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Alteryx SWOT and PESTLE Analysis

ID : 521626353| Feb 2023| 21 pages

COMPANY PROFILE -Alteryx

Business Sector :Software Technology

Operating Geography :United States, North America, Global

About Alteryx :

Alteryx is a software development company, headquartered in California, with a development centre in Broomfield, Colorado. Dean Stoecker, Olivia Duane Adams, and Ned Harding formed SRC LLC, the forerunner to Alteryx, in 1997. SRC LLC was renamed Alteryx LLC in 2010. As part of its analytics platform, Alteryx provides the following products: Alteryx Connect, Alteryx Promote, Alteryx Server, Analytics Hub, Alteryx Designer, Alteryx Intelligence suite. The company also runs the Alteryx Analytics Gallery, which is a cloud-based website. Alteryx uses data analytics to assist people to address commercial and societal challenges all over the world. It helps firms accelerate their digital transformation by combining analytics, data science, and business process automation into a single, end-to-end platform. The Alteryx Analytic Process Automation Platform is used by businesses of all kinds and types all over the world to offer high-impact business outcomes and rapid upskilling of their modern workforce. As of early 2023, the group employed over 2000 people.

Alteryx's USP lies in its being a worldwide analytics organisation with technologies that enable quick access to big data analytics and customer analytics, as well as the ability to unify information across all channels and systems. The mission statement of the company reads, "Alteryx helps customers achieve outcomes from their data to create business-changing breakthroughs every day. From designing reliable forecasts in an unpredictable economy to developing fair and equitable compensation packages for employees, the daily business and societal challenges we face demand data-driven answers.".

Alteryx Revenue :


US $536.1 million - FY ending 31st December 2021 (y-o-y growth 8%)
US $495.3 million - FY ending 31st December 2020

Competitive Analysis of Alteryx

SWOT
PESTLE
The SWOT analysis for Alteryx Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Major innovative breakthrough in cloud and ML based software products
2. Range of 6+ data analytic product platforms for business and research purposes
3. 760 of Global 2000 companies as its customers
4. Has a prudent and well-organized growth strategy
1. Negative impression of company due to CFO’s racial public statement
2. Questionable security measures against database leaks
OpportunitiesThreats
1. Distribution partnership with Tech Data can place Alteryx on an accelerated growth track
2. Opportunity to take over the market due to its unique products with very few competition
3. Growing demand even in pandemic can heal company’s negative income
1. Lawsuit filed against Alteryx may hamper its reputation
2. Simultaneous setbacks can harm company’s momentum
3. Technical faults and undetected bugs added with cybersecurity risks pose a major threat
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Detailed SWOT Analysis of Alteryx

Strength

1. Major innovative breakthrough in cloud and ML based software products: Alteryx recently introduced a series of new upgradations and product launches that are the most advanced breakthroughs in the analytics software market. Alteryx Machine Learning, Alteryx Designer Cloud and Alteryx Intelligence Suite are among a few. A new feature, AutoML provides a guided, automated machine learning, allowing business analysts and data scientists induce analytical maturity in their enterprises. These products are hyper-focused in delivering simple user experience. Introducing A.I. and ML has been the trend since years now, and Alteryx is one of the first to incorporate it within an analytics software environment. These innovative products would accelerate business outcomes and upskill anyone who uses them.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Distribution partnership with Tech Data can place Alteryx on an accelerated growth track: Recent announcement of Tech Data and Alteryx partnership in North American sector can be a boost to the company’s growth. Tech Data Corporation, with revenues of approximately $40 billion, can now access Alteryx Unified Platform, which can accelerate digital transformation of customers by simplifying the data analytical process. Being partnered with a Fortune 500 company, Alteryx can expand its business across many business sectors, helping more organizations built a faster and efficient analytic process, providing precise insights on their business.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Alteryx Designer
  • Alteryx Server
  • Alteryx Connect
  • Alteryx Promote
  • Alteryx Analytical Hub
  • Alteryx Intelligence Suite
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References used in Alteryx SWOT & PESTLE Analysis Report

1. Annual Report - https://d18rn0p25nwr6d.cloudfront.net/CIK-0001689923/caca5fe8-54c8-4dd3-a0da-470bb2a49352.pdf
2. Racially Charged Tweet Costs Alteryx CRO His Job - https://www.channelfutures.com/leadership/racially-charged-tweet-costs-alteryx-cro-his-job
3. How DBS Bank is tapping data analytics to improve customer service - https://www.computerweekly.com/video/How-DBS-Bank-is-tapping-data-analytics-to-improve-customer-service
4. How the Telugu film industry is using data analytics to predict box-office success - https://www.thenewsminute.com/article/how-telugu-film-industry-using-data-analytics-predict-box-office-success-95588
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Alteryx SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Alteryx SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/alteryx/ [Accessed 26 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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