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Olympus Corporation SWOT & PESTLE Analysis

ID : 52829653| Dec 2020| 15 pages

COMPANY PROFILE -Olympus Corporation

Business Sector :Endoscopic solutions, Therapeutic Solutions and Scientific Solutions

Operating Geography :Japan, North America, Europe and China

About Olympus Corporation :

Olympus Corporation is a Japanese manufacturer of optics products. It was established on 12th October 1919, as Takachiho Seisakusho. Over the years, the company has undergone multiple renaming efforts and was finally renamed as Olympus Corporation in 2003. The initial operation began with the production of microscopes and thermometers. It has since then moved to the manufacturing and sales of multiple medical equipment.
An endoscopy procedure is a non-invasive procedure that involves the use of a flexible tube called endoscope. It is inserted down the throat and into the esophagus. The endoscopic solutions division started in 1950s. Constant innovation has led Olympus to capture over 70% for the global gastrointestinal endoscope market. The therapeutic solutions division is one of the latest divisions to be incorporated by Olympus. The solutions provided by the division has helped healthcare professionals perform minimally invasive procedure which not only helps in cost savings but also enhances the quality of life for the patients. The scientific solutions division is focused on solving the needs of professionals in the life sciences and industrial sectors. It provides a variety of measurement, imaging and instrumentation solutions like X-ray analyzers, optical and digital microscopes and testing solutions. Olympus Corporation has over 35,000 employees as of March 2020.

Olympus Corporation Revenue :


Yen 797.4 billion - FY ended March 31, 2020 (YoY growth 0.5%)
Yen 793.8 billion - FY ended March 31, 2019

Competitive Analysis of Olympus Corporation

SWOT
PESTLE
The SWOT analysis of Olympus Corporation is presented below:
Strengths
Weaknesses
1. Strong presence in multiple business domains
2. Strong Acquisition strategies to consolidate positions.
3. Market share of over 70% for the global gastrointestinal endoscope market
4. Focused R&D driving constant innovations
1. High dependence on developed markets which could prevent expansion to other markets
Opportunities
Threats
1. Transforming into a Global Med-tech Company
2. Positive changes in management – new CTO, CFO and COO appointed in April 2020
3. Expansion of products within the Chinese market
4. Increasing healthcare awareness, especially in emerging countries
5. Developing leadership in Next-Generation Minimally Invasive Surgery
1. Digital revolution impacting older businesses
2. Increasing regulatory changes in the med-tech space
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Olympus Corporation

 

Strength

1. Strong presence in multiple business domains: Olympus Corporation started in the year 1919. During the 1920s and early 1930s, the company was focused on the manufacturing and sale of microscopes only. In 1936, Olympus entered into the camera business with the launch of its first camera. R&D continued in these segments but growth was slow due to World War 2. Post the war, Olympus entered the endoscopic market by launching the first practical gastro camera. In the 1960s it diversified in the industrial endoscopic field. Gaining phenomenal success in this segment, Olympus started focusing on advancements in the segment. In the 1990s Olympus launched its first digital camera. Since then, the company has leveraged the use of digital technology to innovate in all the business segments that it operates in. In the recent past, Olympus sold its imaging business and rebranded itself as a holistic med-tech company. Thus, Olympus has been able to enter and retain its position in multiple business segments.

2. Strong Acquisition strategies to consolidate positions: Olympus Corporation has a strong acquisition strategy which helps strengthens its expertise and reputation as well as consolidates positions as a medical technology company in the geographies that it operates in. In August 2020, the company acquired Arc Medical Design Limited, which enabled it expand its product offering in the gastrointestinal therapeutic space. The company has made significant development in the early detection and treatment of colorectal cancer. In November 2020, Olympus acquired FH ORTHO, a French company that has a wide offering of solutions in the minimally invasive surgery (MIS) segment. The acquisition allows Olympus to expand its product offerings for the MIS procedures in trauma, ligament repair, and foot & ankle surgery. In a highly publicized affair, Olympus acquired Veran Medical Technologies in December 2020, which is a leading provider of advanced medical technologies. This will allow Olympus to enter into the Respiratory Solutions segment.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

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Threat

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References used in Olympus Corporation SWOT & PESTLE Analysis Report

1. Olympus Corporation Annual report 2020 - https://www.olympus-global.com/ir/data/integratedreport/pdf/integrated_report_2020e_A4.pdf

2. Olympus Corporation company profile - https://www.olympus-global.com/company/profile/business.html?page=company

3. Olympus announces acquisition of French orthopedics company - https://www.biospectrumasia.com/news/104/17045/olympus-announces-acquisition-of-french-orthopedics-company.html

4. Olympus announces acquisition of Arc Medical Design Limited from Norgine B.V. - https://www.olympus-global.com/news/2020/nr01790.html

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Olympus Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Olympus Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/olympus-corporation/ [Accessed 03 Aug, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Olympus Corporation SWOT and PESTLE analysis has been conducted by Nishant Banka and reviewed by senior analysts from Barakaat Consulting.

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