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ID : 52635853| Mar 2020| 15 pages


Business Sector :Banking and Financial Services

Operating Geography :The Netherlands, Europe, Global

About ABN AMRO :

ABN AMRO NV is a Dutch banking and financial services institution that has four businesses – retail, corporate and institutional, commercial and private banking. It has a selective international presence while the primary focus is on serving the Dutch market with its headquarters located in Amsterdam, the Netherlands.
The company’s purpose is “Banking for better, for generations to come”. This also guides the banks’ strategy of targeting the acceleration of the transition to sustainability achieved by assisting its clients with their sustainability shift. The pillars used to achieve this are support for clients’ transition to sustainability, reinventing the customer experience, and building a future-proof bank. In the pursuit of these goals, the bank relies on the values of being trusted, professional and ambitious by, for and with the clients of the bank.
ABN Amro NV is one of the oldest banks in the world, existing as various entities since the 18th century. However, it has officially existed as ABN AMRO only since 1991 after the merger between Algemene Bank Nederland (ABN) and AMRO Bank which resulted in the creation of ABN AMRO Bank. The latest entity however was formed after ABN AMRO was acquired by Fortis Bank Nederland in 2010. The company currently has 18,830 employees with 83% located in the Netherlands.

ABN AMRO Revenue :

Operating Income
€ 8,605 million – FY ending Dec 2019
€ 9,093 million – FY ending Dec 2018

Competitive Analysis of ABN AMRO

The SWOT analysis of ABN AMRO is presented below:
1. Strong network in the Netherlands
2. Proactive pursuit of sustainable shift
3. Focus on customer experience through client and data focus
4. Strong financial position, including return on equity
1. Limited geographical market and lack of diversification
2. High impairments in offshore sector
1. E-commerce and digital banking solutions
2. Consumer trends regarding environmental consciousness
3. Sustainable growth in the Dutch and European economy
1. Loss of deposits/depositors
2. Low inflation rates and consumer confidence
3. Regulatory and compliance cost increases
4. Increase in competition
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Detailed SWOT Analysis of ABN AMRO



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1. E-commerce and digital banking solutions: The trend of digital banking and rise of e-commerce presents an opportunity to ABN AMRO. The digital platform for foreign exchange trade and international payments, Franx, lunched in January 2018 is a step in the right direction. The rising trend in Europe is supported by 84% of Europeans utilizing digital banking regularly and 63% using mobile banking apps from traditional banks according to a press release by MasterCard. Moreover, an increasing number of Europeans say they will evaluate the option of transitioning to a digital bank at some point (from 49% in 2017 to 54% in 2019). Lastly, In September 2019, EU’s Open Banking initiative came into effect which further provides an opportunity for the organization.

2. Consumer trends regarding environmentally consciousness: Consumers within the markets served by ABN AMRO are becoming more concerned regarding the environmental actions of the businesses with which they associate. This is a phenomenon that is a growing trend. ABN AMRO can take advantage by offering products that are reflective of the customer's values.

3. Sustained growth in Dutch and European economy: The Dutch economy grew 0.4 percent in Q4 of 2019, this was at the same pace as in the previous period and above the projected rate of 0.3 percent. Private consumption advanced 0.7 percent and fixed investment rebounded 1.2 percent, while government spending increased at a softer 0.3 percent. In addition, net external demand contributed positively, with exports rising slightly faster than imports, while inventory changes subtracted 0.2 percentage points to the growth. Furthermore, the Winter 2020 Economic Forecast published by the European Commission projects that the European economy is set to experience steady, moderate growth. The euro area has now enjoyed its longest period of sustained growth since the euro was introduced in 1999. The forecast projects that Euro area gross domestic product (GDP) growth will remain stable at 1.2% in 2020 and 2021.


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Check Out Analysis of Other Relevant Companies

References used in ABN AMRO Analysis Report

1. ABN Amro Annual Report 2019 -

2. ABN Amro Annual Report 2018 -

3. ABN Amro finanacial disclosure 2019 -

4. ABN Amro hit by Dutch money laundering investigation -

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SWOT & (2020). ABN AMRO SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 03 Jul, 2020].

In-text: (SWOT &, 2020)

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ABN AMRO SWOT and PESTLE analysis has been conducted by Siddharth Bhavnani and reviewed by senior analysts from Barakaat Consulting.

Copyright of Abn Amro SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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