Adidas SWOT & PESTLE Analysis

The SWOT analysis for Adidas is presented below in a Matrix followed by detailed analysis:

Strengths	Weaknesses
1. Consistently strong financials over a decade 2. Constant Innovation and New Products 3. Effective Point-of-Sale Network 4. Strong and efficient distribution network 5. Strong footwear sourcing of Adidas	1. Impact on business due to competitors’ actions 2. Highly dependent on sourcing from few Asian countries
Opportunities	Threats
1. Rise in Health and Fitness Trend 2. Growth Opportunities in Asia 3. E-commerce to be a major growth driver	1. Highly dependent on sports segment 2. Intense competition in sports and apparel segment

Detailed SWOT Analysis of Adidas

The PESTLE Analysis for Adidas are presented below in a nutshell, followed by detailed analysis:

Political	Economical
1. Potential trade war due to political differences	1. Lack in domestic demand in Europe 2. Impact of pandemic on economy and business
Social	Technological
1. Increase in trends such as body fitness and yoga amongst millennials 2. Usage of socially responsible materials in apparel 3. Launch of period-proof products for girls	1. Digital transformation accelerating the development of direct relationships with consumers 2. Leveraging analytics for insight-driven decision-making 3. Digital innovation and automated solutions to redefine manufacturing 4. Leveraging technology to provide premium retail experiences 5. Technological innovation in its products
Legal	Environmental
1. Impact of legislative and regulatory changes 2. Implementation of technology solutions for regulatory compliance	1. Managing environmental impact of operations 2. Focus on developing sustainable products 3. Collaborations for accelerating sustainable innovation

Detailed Pestle Analysis of Adidas

1. Adidas SWOT and PESTLE analysis report presents an understanding of the powerful internal and external factors influencing the brand and its operations.
2. The SWOT analysis report constitutes all the internal strategic factors that represent the major strengths and weaknesses of the Adidas Group.
3. The report confers intelligence on the external analysis, comprising the opportunities which can be incorporated to achieve worldwide growth and expansion. It also talks about some pertinent threats to the Adidas company that threatens to impede growth.
4. The report highlights the core competencies of Adidas and factors that help attain competitive advantage for the company over its rivals and competitors from the sporting goods industry.
5. Pestle analysis of the footwear and apparel industry gives a detailed picture of the external factors and its influences on the industry and largely on Adidas.
6. A detailed interpretation of how influencers like political, economic, social, technological, legal and environmental factors have impacted Adidas' innovative business model.
7. Insights into Adidas's business diversification, extracting its key business segments and highlighting its significant competitors
8. Analysis of the acquisitions, mergers, capital raising, equity transactions, alliances or partnership ventures that Adidas consented along with deal valuations and the business aspirations or aims that were accomplished by them.
9. Insights into Adidas’s business model, along with further breakdown and analysis of key business segments and business case study
10. A brief overview of Adidas founders, its corporate headquarters, owners & stakeholders, and revenue jumps. Additionally overall company analysis to gain acquaintance about company information, company profile, business model, business plans and marketing strategy.
11. Interpretation of Adidas' USP or unique selling proposition, mission statement and vision statement that are a trendsetter in the industry.
12. A glimpse into the Adidas' key performance indicators, success factors, share price, and value proposition