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Credit Suisse Group SWOT & PESTLE Analysis

ID : 521349453| Feb 2023| 22 pages

COMPANY PROFILE -Credit Suisse Group

Business Sector :Investment Banking

Operating Geography :Switzerland, Europe, Global

About Credit Suisse Group :

Credit Suisse Group AG is a Swiss-based multinational investment bank and financial services corporation. It is one of the nine global "Bulge Bracket" banks, with headquarters in Zürich and offices in all major financial centres around the world, offering services in investment banking, private banking, asset management, and shared services. Credit Suisse was established in 1856 to fund the expansion of Switzerland's rail system. It made loans that aided in the development of Switzerland's electrical grid and the European train system. It began transitioning to retail banking in the 1900s in reaction to the rise of the middle class and competition from neighboring Swiss banks UBS and Julius Bär. Credit Suisse formed a joint venture with First Boston in 1978 before acquiring a majority stake in the bank in 1988. From 1990 to 2000, the corporation acquired Winterthur Group, Swiss Volksbank, Swiss American Securities Inc. (SASI), and Bank Leu. It has won awards in various categories of the Euromoney Awards for Excellence 2022. Credit Suisse employees over 50,110 people as of early 2022.

The USP of Credit Suisse lies in it being the market leader in wealth management in Switzerland. The mission of Credit Suisse is driven by the purpose “We build lasting value by serving our clients with care and entrepreneurial spirit.”

Credit Suisse Group Revenue :


CHF 22,696 million - FY ending 31st March 2021 (y-o-y growth 1.3%)
CHF 22,389 million - FY ending 31st March 2020

Competitive Analysis of Credit Suisse Group

SWOT
PESTLE
The SWOT analysis of Credit Suisse is presented below in a matrix format followed by detailed analysis:
StrengthsWeaknesses
1. Focus on needs-based client segment
2. Significant investment in technological infrastructure
3. Leadership position in global wealth management
4. Diversified service offering with operations in various regions
1. The group reported net loss and weakening of other KPIs
2. Risk of suffering significant losses from high credit exposure
3. Significant exposure to legal liability
OpportunitiesThreats
1. Implementation of a new strategy and reorganization of the business
2. Steady increase in number of UHNW individuals poses an amazing opportunity for the group’s wealth management segment
1. Increase in the tax rate in the UK
2. Changes in the group’s ratings could adversely affect its business
3. Significant risk associated with operations in emerging markets
4. Fluctuations in currency exchange rates
5. Emergence of new trading technologies
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Credit Suisse Group

Strength

1. Focus on needs-based client segment: In order to serve the specific needs of each of its client’s segments, the group has tailor-made its organization and client coverage model. This enables it to promote long-term growth across all its target markets. Further with the increase in the number of its relationship managers, the group looks to bolster its leadership position in the Ultra High Net Worth Individual (UHNWI), and High Net Worth Individual (HNWI) segment outside the US. In the UHNWI segment, the group looks to expand its franchise through integrated solution delivery and collaboration. And by leveraging its strengths in the UHNWI segment the group looks aims at expanding its HNW client franchise, especially in the Asia Pacific and emerging markets.

2. Significant investment in technological infrastructure: The goal of Credit Suisse's infrastructure investments and digital transformation is to significantly enhance the relationship managers' and customers' experiences with technology-enabled services. The growth of its analytics-driven personalised offering, the direct-to-client investment idea distribution, and the omni-channel service model is given priority. In addition, Credit Suisse intends to consolidate and utilise its IT capabilities across geographies, streamline client onboarding procedures, improve risk management and control procedures, and simplify and automate its operating model and front-to-back processes. All of these actions aim to improve client satisfaction, front-office productivity, and a scalable, affordable global IT platform while methodically integrating risk management and compliance into procedures.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Credit Suisse Group SWOT & PESTLE Analysis Report

1. Annual Report - https://www.credit-suisse.com/media/assets/corporate/docs/about-us/investor-relations/financial-disclosures/financial-reports/csg-ar-2021-en.pdf
2. Credit Suisse - https://en.wikipedia.org/wiki/Credit_Suisse
3. Investors Presentation - https://www.credit-suisse.com/media/assets/corporate/docs/about-us/investor-relations/financial-disclosures/results/id21-presentation.pdf
4. Our Awards - https://www.credit-suisse.com/kr/en/entrepreneurs/integrated-platform/awards.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2023). Credit Suisse Group SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/credit-suisse/ [Accessed 03 Feb, 2023].

In-text: (SWOT & PESTLE.com, 2023)

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Credit Suisse Group SWOT and PESTLE analysis has been conducted by Uttiya Majumder and reviewed by senior analysts from Barakaat Consulting.

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