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Metsä Group SWOT and PESTLE Analysis

ID : 521322153| Feb 2023| 21 pages

COMPANY PROFILE -Metsä Group

Business Sector :Wood, Pulp and Paper products

Operating Geography :Finland, Europe, Global

About Metsä Group :

The Metsä Group (formerly known as Metsäliitto Group) is a company in the forest business that uses renewable wood from sustainably managed forests. The business's main office is located in Helsinki, Finland. The parent firm of Metsä Group, Metsäliitto Cooperative, can trace its roots to the cooperative movement, which began to take place in Finland around the turn of the 20th century. In 1947, Metsäliitto was established as a cooperative company. The primary industries of the company include wood products (Metsä Wood), board (Metsä Board), the pulp (Metsä Fibre), tissue and cooking papers (Metsä Tissue), as well as wood trading and forestry services (Metsä Forest). The Metsä Group has about 9,500 employees as of early 2022. Nearly 100,000 Finnish forest owners are members of Metsäliitto Cooperative, the main company of Metsä Group. By committing to a membership with the Ellen MacArthur Foundation, Metsä Group joined the largest circular economy network in the world in June 2022.

Metsä Group's USP lies in its being a pioneer in a sustainable economy, using renewable wood from sustainably managed northern forests, and its Metsä Wood division is a world leader in the production of engineered wood goods. The mission statement of the company reads, "Advancing bio-economy and circular economy by efficiently processing northern wood into first-class products".

Metsä Group Revenue :


€ 6,017 million - FY ending 31st December 2021 (y-o-y growth 2%)
€ 5,054 million - FY ending 31st December 2020

Competitive Analysis of Metsä Group

SWOT
PESTLE
The SWOT analysis for Metsä Group is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strong R&D operations through collaborations with universities and start-ups.
2. Leading producer of diverse products like wood products, pulp and timber sawn, paperboard, tissues and greaseproof papers etc.
3. The group has self -sufficiency in wood timber and pulp, hence dependency on third party is less.
4. Net debt of the company has decreased significantly which gives it a financial advantage.
5. A recognized market leader in driving sustainable operations and growth.
1. The company is undergoing an investigation in antitrust violation case.
2. Fluctuations in revenue and profit growth exposes the company to risk.
3. Production capacity constraints is affecting the delivery of certain products at present.
OpportunitiesThreats
1. Drive growth through investments and innovation.
2. Capture the growing paperboard and premium paperboard markets.
3. Innovate to produce plastic alternative packaging and drive growth in the packaging market.
1. Supply chain disruptions can affect the productions of the company.
2. Any adverse events in the mills like fire or workers strike can disrupt operations.
3. Uncertainty revolving around the covid-19 can affect the company.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Metsä Group

Strength

1. Strong R&D operations through collaborations with universities and start-ups: Metsä Group invests extensively in research, development and innovation of operations with focus on the development of products with high added value in line with the circular economy. Research and development expenses constituted around EUR 29.1 million (24.8), which was 0.5% (0.5) of sales. These expenses include direct expenses and operational investments. The company has a joint venture between Metsä Spring and Itochu, for which the R&D expenses totaled EUR 2.9 million. The company also collaborates with universities, research institutes, the suppliers of technical solutions and high-growth companies. Metsä Group donated EUR 250,000 to two universities: University of Helsinki and the University of Oulu. These donations were allocated to the fields of natural science, agriculture, forestry and in the field of technology. Metsä Group also participates actively in both national and the EU’s research and development networks. These participations play a key role in the development of new processes and products. Metsä Spring, the company’s innovation wing is tasked with finding and developing new forest-based bioeconomy and circular economy business concepts in cooperation with partners. Through this wing, Metsä Group invests in concepts that will contribute to the company on a long-term.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

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Threat

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Major Competitors :

Major Brands :

  • Metsa Fibre
  • Metsa Board
  • Metsa Tissue
  • Kemi Shipping OY
  • Finnforest Eesti As
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References used in Metsä Group SWOT & PESTLE Analysis Report

1. Annual Report - https://www.metsagroup.com/globalassets/metsa-group/documents/investors/financial-reporting/vuosikatsaus-en/metsa-group-annual-review-2021.pdf
2. Investors Presentation - https://www.metsagroup.com/globalassets/metsa-board/documents/investors/ir-presentations/en/2021/metsa-board-january-december-2021-investor-presentation.pdf
3. EU parliament ‘freezes’ China trade deal over sanctions - https://www.theguardian.com/world/2021/may/20/eu-parliament-freezes-china-trade-deal-over-sanctions
4. Survey Finds Consumers Show ‘Strong Preference’ for Paper Packaging over Plastic - https://www.environmentalleader.com/2021/01/survey-finds-consumers-show-strong-preference-for-paper-packaging-over-plastic/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Metsä Group SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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