Corning SWOT and PESTLE Analysis

Opportunities

1. Creating Opportunities through Innovation Programmes: Corning has introduced the Glass Age at Consumer Electrics Show (CES) in 2017. With its “Inspired by Glass” series, Corning has created a huge opportunity by showcasing its innovation and possibility of a better and technologically advanced future. Corning has also teamed up with Merck & Pfizer to create a new glass in medical products. Corning’s low-flow reactors and OLED also seems to have promising future.

2. Emerging Market for Optical Communication: As per Press Release by the Market and Markets Pvt Ltd. the Optical Networking and Communications Market will worth $25.97 billion by 2020. Corning’s expertise in Optical physics growth in the revenues year-over-year in Optical communication segment certainly signals positive in terms of huge opportunity. Verizon has recently collaborated with Corning for a 3-year Minimum Purchase Agreement for Next Generation Optical Solutions.

The unpublished sections of the entire SWOT analysis is available in the 'Complete Report' on purchase.

Political

1. Made in America campaign launched by Donald Trump: US president Donald Trump had launched the “Made in America” campaigned to call for Organizations to create and sell its products in US and recreate America as a manufacturing Hub. Corning has joined the movement with its Pharmaceutical Glass initiative in collaboration with Merck and Pfizer. They have planned to invest $4 billion and create 4000 jobs in America. As per the CEO, Wendell Weeks, Trump administration is helping Corning to streamline the process of implementing their new invention Corning Valor Glass to be used for pharmaceutical products with approvals from FDA and EPA.

Economic

1. Foreign currency fluctuations: The larger share of Corning’s business transactions are in foreign (non-US) currencies. The currency exposure is mostly in Chinese yuan, South Korean won, Japanese yen, New Taiwan dollar and Euro. Any fluctuations in these currency value can hugely impact the sales figure of Corning.

Social

1. Strong Innovation helps in Transforming Human Lives: In a competitive market, Innovation provides competitive advantage to Corning in maintaining its market position. With several technological advancements and invention the consumers have developed the habit of expecting new features or product which can further ease their life or provide a different experience thereby creating a continuous demand of innovative products.

The unpublished sections of the entire PESTLE / PESTEL analysis is available in the 'Complete Report' on purchase.