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Uber Technologies SWOT & PESTLE Analysis

ID : 52259053 | Sep 2017

OVERVIEW

Name of the Company: Uber Technologies

Business Sector: Transportation, Delivery

Operating Geography: United States, North America, Global

About the Company: Uber Technologies Inc is an American multinational technology company headquarted in California, United States of America. It was founded in 2009 by Travis Kalanick and Garett Camp. Its main product is the platform it provides for cab drivers and commuters to engage with each other. Currently it employs over 12000 people and is providing services in more than 633 cities worldwide.

Revenue: $6.5 billion (excluding China) – FY ending Dec 2016

SWOT & PESTLE Analysis

The SWOT analysis for Uber Technologies is presented below:
Strengths
Weaknesses
1. Strong customer base
2. Robust platform
3. With no drivers employed, it does not have any responsibility towards them.
4. Low prices
1. Top management issues
2. Bad image on work ethics
3. Large losses in operations
Opportunities
Threats
1. Potential in Emerging Markets
2. Autonomous vehicles
3. Growing emphasis on Car sharing and environment
1. Regional Competitors
2. Driver protests around the world
3. Legal cases with other companies
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Strengths

1. Strong customer base: Uber has significantly gained customer base all over the world and has emerged as the preferred service provider. The completed trips have been rising exponentially and had reached 5.5 million in August from 1.6 million in January 2016 in India. In USA, it enjoys a customer base of 75% in comparison to its closest competitor Lyft.

2. Robust platform- Uber has a robust app for almost every service it provides. It has an app for cab booking, another for logistics and UberEats. Recently, Uber launched Uber Freight, an on-demand service to connect truck drivers with cargo that needs to be hauled for long distances. The app uses GPS to track the location of both drivers and commuters to calculate accurate time of arrivals and journey time which makes the riding experience better and much more preferred by people.

3. With no drivers employed, it does not have any responsibility towards them: Uber does not employ any of the drivers that drive the cab for Uber. It just has an agreement with them to provide them passengers in return for a share of the fare. This model is beneficial for Uber as it is not required to pay them salary and also has got no responsibility towards the drivers.

4. Low prices: Uber has been focussing on price optimization for cab fares since starting. It has been charging the passengers far lower than was charged by traditional taxis which has led business to shift sharply in its favour. It has business in over 600 cities across the world and has been a welcome change for people in those countries who had been grappling with arbitrary fares.

Weaknesses

1. Top management issues: Many of the top management of the company resigned recently over allegations of sexual harassment leading to company gaining a bad image. An attitude problem in the work culture of Uber has led to incidents of public deception for not only its CEO Travis Kalanick but also for the organization. After his resignation, Uber has recruited Dara Khosrowshahi for the post. But he will have to work through a lot of issues to bring Uber back to track.

2. Bad image on work ethics: Following allegations from various of its employees over the bad work ethics of the management have made the company install a new CEO who would need to start an image reversal. In February 2017, Susan Fowler, a former product engineer for Uber, wrote a blog where she described the hostile work environment within the company. She said that she was regularly harassed by her male colleagues and was not considered for promotion at times because of being a woman.

3. Large losses in operations: Uber, valued at US$69 billion, has raised more than US$15 billion in funding and has spent more than US$8 billion in its seven-year history. In last year's fourth quarter, the company generated US$6.9 billion in gross bookings and US$2.9 billion in net revenue.The company recorded a loss of $3bn in the previous year and is a long way from recording profits. The company lost at least another US$1 billion in China in 2016.

To get the complete detailed SWOT report on Uber please mail us at: support@swotandpestle.com. or contact us here.

Uber SWOT analysis has been conducted by Tapan Aggarwal and reviewed by senior analysts from Barakaat Consulting.

