COMPANY PROFILE -Metsä Group
Business Sector :Wood, Pulp and Paper products
Operating Geography :Finland, Europe, Global
About Metsä Group :
The Metsä Group (formerly known as Metsäliitto Group) is a company in the forest business that uses renewable wood from sustainably managed forests. The business's main office is located in Helsinki, Finland. The parent firm of Metsä Group, Metsäliitto Cooperative, can trace its roots to the cooperative movement, which began to take place in Finland around the turn of the 20th century. In 1947, Metsäliitto was established as a cooperative company. The primary industries of the company include wood products (Metsä Wood), board (Metsä Board), the pulp (Metsä Fibre), tissue and cooking papers (Metsä Tissue), as well as wood trading and forestry services (Metsä Forest). The Metsä Group has about 9,500 employees as of early 2022. Nearly 100,000 Finnish forest owners are members of Metsäliitto Cooperative, the main company of Metsä Group. By committing to a membership with the Ellen MacArthur Foundation, Metsä Group joined the largest circular economy network in the world in June 2022.
Metsä Group's USP lies in its being a pioneer in a sustainable economy, using renewable wood from sustainably managed northern forests, and its Metsä Wood division is a world leader in the production of engineered wood goods. The mission statement of the company reads, "Advancing bio-economy and circular economy by efficiently processing northern wood into first-class products".
Metsä Group Revenue :
€ 6,017 million - FY ending 31st December 2021 (y-o-y growth 2%)
€ 5,054 million - FY ending 31st December 2020
Competitive Analysis of Metsä Group
The SWOT analysis for Metsä Group is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Strong R&D operations through collaborations with universities and start-ups.
2. Leading producer of diverse products like wood products, pulp and timber sawn, paperboard, tissues and greaseproof papers etc.
3. The group has self -sufficiency in wood timber and pulp, hence dependency on third party is less.
4. Net debt of the company has decreased significantly which gives it a financial advantage.
5. A recognized market leader in driving sustainable operations and growth.
| 1. The company is undergoing an investigation in antitrust violation case.
2. Fluctuations in revenue and profit growth exposes the company to risk.
3. Production capacity constraints is affecting the delivery of certain products at present.
|
| Opportunities | Threats |
1. Drive growth through investments and innovation.
2. Capture the growing paperboard and premium paperboard markets.
3. Innovate to produce plastic alternative packaging and drive growth in the packaging market.
| 1. Supply chain disruptions can affect the productions of the company.
2. Any adverse events in the mills like fire or workers strike can disrupt operations.
3. Uncertainty revolving around the covid-19 can affect the company.
|
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Detailed SWOT Analysis of Metsä Group
Strength
1. Strong R&D operations through collaborations with universities and start-ups: Metsä Group invests extensively in research, development and innovation of operations with focus on the development of products with high added value in line with the circular economy. Research and development expenses constituted around EUR 29.1 million (24.8), which was 0.5% (0.5) of sales. These expenses include direct expenses and operational investments. The company has a joint venture between Metsä Spring and Itochu, for which the R&D expenses totaled EUR 2.9 million. The company also collaborates with universities, research institutes, the suppliers of technical solutions and high-growth companies. Metsä Group donated EUR 250,000 to two universities: University of Helsinki and the University of Oulu. These donations were allocated to the fields of natural science, agriculture, forestry and in the field of technology. Metsä Group also participates actively in both national and the EU’s research and development networks. These participations play a key role in the development of new processes and products. Metsä Spring, the company’s innovation wing is tasked with finding and developing new forest-based bioeconomy and circular economy business concepts in cooperation with partners. Through this wing, Metsä Group invests in concepts that will contribute to the company on a long-term.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Metsä Group is presented below in a table followed by the detailed analysis report:
| Political | Economical |
1. Differences between China and EU over Ukraine war can affect their trade relations
2. Ukraine- Russia war has forced business to stop operations in Russia.
3. EU trade sanctions has stopped the import and exports of Russian goods including wood.
| 1. Energy prices have increased in Europe due to the cut down of Russian energy supply.
2. Rise in the inflation rate is affecting the input costs of companies.
|
| Social | Technological |
1. Consumers are preferring paper or cardboard packaging over plastic.
2. Personalisation trend is becoming popular among consumers and brands.
| 1. 3D based packaging solutions are being developed to replace plastic packaging.
2. Industrial automation in manufacturing industries is becoming common.
|
| Legal | Environmental |
| 1. EU has enforced regulations on the use of single use plastic in packaging. | 1. Reduction in plastic waste is important for climate change goals.
2. Recycle, reduce and reuse is important for achieving a circular economy.
|
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Detailed Pestle Analysis of Metsä Group
Political
1. Differences between China and EU over Ukraine war can affect their trade relations: Bilateral relations are becoming increasingly hostile between the European Union and China. When the Russia- Ukraine war broke out China failed to condemn Russia’s invasion of Ukraine which is being considered as an existential threat to European security. China and EU have had good trade relations till it got affected by the bilateral sanctions imposed by both the countries in the year 2021. EU banned the trade deal with China in which it was going to make significant investments in the Chinese economy. The deal is still on hold and there have been no talks to resume it. Adding to the worries, China failed to condemn the Ukraine- Russia war due to its close relation with Russia. So, these developments might affect the bilateral trade relations between the countries.
Metsä Group which operates in the Asia pacific region views China as an important market for its growth. Currently, the restrictions in China’s market due to many factors is affecting the growth of the company. If the trade relations between China and EU deteriorates or new sanctions are imposed then the growth of the company in this region will be affected.
The remaining section under "Political" is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- Metsa Fibre
- Metsa Board
- Metsa Tissue
- Kemi Shipping OY
- Finnforest Eesti As
Metsä Group SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| Metsä Group Covid-19 Impact Analysis |
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| Metsä Group Segmentation, Targeting and Positioning (STP) Analysis |
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| Metsä Group Ansoff Matrix Analysis |
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References used in Metsä Group SWOT & PESTLE Analysis Report
1. Annual Report - https://www.metsagroup.com/globalassets/metsa-group/documents/investors/financial-reporting/vuosikatsaus-en/metsa-group-annual-review-2021.pdf
2. Investors Presentation - https://www.metsagroup.com/globalassets/metsa-board/documents/investors/ir-presentations/en/2021/metsa-board-january-december-2021-investor-presentation.pdf
3. EU parliament ‘freezes’ China trade deal over sanctions - https://www.theguardian.com/world/2021/may/20/eu-parliament-freezes-china-trade-deal-over-sanctions
4. Survey Finds Consumers Show ‘Strong Preference’ for Paper Packaging over Plastic - https://www.environmentalleader.com/2021/01/survey-finds-consumers-show-strong-preference-for-paper-packaging-over-plastic/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Metsä Group SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.
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