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Grab Holdings Inc. SWOT and PESTLE Analysis

ID : 52942253| Feb 2023| 21 pages

COMPANY PROFILE -Grab Holdings Inc.

Business Sector :Online Delivery, Payments

Operating Geography :Singapore, Asia, South-East Asia

About Grab Holdings Inc. :

Grab Holdings Inc., or simply Grab, is a Singaporean multinational corporation headquartered in Queenstown, Singapore, and known for its eponymous "Super-App." The organisation also provides food distribution and digital payment services via a mobile app in addition to transportation. In 2012, Anthony Tan and Tan Hooi Ling co-founded the "My Teksi" app in Malaysia, intending to make taxi rides safer in Malaysia. With a new, revamped logo, GrabTaxi was renamed "Grab," which encompasses all of the company's products: GrabCar (personal cars), GrabBike (motorcycle taxis), GrabHitch (carpooling), and GrabExpress (last-mile delivery). The Grab app uses a location-sharing system to allocate taxis and private hire cars to local commuters. As the company enters a foreign market, it purchases smartphones for drivers in those countries, enabling them to pay for the phone in regular instalments. By taking a share of the booking fees, the company makes profits. Grab contacts taxi drivers directly and signed them up at airports, hawker centres, taxi lines, and depots. Taxi drivers are also taught how to use a smartphone and the company's mobile app. Grab has attempted to enter the economies of smaller cities in addition to major cities. In April 2021, Grab Holdings Inc. announced plans to go public in the United States in collaboration with Altimeter Growth Corp., in what is believed to be the largest-ever U.S. equity offering by a Southeast Asian company. In the coming months, the merged company expects its shares to be listed on NASDAQ under the symbol "GRAB."
Grab Holdings Inc.'s Unique Selling Point or USP is that in comparison to Uber and Indonesia's Go-Jek, it has the largest market share in Southeast Asia, with 2.4 million drivers and 81 million app downloads. Grab Holdings Inc.'s vision statement reads, "At Grab our vision is to Drive Southeast Asia Forward through innovation and grit. We do this by solving real-world problems that over 620 million people face across the region".

Grab Holdings Inc. Revenue :


$1,197 million - FY ending 31st December 2020(y-o-y growth 163%)
$ 455 million - FY ending 31st December 2019

Competitive Analysis of Grab Holdings Inc.

SWOT
PESTLE

The SWOT analysis for Grab Holdings Inc. is presented below in a matrix followed by the detailed analysis report:

Strengths
Weaknesses
1. Number 1 in online food delivery and digital wallet payment category in all of Southeast Asia by Gross Merchandise Value (GMV).
2. Diverse network spread across 400 cities with over 5 million drivers and 2 million merchant partnership.
3. Strong presence in multiple sectors ensure effective market power.
1. Hasn’t declared profit since inception in 2008.
Opportunities
Threats
1. Going public via merging with a SPAC will bring in over $4 billion in capital.
2. Partnership with AS Watsons will enhance expand reach.
3. Rise in demand for contactless payments and online delivery will increase revenue from GrabFood and GrabPay.
4. Successful close of senior secured term loan of $2 billion will strengthen liquidity.
1. Classification of Grab Drivers as employees will adversely affect cost and operations.
2. COVID-19 has affected ride hailing services unfavorably.
3. The SEC has increased scrutiny of SPAC merger deals.
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Detailed SWOT Analysis of Grab Holdings Inc.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Going public via merging with a SPAC will bring in over $4 billion in capital: In April 2021, Grab announced its plans to go public in the U.S. by partnering with Altimeter Growth Corp., a Special Purpose Acquisition Company (SPAC). This is scheduled to be the largest ever equity offering by a South-East Asian company and the company will be listed under NASDAQ as GRAB. The merger with Altimeter is worth approximately $39.6 billion which is largest blank check merger till date. Public listing is expected to reinforce Grab’s momentum and surpass pre-pandemic Gross Merchandise Value. Grab is expected to received $ 4.5 billion in cash proceeds following the Initial Public Offering. Given South-East Asia’s currently booming digital economy, a public listing will put Grab on a prominent map, representative of the entire region in the US Market and attract investors. As Grab reports, it has improved profitability, the proceeds from IPO should go a long way in ensuring further growth and expansion.

2. Partnership with AS Watsons will enhance expand reach: In January 2021, Grab revealed it was partnering with AS Watsons, the world’s largest international health and beauty retailer. This is the largest online cum offline partnership in South-East Asia, spanning across 2200 AS Watsons stores. The customers will be able to access their favored Watsons products via the Grab app. Watsons’ e-commerce business doubled during the pandemic and Grab’s extensive network in this region is well positioned to benefit from their popularity. Customers can shop for Watsons product on GrabMart and have them delivered to their homes in under 2 hours. The delivery is also handled by Grab via GrabExpress. Watsons has plans in pipeline to roll out payments via GrabPay, Grab’s online payment service. So, this collaboration is expected to benefit Grab on multiple fronts, making ample use of their superapp services and expanding user base.

The remaining section under "Opportunity"is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • GoJek
  • Uber
  • Didi Chuxing
  • Lyft
  • FoodPanda

Major Brands :

  • GrabExpress
  • GrabMart
  • GrabPay
  • GrabCar
  • GrabBike
  • iKaaz Software Private Ltd.
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References used in Grab Holdings Inc. SWOT & PESTLE Analysis Report

1. Grab Investor Presentation April 2021 - https://assets.grab.com/wp-content/uploads/media/ir/investor-presentation.pdf
2. SoftBank-backed Grab agrees to deal to go public in world’s largest SPAC merger - https://www.cnbc.com/2021/04/13/softbank-backed-grab-agrees-to-deal-to-go-public-in-worlds-largest-spac-merger.html
3. A.S. Watson Group and Grab Announce Regional O+O Health and Beauty Partnership - https://www.grab.com/sg/press/others/a-s-watson-group-and-grab-announce-regional-oo-health-and-beauty-partnership/
4. Grab contributed to nearly half of SEA’s food delivery GMV in 2020: report - https://www.techinasia.com/grab-contributed-nearly-half-southeast-asias-food-delivery-gmv-2020-report
5. Grab Closes US$2 Billion Term Loan Facility - https://www.grab.com/sg/press/others/grab-closes-us2-billion-term-loan-facility/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2025). Grab Holdings Inc. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/grab-holdings/ [Accessed 14 Jan, 2025].

In-text: (SWOT & PESTLE.com, 2025)

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Grab Holdings Inc. SWOT and PESTLE Analysis has been conducted by Medha Sinha and reviewed by senior analysts from Barakaat Consulting.

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