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Yum China Holdings Inc. SWOT & PESTLE Analysis

ID : 521411753| Feb 2023| 21 pages

COMPANY PROFILE -Yum China Holdings Inc.

Business Sector :Restaurants, Food and Beverages

Operating Geography :China, Asia, Global

About Yum China Holdings Inc. :

Shanghai-based Yum China Holdings, Inc. is a Chinese Fortune 500 fast-food restaurant firm. It was separated from Yum! Brands in 2016, and as of November 2016, it was a separate, publicly traded corporation. KFC and Pizza Hut are the two business sectors that make up the firm. It runs eateries under the KFC, Pizza Hut, Little Sheep, Huang Ji Huang, Lavazza, COFFii & JOY, Taco Bell, and East Dawning brands, which are known for their Chinese, Mexican, Italian, hot pot, and chicken dishes. The business also runs V-Gold Mall, a mobile e-commerce platform whereby customers may purchase coffee capsules, fried rice, steak, pasta, and other prepared foods in addition to electronics, home and kitchen items, and other miscellaneous merchandise. The business has developed significant customer loyalty by creating menus that satisfy regional preferences in addition to providing international favorites like KFC's Original Recipe chicken. Each of its brands offers distinctive menu items, many of which were created in China, as well as one-of-a-kind recipes and specific spices to deliver delicious and convenient food that is crafted from a variety of premium products. On July 2022, the company declared that work on the Yum China Supply Chain Management Center in Shanghai's Jiading district had begun. The complex will house the company's supply chain operations and is expected to be finished in 2024.

Yum China Holdings, Inc's USP is that it is the largest restaurant chain, with more than 12,000 eateries spread throughout more than 1,700 cities and towns in all of mainland China's provinces and autonomous regions. The mission statement of Yum China Holdings reads, "Our mission is to build the world's most loved, trusted, and fastest-growing restaurant brands".

Yum China Holdings Inc. Revenue :


US$ 9.853 billion - FY ending 31st December 2021 (y-o-y growth 19.24%)
US$ 8.263 billion - FY ending 31st December 2020

Competitive Analysis of Yum China Holdings Inc.

SWOT
PESTLE
The SWOT analysis for Yum China Holdings Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. The largest restaurant company in China and is a Fortune 500 company with rank 363.
2. Strong financial performance with revenues almost increasing consistently over the past 5 years.
3. KFC is the leading and largest quick service restaurant in China.
4. Pizza Hut is the largest casual dining restaurant in China.
5. The company has the right to operate and sublicense various brands and thus caters to a wide range of cuisines.
1. The business is mostly concentrated in China.
2. Operations of the company’s restaurants subject to master license agreement with YUM.
OpportunitiesThreats
1. Restaurant chains in China have a low penetration rate.
2. Significant scope to expand within China through growth of franchise units and development of new restaurant brands.
3. Due to covid-19, consumers prefer established restaurant brands with best safety standards.
4. Menu and food innovations can enhance the performance and increase sales.
1. Food safety issues and foodborne illnesses concerns can adversely impact the business.
2. The covid-19 can continue to have an adverse impact on the company.
3. Fluctuations in the price of raw materials can negatively impact profit margins.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Yum China Holdings Inc.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. Food safety issues and foodborne illnesses concerns can adversely impact the business: Food safety and quality is essential to the success of the company. Any food tampering, contamination and adulteration that may occur within the system of the company can negatively impact the reputation and sales of the business. Food illnesses like E. coli, hepatitis A and salmonella have occurred and might continue to re-occur within the system of the company. If any guest falls sick from foodborne illnesses or from food safety issues it may lead to temporary closing of a few restaurants decreasing revenues. Moreover, instances and allegations of foodborne illness or food safety issues leads to negative publicity adversely impacting the sales and the brand value of the company. In 2012 as well as 2014 the company was impacted by negative publicity due to improper food handling and failure to meet the food standards. Such incidents can again occur in the future.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Pizza Hut
  • KFC
  • Taco Bell
  • Little Sheep
  • East Dawning
  • COFFii & JOY
  • Huang Ji Huang
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References used in Yum China Holdings Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://ir.yumchina.com/static-files/25299431-7823-4b67-9a0e-a1ee299a38c5
2. Major Deforestation Footprint a Risk for Yum China’s Secondary Listing - https://chainreactionresearch.com/report/major-deforestation-footprint-a-risk-for-yum-chinas-secondary-listing/
3. China’s Health Foods Market: What Makes it Attractive for Foreign Investors - https://www.china-briefing.com/news/chinas-health-foods-market-makes-attractive-foreign-investors/
4. Yum China Leverages In-Store Tech to Enhance Customer Experience - https://www.prnewswire.com/news-releases/yum-china-leverages-in-store-tech-to-enhance-customer-experience-300750038.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Yum China Holdings Inc. SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.

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