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Afterpay Limited SWOT & PESTLE Analysis

ID : 521261453| Jun 2022| 21 pages

COMPANY PROFILE -Afterpay Limited

Business Sector :Banking and Financial Services

Operating Geography :Australia, New Zealand, Global

About Afterpay Limited :

Afterpay Limited is a financial technology firm based in Australia that has operations in the United Kingdom, Canada, the United States, and New Zealand. The company was formed in 2014 by Nick Molnar and Anthony Eisen and is headquartered in Melbourne, Victoria. Through its Afterpay and Pay Now services and companies, the company's principal activities include providing technology-driven payment solutions for clients and merchants. Customers can purchase goods and services from the company both online and in-store. Afterpay Asia Pacific, Afterpay North America, Clearpay, and Pay Now are the company's segments. Afterpay Limited has changed the way consumers pay by allowing businesses to provide customers with the option of receiving products right away and paying in four easy instalments over a short period. Customers who pay on time receive the service for free, allowing them to spend money responsibly without accruing interest, fees, or revolving and extended debt. In November 2021, Kmart and Afterpay entered into an alliance to give savvy buyers even greater access to on-trend merchandise. Block Inc (Square Inc) completed acquisition of Afterpay in early 2022.

Afterpay Limited's USP is that it is supplied by over 50,000 of the world's foremost retailers and is used by over 9 million active clients worldwide. The mission statement of the company reads, "We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing. Afterpay's mission is to power an economy in which everyone wins".

Afterpay Limited Revenue :


AUD 924.70 million - FY ending 30th June 2021 (y-o-y growth 78.03%)
AUD 519.15 million - FY ending 30th June 2020

Competitive Analysis of Afterpay Limited

SWOT
PESTLE
The SWOT analysis for Afterpay Limited is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. It has a large user base with over 16 million customers and 98,000 merchants
2. Strong balance sheet with high pro forma liquidity and growth capacity.
3. The company provides financial independence to customers and helps them with budgeting
4. Loved and trusted global consumer brand
1. The company has very limited years of experience.
2. Most of the customers of the company do not have established credit histories.
OpportunitiesThreats
1. Covid-19 accelerated the shift to online shopping.
2. Expansion in Europe, Canada and Asia will strengthen major enterprise merchant partnerships.
3. Launch of Pulse program in Australia, New Zealand and UK.
1. Expansion of Apple into the buy now pay later space.
2. Removal of late fees by PayPal Holdings Inc from its buy now pay later product.
3. Fluctuations in the foreign exchange currency rate.
4. Access to funding to support the growth in installment payment receivables.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Afterpay Limited

Strength

1. It has a large user base with over 16 million customers and 98,000 merchants: As of 30th June 2021, the company had 16.2 million customers compared to 9.9 million customers in the fiscal year ended 30th June 2020. The number of Afterpay active customers went up by 63% in the fiscal year 2021. For the fiscal year 2021 the active number of customers in Australia and New Zealand, United States and Clearpay segment were 3.6. million, 10.5 million and 2.1 million respectively. The number of active merchants for the fiscal year 2021 were 98,200 compared to 55,400 in the fiscal year 2020, that is an increase of 77% from the prior year. A focus for Afterpay in the period was a broadening of the merchant portfolio to add more small and medium scale business. Enterprise merchants contributed 65% to the underlying sales for the fiscal year 2021 which is a 4% increase from the previous year.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Sezzle Inc
  • Zip Co Ltd
  • Laybuy Holdings Ltd
  • Affirm
  • Klarna
  • Openpay
  • Payright

Major Brands :

  • ClearPay Finance Limited
  • Touchcorp Limited
  • Afterpay Pty Ltd
  • Clearpay (Europe) Limited
  • Afterpay US, Inc.
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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Check Out Analysis of Other Relevant Companies

References used in Afterpay Limited SWOT & PESTLE Analysis Report

1. Annual Report - https://afterpay-corporate.yourcreative.com.au/wp-content/uploads/2021/08/APT-FY21-Annual-Report.pdf
2. Apple plans 'buy now, pay later' service - Bloomberg - https://www.reuters.com/technology/apple-goldman-sachs-planning-buy-now-pay-later-service-bloomberg-news-2021-07-13/
3. The Afterpay (ASX:APT) share price is down 16% in a month. Here’s why - https://www.fool.com.au/2021/07/28/the-afterpay-asxapt-share-price-is-down-16-in-a-month-heres-why/
4. Afterpay launches European service across Spain, France and Italy - https://ibsintelligence.com/ibsi-news/afterpay-launches-european-service-across-spain-france-and-italy/
5. How A 28-Year-Old Turned Layaway For Millennials Into A Billion-Dollar Business - https://www.forbes.com/sites/jeffkauflin/2018/07/03/how-a-28-year-old-turned-layaway-for-millennials-into-a-2-billion-business/?sh=28466de59dba
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Afterpay Limited SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.

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