References

1. Waymo Scales Back Claims Against Uber in Driverless Car Dispute-https://www.nytimes.com/2017/07/07/technology/waymo-scales-back-claims-against-uber-in-driverless-car-dispute.html

2. Uber’s autonomous cars drove 20,354 miles and had to be taken over at every mile, according to documents- https://www.recode.net/2017/3/16/14938116/uber-travis-kalanick-self-driving-internal-metrics-slow-progress

3. The Problem With Uber Lies Within Its Own Management-https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/haroldstark/2017/04/24/the-problem-with-uber-lies-within-its-own-management/&refURL=https://www.google.co.in/&referrer=https://www.google.co.in/

4. Who Are Uber's Biggest Competitors?-http://www.nasdaq.com/article/who-are-ubers-biggest-competitors-cm743770

5. Uber posts US$708 million loss as finance head leaves-http://www.straitstimes.com/business/ubers-revenue-rises-losses-narrow-as-financial-head-leaves-company

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The PESTLE / PESTEL analysis for Uber Technologies is presented below:
Political
Economical
1. Government curbs in different parts of the world.1. Uber has been recording losses for a long time and is a long way from being profitable.
Social
Technological
1. Security issues exposed worldwide
2. Bad image of its top management
1. Robust technological framework
2. Social Media
Legal
Environmental
1. It is in a legal battle with Waymo over driverless technology1. Uber Pool and other issues
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Political

1. Government curbs in different parts of the world: Governments around the world are not clear with the Uber model and therefore are not able to regulate it. The regulations for these cabs aren’t clear and therefore they are often being flouted. Due to these, in many cities, Uber has been forced to suspend services for variable periods of time including in Manila, Delhi and Bangalore. Security violations in line with government policies is often difficult for Uber to maintain as the drivers are not its employees and therefore Uber is not able to maintain control over them.

Economic

1. Uber has been recording losses for a long time and is a long way from being profitable: Uber since its inception has been losing money of its investors. Its focus has been expanding into new markets and capturing the present ones instead of reaping revenues from the existing ones. The company divulged it had lost $3 billion the previous year, but that its loss had narrowed to $708 million in the first quarter, from $991 million a quarter earlier. Though the losses have been decreasing over time, still they are huge. Company has to ensure that the figures go down steadily so that over time, company can recover the investments.

Social

1. Security issues exposed worldwide: The company has come into scanner for its security features and screening of drivers. It has the problem where it can’t seem to check the large number of its drivers for their conduct in the past many of which, as was found in India could be involved in criminal activities. Not only the passengers, sometimes its drivers also face harassment from the passengers and Uber can’t seem to do much about it.

2. Bad image of its top management: Recently, work culture at Uber came into question when over 215 sexual harassment cases were reported by its employees. Subsequently, this led Uber to fire over 20 of its employees. Its top management, including its CEO also had to resign when allegations over his rash behaviour to the employees were raised.

To get the complete detailed PESTLE report on Uber please mail us at: support@swotandpestle.com. or contact us here.

Uber PESTLE analysis has been conducted by Tapan Aggarwal and reviewed by senior analysts from Barakaat Consulting.

References

1. Waymo Scales Back Claims Against Uber in Driverless Car Dispute-https://www.nytimes.com/2017/07/07/technology/waymo-scales-back-claims-against-uber-in-driverless-car-dispute.html

2. Uber’s autonomous cars drove 20,354 miles and had to be taken over at every mile, according to documents- https://www.recode.net/2017/3/16/14938116/uber-travis-kalanick-self-driving-internal-metrics-slow-progress

3. The Problem With Uber Lies Within Its Own Management-https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/haroldstark/2017/04/24/the-problem-with-uber-lies-within-its-own-management/&refURL=https://www.google.co.in/&referrer=https://www.google.co.in/

4. Who Are Uber's Biggest Competitors?-http://www.nasdaq.com/article/who-are-ubers-biggest-competitors-cm743770

5. Uber posts US$708 million loss as finance head leaves-http://www.straitstimes.com/business/ubers-revenue-rises-losses-narrow-as-financial-head-leaves-company

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