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Booking Holdings SWOT & PESTLE Analysis

ID : 52739253| Jul 2020| 11 pages

COMPANY PROFILE -Booking Holdings

Business Sector :Travel & Tourism

Operating Geography :United State, North America, Global

About Booking Holdings :

Booking Holdings Inc. is an American company that provides online travel and related services. It was founded in 1996 by Jay S. Walker. It is headquartered in Norwalk, Connecticut, U.S. The company provides its services to consumers and local partners in more than 225+ countries and services through six primary consumer-facing brands: Booking.com, KAYAK, Priceline, Agoda, Rentalcars.com and OpenTable. As of 2020, the company operates in more than 40 languages across Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa. It was indexed by Forbes as the World’s Most Innovative Companies, World’s Best Employers, World’s Best Employers for Women and World’s Best Employers for Diversity. It has 150+ nationalities represented in its diverse workforce. Its brand Booking.com connects travellers with the world’s largest section of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos.

Booking Holdings’ mission statement reads, “To make it easier for everyone to experience the world.” It was ranked #1 in the Financial Time’s Most Diverse Employers in Europe in 2019. The company’s USP or unique selling proposition lies in being the global leader in online travel and related services with over 29 million reported listings worldwide.

Booking Holdings Revenue :


USD 15.1 billion – FY ended 31st December 2019 (y-o-y increase of 14.7%)
USD 14.5 billion – FY ended 31st December 2018

Competitive Analysis of Booking Holdings

SWOT
PESTLE
The PESTLE / PESTEL analysis for Booking Holdings is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. World’s leading provider of online travel services with strong international presence
2. Strong portfolio of primary consumer-facing travel brands
3. Dual network effects and economies of scale
4. Focus on providing the best consumer experience
5. Significant growth in all business parameters from a multi-year perspective
6. Availability of wide range of strong rewards and loyalty programs
1. Increased regulatory pressure due to the imposition of digital tax
2. Low effectiveness of brand marketing initiatives
OpportunitiesThreats
1. Expansion through mergers & acquisitions in the online travel industry
2. Investment in advanced technologies for providing connected trips
3. Tailwinds from growth in travel market and online penetration
1. Uncertainties related to the longevity of Covid-19 pandemic
2. Increasing competition from Airbnb and Google
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Detailed SWOT Analysis of Booking Holdings

Strength

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Weakness

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Opportunity

1. Expansion through mergers & acquisitions in the online travel industry: Since the advent of the dot.com bubble, Booking Holdings has shown the one of most notably sluggish performances, which is not unexpected considering the magnitude of the operating businesses. To maintain its double-digit expansion, Booking Holdings has kept on expanding since the era when the company was known as the Priceline Group, like the acquisition of Booking.com in 2005 and many other rivals. Then, the company acquired Agoda in 2007 and kept on expanding by acquiring the online travel disruptors and fast-growing start-ups who gave steep competition to it. Although Booking Holdings never stopped its diversification strategy, the magnitude of the company’s acquisitions got smaller. Nevertheless, the CEO of the company believes in making investments in aggressive diversification like the acquisition of Venga that brings in CRM platform for the OpenTable operations with restaurants, as part of the overall strategy of the providing connected trip experience to the customers.

2. Investment in advanced technologies for providing connected trips: Booking Holdings has recognized the opportunity of providing the experience of connected trips to its customers. To achieve the intentions successfully, the company has invested in incorporating technologies in the value chain, such as bringing in the CRM platform in the OpenTable operations with restaurants by acquiring Venga. Moreover, the company’s CEO has talked about the fulfilment of goals like creating a holistic super-system by leveraging the customer data using visual AI capabilities. Also, Booking strives for developing payment capabilities by integrating brands to provide a seamless experience of connected trips. Some of the examples shared by the CEO in support of the connected trip concept included the OpenTable and Kayak, and Booking.com and Rentalcars integration.

The remaining section of “Opportunity” is available only in the 'Complete Report' on purchase.

Threats

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Major Competitors :

  • Expedia Group
  • Hotels.com
  • HRS, Ctrip
  • MakeMyTrip
  • Airbnb
  • Hotwire
  • Orbitz
  • Travelocity
  • HomeAway

Major Brands :

  • Booking.com
  • Kayak.com
  • Priceline
  • Agoda
  • Rentalcars.com
  • OpenTable
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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Booking Holdings Analysis Report

1. ANNUAL CORPORATE RESPONSIBILITY REPORT 2019 - https://www.bookingholdings.com/wp-content/uploads/2020/04/BKNG_CR2019-1.pdf
2. More travel executives get their mission-critical industry news from Skift than any other source on the planet. - https://skift.com/2019/10/14/booking-holdings-drops-out-of-facebooks-libra-cryptocurrency-initiative/
3. ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 - https://ir.bookingholdings.com/static-files/92c3d5b6-8f42-4686-afc1-f6bd61b94e06
4. Booking Holdings shares fall 10 percent after weak Europe outlook - https://in.reuters.com/article/us-booking-hldg-stocks/booking-holdings-shares-fall-10-percent-after-weak-europe-outlook-idINKCN1QH1R4
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Booking Holdings SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Booking Holdings SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/booking-holdings/ [Accessed 14 Aug, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Booking Holdings SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

Copyright of Booking Holdings SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Booking Holdings SWOT & PESTLE Analysis
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