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

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References used in ManpowerGroup SWOT & PESTLE Analysis Report

1. ManpowerGroup Investor presentation November 2020 - https://investor.manpowergroup.com/static-files/6603123e-d9a3-40a3-ac69-eef901d753ef

2. ManpowerGroup Annual report 2019 - https://investor.manpowergroup.com/static-files/1b587aa5-2654-4e3c-98e1-4b4647c15fe7

3. About ManpowerGroup - https://www.manpowergroup.com/about

4. ManpowerGroup environmental initiatives - https://www.manpowergroup.com/sustainability/environment

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). ManpowerGroup SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/manpowergroup/ [Accessed 04 Aug, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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ManpowerGroup SWOT and PESTLE analysis has been conducted by and reviewed by senior analysts from Barakaat Consulting.

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