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Ardagh Group SWOT & PESTLE Analysis

ID : 52928853| May 2021| 21 pages

COMPANY PROFILE -Ardagh Group

Business Sector :Packaging

Operating Geography :Ireland, Europe, Global

About Ardagh Group :

Ardagh Group is a glass and metal component manufacturer headquartered in Luxembourg. The Irish Glass Bottle Company was established in Dublin in 1932 and grew through a series of acquisitions after Paul Coulson bought a stake in the company in 1998. The company operates two of the country's oldest continuously operating glass container plants in Dunkirk, Indiana. Ardagh operates 57 metal and glass plants, as well as owning a 42 per cent stake in Trivium Packaging, a leading provider of sustainable metal packaging to the food, speciality, and personal care industries. The firm creates packaging for numerous market sectors including, among others, beverage cans, food, beers, wine and spirits. With the majority of its wine bottle manufacturing capacity strategically located in the heart of the major North American wine regions, Ardagh Group is the leading glass packaging supplier to the US wine industry. It produces the industry's widest collection of luxury bottles, in a variety of colours, sizes, and types. In March 2021 Ardagh Group, Glass – North America, a division of Ardagh Group, and Bragg Live Food Products teamed up to launch a new 16-ounce glass bottle for their line of apple cider vinegar beverages.
Ardagh Group's Unique Selling Point or USP lies in it being the world's largest provider of reusable, indefinitely recyclable metal and glass packaging for brand owners. Ardagh Group's vision statement reads, "We will achieve our vision by delivering customer innovation, providing an inspirational environment for our people and creating sustainable value for our business through growth and development. The future we're creating for Ardagh is built around our three core values of trust, teamwork and excellence".

Ardagh Group Revenue :


USD 6,731 million - FY ending 31st December 2020 (y-o-y growth 1.1%)
USD 6,660 million - FY ending 31st December 2019

Competitive Analysis of Ardagh Group

SWOT
PESTLE

The SWOT analysis for Ardagh Group is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Significant and growing can capacity
2. Long term relationship with diverse blue chip companies
3. Strategic acquisitions have helped in growth of Ardagh
4. Operates in multiple economies with multiple production facilities distributed across different geographies
1. Customers are concentrated leading to maintenance of proper relationship with them
2. Variations in cost of raw materials and tariffs on them affects production cost
3. High maintenance cost of the glass packaging business
4. Substantial debt of the company restricts its operational decisions
OpportunitiesThreats
1. Focus on sustainability may lead to innovations to reduce production costs
2. Expanding operations and sales to Asian market which is a growing industry
1. Presence of substitute materials for packaging like plastics and composites
2. Supply and costs of energy may affect operational costs
3. Seasonal demand of packaged products can affect profitability of Ardagh group

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Detailed SWOT Analysis of Ardagh Group

Strength

1. Significant and growing specialty can capacity: In response to the positive forecast demand outlook for the metal and glass packaging Ardagh Group had announced a $2.1 billion business growth investment program covering the period 2021 to 2024. Nearly 85% of this investment is in their Metal Beverage Packaging business, with the balance being in Glass Packaging. This program principally involves capacity expansion initiatives, line speed-ups, including the installation of multiple new lines, brownfield and greenfield development and furnace expansion, as well as additional investments in digitization, automation, and other efficiency measures. The company has a significant presence in the specialty can segment, which has grown at a faster rate than the standard can segment in recent years and which typically offers more attractive margins. In 2020, the specialty cans represented 43% of the company’s total can shipments, with strong representation in both the Europe and Americas segments. Specialty can expansion represents approximately 80% of the capacity expansion under the business growth investment program in our beverage can business, following which we expect specialty cans will represent approximately 55% to 60% of our total beverage can capacity. By increasing capacity, the company can be able to garner more profit and look into supplying to new customers which will also help in getting more profits.

2. Long term relationship with diverse blue chip companies: Ardagh Group supplies to some of the world’s best-known brands with innovative packaging solutions and have been recognized with numerous industry awards. They have longstanding relationships with many of our major customers, which include leading multinational, large national and regional beverage and food companies, as well as numerous local companies. Some of the company’s major customers include AB InBev, Britvic, Diageo, Heineken, Coca-Cola, Monster Beverage, PepsiCo and Grupo Petrópolis, among others. In recent years, in North America, in beverage cans, Ardagh Group has significantly diversified our customer base. Approximately three-quarters of the packaging giant’s revenues are derived from multi-year contracts of between two and ten years, most of which include input cost pass-through provisions. With such a diverse customer base the company is treading a safe track. The clientele ensures that the company has sufficient demand to supply its products and the contracts ensure that this is sustainable in the long term. Long term relationship with these companies ensures more loyalty which allows the company to retain competitive advantage against its competitors.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Can Pack
  • Ball Corporation
  • Crown Holdings
  • Anchor Glass
  • O-I Glass
  • Verallia
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Check Out Analysis of Other Relevant Companies

References used in Ardagh Group SWOT & PESTLE Analysis Report

1. Annual Report For the Year Ended December 31, 2020 - https://www.ardaghgroup.com/userfiles/files/investors/Ardagh-Group-SA-Annual-Report-2020-full.pdf
2. Ardagh Group Sustainability report 2019 - https://www.ardaghgroup.com/userfiles/files/media-centre/5df79102c7043.pdf
3. Asia Packaging Report 2019 - https://www.southeast-asia.kearney.com/article/?/a/asia-packaging-report-2019
4. Trade War Tariffs Take Toll on Packaging - https://www.flexpackmag.com/articles/90152-trade-war-tariffs-take-toll-on-packaging
5. Metal prices likely to go up further - https://economictimes.indiatimes.com/markets/expert-view/metal-prices-likely-to-go-up-further/articleshow/80114163.cms?from=mdr
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Ardagh Group SWOT and PESTLE analysis has been conducted by Amit Kabi and reviewed by senior analysts from Barakaat Consulting.

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