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Ola Cabs SWOT and PESTLE Analysis

ID : 52984353| Apr 2023| 18 pages

COMPANY PROFILE -Ola Cabs

Business Sector :Ride-Hailing

Operating Geography :India, Asia, Global

About Ola Cabs :

Ola Cabs is an international ridesharing firm based in India that provides services such as vehicle rental and food delivery. The firm is headquartered in Bengaluru, India. In December 2010, Bhavish Aggarwal and Ankit Bhati established Ola with the goal of bringing mobility to a billion people. Ola provides a range of services, from low-cost to high-end. Cabs can be booked using a smartphone app or a website, and the service allows cash and cashless payments using Ola money. It claims to have over 150,000 daily bookings. Ola's primary mobility product in India is complemented by its electric-vehicle subsidiary, Ola Electric; India's largest fleet management company, Ola Fleet Technologies; and Ola Skilling, which seeks to provide millions of job opportunities for India's youth. Ola also offers consumer services such as micro insurance and credit-based payments through Ola Financial Services, as well as a variety of owned food brands through India's largest network of kitchens. In May 2021, the Ola Foundation signed a collaboration with GiveIndia to give out free oxygen concentrators to Ola app users.
Ola Cabs's Unique Selling Point or USP lies in it being India's largest mobility platform and one of the largest ride-hailing companies in the world, with 250+ cities in India, Australia, New Zealand, and the United Kingdom. Ola Cabs's mission statement reads, "Ola integrates city transportation for customers and driver-partners onto a mobile technology platform ensuring convenient, transparent, and quick service fulfilment. Ola is focused on leveraging the best of technology and building innovative solutions ground-up, that are relevant at global scale".

Ola Cabs Revenue :


INR 25,436 million - FY ending 31st March 2019 (y-o-y growth 37.64%)
INR 18,480 million - FY ending 31st March 2018

Competitive Analysis of Ola Cabs

SWOT
PESTLE
The SWOT analysis for Ola Cabs is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Successful diversification into related businesses
2. Market leader in India in app-based ride hailing
3. High penetration in tier-II cities compared to rivals
4. Strategic collaborations with prominent players in financial business help in growth
1. Business model that puts heavy financial burden on partner drivers
OpportunitiesThreats
1. Expansion into international geographies
2. Boom in cloud kitchen orders
3. Increased internet penetration during Covid
1. Failing to renew London license
2. Stiff competition from rivals
3. Repeated Covid waves may crumble the core business
4. Work from home may become a norm
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Detailed SWOT Analysis of Ola Cabs

Strength

1. Successful diversification into related businesses: Ola provides mobility services bikes, auto-rikshaws, metered taxis and cabs. It has also expanded into production of electric vehicles and management of electric vehicle fleet through Ola electric. Ola bikes was launched in 2016 and reached a whopping 150 million users in 2019. The growth up to 2019 had been in the range of 20-40%. The recovery in ola bikes and auto rikshaws has been the fastest during the covid period. When the core business of cabs seems to have a bleak future, transportation through bike taxis and auto rikshaws have stood the test of times. With government support and heavy investments, the electric vehicle production is set to start by June 2021. Looking at the growth of electric scooters in India Ola can benefit from this integrated model.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Expansion into international geographies: Ola started expansion into international market, tapping Australia in 2018. In the same year, operations were rolled out in New Zealand. In 2019 it spread its wings to UK. London turned out to be one of the most lucrative markets for the company due to high ticket values. Although cab services have faced huge losses in India due to second wave of Covid, the expansion into international geographies has helped the company to have some positive outlook. Ola also plans to setup an advanced technology center in San Francisco. It will use the tech expertise in Bay area to improve technology capabilities. Every expansion has increased competition, but it also provides risk diversification. So, Ola should use this experience to expand further in Europe and some of the other Asian countries.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Uber
  • Rapido
  • Bounce
  • Didi Chuxing Technology Co
  • Free Now
  • Bolt
  • Gett

Major Brands :

  • Ola drive
  • Ola fleet
  • Ola foods
  • Ola electric
  • Ola financial services
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Expeditors
References used in Ola Cabs SWOT & PESTLE Analysis Report

1. About us | Car Rental | Car Hire | Taxi India | olacabs.com - https://www.olacabs.com/about.html

2. Numbers tell the story of Ola vs Uber rivalry in India - https://entrackr.com/2020/02/uber-ola-market-share-rivalry-in-india/

3. How Ola bike is gaining rider confidence in small towns - https://www.business-standard.com/podcast/companies/how-ola-bike-is-gaining-rider-confidence-in-small-t owns-119112600647_1.html

4. Ola Bike expands into 150 cities across India; aims to grow 3x in the next 12 months - https://www.olacabs.com/media/in/press/ola-bike-expands-into-150-cities-across-india-aims-to-grow-3x-in-the-next-12-months

5. Why the Problems of Uber, Ola Drivers Are Far From Over - https://thewire.in/business/ola-uber-driver-problem-far

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Ola Cabs SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/ola-cabs/ [Accessed 26 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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