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Sony SWOT and PESTLE Analysis

ID : 52314953 | Dec 2017

COMPANY PROFILE - Sony Corporation

Business Sector : Consumer Electronics, Conglomerate

Operating Geography : Global,Japan

About Sony Corporation : Sony is a Japanese multinational headquartered in Tokyo, Japan. The company is into multiple and diverse businesses such as consumer electronics, gaming and financial services. Sony stood at 105th in Fortune Global rankings in 2017 and has around 1,28,400 employees globally as of 2017.

Sony Corporation Revenue : JPY 7.603 trillion (FY 2017)

Competitive Analysis of Sony Corporation

The SWOT Analysis for Sony is presented below:
Strengths
Weaknesses
1. Rich competency in product differentiation and high value added models
2. Strong recurring business revenues
3. PS4 hardware cost reductions due to adept research and development
4. Growth in licensing revenues, streaming and broadcasting
1. Higher marketing expenses for media networks and motion pictures
2. Sony does not own any major US broadcast networks
3. No strong relationships with the content creators
4. Pictures segment not up to the mark of the target set by the company
Opportunities
Threats
1. Rising demand for mobile communications products from emerging markets
2. Huge demand of Gaming & Network services; Especially for PS4
3. Market shifting to value added models in Home entertainment
4. Increasing demand for recorded music and digital streaming
1. Saturation of smartphone market on a global scale
2. Fluctuations in foreign exchange rates
3. Declining markets for digital and video cameras and home entertainment business
4. Market is becoming saturated with regards to the television segment

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Detailed SWOT Analysis of Sony Corporation

Strength

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Weakness

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Opportunity

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Threat

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The PESTLE / PESTEL Analysis for Sony is presented below:
Political
Economical
1. Government policies to manufacture locally and easing the regulations like in India opens doors for creating more business opportunities1. Sharp fluctuations in currency markets
2. Interest rate scenario favourable to the company
3. Favourable consumer spending trend in the US
4. Slow growth in China due to reduction of surplus production facilities
Social
Technological
1. Growth in demand of value added models of electronics products.
2. Demand shigfting from downloads to digital streaming
3. Movement from linear carriage environment to on-demand carriage environment in media
1. Gaming industry moving towards Virual Reality (VR); Work is in progress in Sony
2. High quality image sensors are becoming the point of differences in the mobile segment
Legal
Environmental
1. Approvals needed to procure or produce components in China and other Asian countries delay global product supply1. Earthquakes in Kumamoto region of Japan has affected the income of Sony
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Detailed PESTLE Analysis of Sony Corporation

Political

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Economic

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Social

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Technological

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Legal

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Environmental

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Copyrights and Disclaimer

Sony SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

Copyright of Sony SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.