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Croda International plc SWOT & PESTLE Analysis

ID : 52993153| Jun 2021| 18 pages

COMPANY PROFILE -Croda International plc

Business Sector :Specialty Chemicals

Operating Geography :United Kingdom, Europe, Global

About Croda International plc :

Croda International plc. is a chemicals company located in Snaith, England. The company was founded by George William Crowe, an entrepreneur and Henry James Dawe, a chemist in 1925. They realized the growing importance of science in modern life. The company initially refined wool grease from the then increasing Yorkshire wool business into lanolin. It gradually became a global chemicals company producing goods utilized in manufacturing of products used by several industries and consumers. The company creates, makes and sells chemicals used for special purposes that provide benefits to a wide range of products like health and beauty care products, lubricants for engines, plastics etc. The company’s core business ranges over specific markets namely, Personal Care, Life Sciences, Performance Technology and Industrial Chemicals. Personal Care includes ingredients used in cosmetic products for skin, hair, sun protection, colour etc. Life Sciences include ingredients used for Health Care, Crop Protection and Seed Enhancement. Performance Technology includes ingredients used in technology for energy, smart products etc. Industrial chemicals are used in various developing application etc. The company seeks to develop and deliver unique ingredients in a sustainable manner. The company operates in 38 countries across Asia, Australia, Europe, Middle East, Africa, North America and South America. It has a total of 4000 employees working in 36 offices across its operating region.
Croda’s Unique Selling Proposition or USP lies in its varied ingredient portfolio and technological know-how with which its services the needs as well as desires of its consumers in the most sustainable manner. The company was voted “most admired company in the British chemical sector” for the fourth consecutive year in 2020. It was also named as the “fifth most admired company in Britain” in 2020. The company was awarded a Platinum medal in EcoVadis in 2020 for its responsible handling of labour rights, environmental accountability etc.

Croda International plc Revenue :


£1,390.3 million – FY ending 31st December 2020 (y-o-y growth 0.91 %)
£1,377.7 million – FY ending 31st December 2019

Competitive Analysis of Croda International plc

SWOT
PESTLE
The SWOT analysis for Croda International is presented below in a nutshell followed by detailed analysis
StrengthsWeaknesses
1. Life Sciences sector driving maximum growth for company
2. Global R&D network driving innovation and reducing time-to-market
3. Leading renewable raw material position enabling customers meet sustainability requirements
4. Robust business model leading to resilient financial performance
1. Reduction in sales price/mix affecting profitability in multiple business sectors
OpportunitiesThreats
1. Recent investments to deliver higher Return on Invested Capital
2. High growth in emerging markets
3. Increased demand for new and sustainable products
4. Increased digitalization helping to acquire customers
1. Disruption in consumer shopping channels
2. Covid-19 causing disruption in supply chain
3. Increase in bio-based feedstock prices resulting in higher operating costs
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Croda International plc

Strength

1. Life Sciences sector driving maximum growth for company: Although Croda’s Life Sciences sector amounts to less than one-third of total sales, but its contribution to the operating margin is around 43%. The sector recorded £401.9 million as sales and £129.4 million as adjusted operating profit in FY20, when the whole company recorded £1390.3 million as revenues and £319.6 million as operating profit during the same period. Return on Sales has strengthened to 32.2% in FY20 from 30.6% in FY19, showing that share of products with high profit margin in sales is increasing. Within the sector, Healthcare business performed exceptionally well in FY20, growing by 30% in annual sales. This growth was achieved partly because of the COVID-19 pandemic and the company’s acquisition of Avanti, whose Lipid Nanoparticle Technology (LNP) contributed greatly towards manufacture of the Pfizer-BioNTech vaccine. Seed enhancement business also showed significant growth compared to FY19, primarily driven by increased demand from Europe, Asia and Latin America along with launch of patented microplastic-free patented seed coatings.

2. Global R&D network driving innovation and reducing time-to-market: Croda has 46 innovation centers spread across the world. These centers have researchers and scientists working from across the world to bring improvements in existing products and develop new products and technologies. The company sends many of these researchers as PhD students to leading universities, in order to develop its intellectual and human capital. In addition, these sponsored programs provide opportunities to collaborate with the universities which give access to a vast knowledge base. Similarly, Croda also enters into Open Innovation Partnerships with various SMEs, who work as their innovation partners to improve ingredients and processes. Such investments, towards innovation in FY20 have resulted in the launch of metal oxides for sun protection, cellulose powders for skin care, and probiotic cleaning agents for home care. A total of 288 new projects were initiated by Croda with the help of 531 innovation partners in FY20. The knowledge that gets shared between the company and its partners leads to development of novel applications of new and existing products. This shared knowledge increases speed of new product development, which also reduces the time-to-market for the products in the innovation pipeline.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Fuchs Petrolub
  • Braskem
  • Quacker Houghton
  • Chemetall

Major Brands :

  • CrodaTherm
  • Emkarox
  • FlowSolve
  • Hypermer
  • Kemelix
  • Perfad
  • REWITEC
  • Rheoptima
  • Xenitron
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

References used in Croda International plc SWOT & PESTLE Analysis Report

1. Annual Report 2020 - https://www.croda.com/mediaassets/files/corporate/ar2020/strategic-report.pdf

2. Evolution of the Bio-based Chemicals Market: Growth and Commercialization Strategies - https://www.aranca.com/knowledge-library/articles/business-research/evolution-of-the-bio-based-chemicals-market-growth-and-commercialization-strategies

3. Number – one fear for UK post – Brexit trading is supply chain delays - https://theloadstar.com/number-one-fear-for-uk-post-brexit-trading-is-supply-chain-delays/

4. How Brexit will impact your supply chain - https://www.twill.net/knowledge-hub/logistic-news/are-you-brexit-ready-how-brexit-impacts-your-supply-chain/

5. AN EMERGING BUT VULNERABLE MIDDLE CLASS: A DESCRIPTION OF TRENDS IN ASIA AND THE PACIFIC - https://www.unescap.org/sites/default/files/APSDJ%20Vol.27%20No.1_pp.1-20.pdf

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SWOT & PESTLE.com (2021). Croda International plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/croda-international/ [Accessed 27 Oct, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Croda International SWOT and PESTLE analysis has been conducted by Divyansh Kharadkar and reviewed by senior analysts from Barakaat Consulting.

Copyright of Croda International SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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